---
title: "Rockshop: search popularity and Share of Search in New Zealand"
description: "Rockshop sells musical instruments in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/rockshop"
publisher: "Brandwave"
---

# Rockshop: search popularity and Share of Search in New Zealand

Rockshop sells musical instruments in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Rockshop
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among musical instrument retailers**: 56%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Musical instrument retailers | 1 | 56% | 22.1K |

- [Musical instrument retailers](/demand/nz/categories/nz-musical-instrument-retailers)

## How has branded search demand for Rockshop changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Rockshop in New Zealand fell from 26.4K to 22.1K.
- Across the 11 months ending August 2026, Rockshop’s estimated Share of Search among musical instrument retailers in New Zealand decreased from 61.4% to 56%.
- Across the 11 months ending August 2026, Rockshop’s estimated Share of Search among musical instrument retailers in New Zealand peaked at 64.7% in December 2025 and was lowest at 56% in August 2026.

## How did search popularity change for New Zealand musical instrument retailers in August 2026?

- In August 2026, Music Planet gained estimated Share of Search among musical instrument retailers in New Zealand, from 14.5% to 16.8%.
- In August 2026, Music Works gained estimated Share of Search among musical instrument retailers in New Zealand, from 20.9% to 22.8%.
- In August 2026, KBB Music gained estimated Share of Search among musical instrument retailers in New Zealand, from 3% to 4.3%.
- In August 2026, Rockshop lost estimated Share of Search among musical instrument retailers in New Zealand, from 61.5% to 56%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Musical instrument retailers | 26.4K | 61.4% | 1 |
| Nov 2025 | Musical instrument retailers | 26.6K | 59.9% | 1 |
| Dec 2025 | Musical instrument retailers | 33.5K | 64.7% | 1 |
| Jan 2026 | Musical instrument retailers | 22.2K | 56.7% | 1 |
| Feb 2026 | Musical instrument retailers | 22.1K | 60.1% | 1 |
| Mar 2026 | Musical instrument retailers | 27.3K | 63% | 1 |
| Apr 2026 | Musical instrument retailers | 22.6K | 61% | 1 |
| May 2026 | Musical instrument retailers | 22.6K | 58.9% | 1 |
| Jun 2026 | Musical instrument retailers | 22.6K | 59.5% | 1 |
| Jul 2026 | Musical instrument retailers | 22.1K | 61.5% | 1 |
| Aug 2026 | Musical instrument retailers | 22.1K | 56% | 1 |
| Sep 2026 | Musical instrument retailers | — | — | — |

## How is Rockshop measured?

Brandwave collects information about searches that people make online using Rockshop’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “rockshop”
- “rockshop co nz”
- “rockshop guitars”
- “rockshop near me”
- “rockshop nz”
- “rockshop online”

## Which musical instrument retailers compete with Rockshop?

- [Music Works](/demand/nz/brands/music-works): Head-to-head: /demand/nz/compare/music-works-vs-rockshop
- [Music Planet](/demand/nz/brands/music-planet): Head-to-head: /demand/nz/compare/music-planet-vs-rockshop
- [KBB Music](/demand/nz/brands/kbb-music): Head-to-head: /demand/nz/compare/kbb-music-vs-rockshop

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Rockshop: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/rockshop

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/rockshop. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.