---
title: "Rocket Coffee: search popularity and Share of Search in New Zealand"
description: "A New Zealand specialty coffee roaster offering seasonal coffees and blends. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/rocket-coffee"
publisher: "Brandwave"
---

# Rocket Coffee: search popularity and Share of Search in New Zealand

A New Zealand specialty coffee roaster offering seasonal coffees and blends. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Rocket Coffee
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among specialty coffee roasters**: 6.4%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| specialty coffee roasters | 7 | 6.4% | 2.7K |

- [New Zealand specialty coffee roasters](/demand/nz/categories/nz-specialty-coffee-roasters)

## How has branded search demand for Rocket Coffee changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Rocket Coffee in New Zealand rose from 2.5K to 2.7K.
- Across the 11 months ending August 2026, Rocket Coffee’s estimated Share of Search among specialty coffee roasters in New Zealand decreased from 8.2% to 6.4%.
- Across the 11 months ending August 2026, Rocket Coffee’s estimated Share of Search among specialty coffee roasters in New Zealand peaked at 10.8% in December 2025 and was lowest at 6.4% in August 2026.
- Across the 11 months ending August 2026, Rocket Coffee fell from 6th to 7th among specialty coffee roasters in New Zealand.

## How did search popularity change for New Zealand specialty coffee roasters in August 2026?

- In August 2026, L'affare overtook Coffee Supreme to take the highest estimated Share of Search among specialty coffee roasters in New Zealand, at 35.7%.
- In August 2026, Kōkako overtook Rocket Coffee to rank 6th among specialty coffee roasters in New Zealand, at 7%.
- In August 2026, Allpress Espresso lost estimated Share of Search among specialty coffee roasters in New Zealand, from 19.1% to 12.7%.
- In August 2026, Havana Coffee Works lost estimated Share of Search among specialty coffee roasters in New Zealand, from 13% to 8.6%.
- In August 2026, Rocket Coffee lost estimated Share of Search among specialty coffee roasters in New Zealand, from 9.6% to 6.4%.
- In August 2026, Coffee Supreme lost estimated Share of Search among specialty coffee roasters in New Zealand, from 22.6% to 19.7%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | specialty coffee roasters | 2.5K | 8.2% | 6 |
| Nov 2025 | specialty coffee roasters | 2.5K | 7.5% | 6 |
| Dec 2025 | specialty coffee roasters | 3.8K | 10.8% | 5 |
| Jan 2026 | specialty coffee roasters | 3.8K | 10.6% | 6 |
| Feb 2026 | specialty coffee roasters | 2.8K | 9.5% | 6 |
| Mar 2026 | specialty coffee roasters | 3K | 8.5% | 6 |
| Apr 2026 | specialty coffee roasters | 2.7K | 8.4% | 6 |
| May 2026 | specialty coffee roasters | 2.6K | 8.4% | 6 |
| Jun 2026 | specialty coffee roasters | 2.4K | 8.8% | 6 |
| Jul 2026 | specialty coffee roasters | 2.7K | 9.6% | 6 |
| Aug 2026 | specialty coffee roasters | 2.7K | 6.4% | 7 |
| Sep 2026 | specialty coffee roasters | — | — | — |

## How is Rocket Coffee measured?

Brandwave collects information about searches that people make online using Rocket Coffee’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “rocket coffee”
- “rocket coffee nz”
- “rocket coffee roasters”

## Which specialty coffee roasters compete with Rocket Coffee?

- [L'affare](/demand/nz/brands/laffare)
- [Coffee Supreme](/demand/nz/brands/coffee-supreme)
- [Allpress Espresso](/demand/nz/brands/allpress): Head-to-head: /demand/nz/compare/allpress-vs-rocket-coffee
- [Flight Coffee](/demand/nz/brands/flight-coffee): Head-to-head: /demand/nz/compare/flight-coffee-vs-rocket-coffee
- [Havana Coffee Works](/demand/nz/brands/havana-coffee): Head-to-head: /demand/nz/compare/havana-coffee-vs-rocket-coffee
- [Kōkako](/demand/nz/brands/kokako): Head-to-head: /demand/nz/compare/kokako-vs-rocket-coffee
- [eighthirty](/demand/nz/brands/eighthirty): Head-to-head: /demand/nz/compare/eighthirty-vs-rocket-coffee

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Rocket Coffee: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/rocket-coffee

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/rocket-coffee. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.