--- title: "Roborock: search popularity and Share of Search in New Zealand" description: "Roborock offers robot vacuum cleaners. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/roborock" publisher: "Brandwave" --- # Roborock: search popularity and Share of Search in New Zealand Roborock offers robot vacuum cleaners. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Roborock - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among robot vacuum brands**: 9.8% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Robot vacuum brands | 3 | 9.8% | 3.4K | | Vacuum cleaner brands | 7 | 3.2% | 3.4K | - [Robot vacuum brands](/demand/nz/categories/nz-robot-vacuum-brands) - [Vacuum cleaner brands](/demand/nz/categories/nz-vacuum-brands) ## How has branded search demand for Roborock changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Roborock in New Zealand rose from 3K to 3.4K. - Across the 11 months ending August 2026, Roborock’s estimated Share of Search among robot vacuum brands in New Zealand decreased from 10.9% to 9.8%. - Across the 11 months ending August 2026, Roborock’s estimated Share of Search among robot vacuum brands in New Zealand peaked at 15.1% in November 2025 and was lowest at 9.7% in June 2026. - Across the 11 months ending August 2026, Roborock’s estimated Share of Search among vacuum cleaner brands in New Zealand peaked at 4% in April 2026 and was lowest at 3% in October 2025. ## How did search popularity change for New Zealand robot vacuum brands in August 2026? - In August 2026, Dreame gained estimated Share of Search among robot vacuum brands in New Zealand, from 11.1% to 13%. - In August 2026, Ecovacs gained estimated Share of Search among robot vacuum brands in New Zealand, from 6.7% to 7.2%. - In August 2026, Roborock lost estimated Share of Search among robot vacuum brands in New Zealand, from 10.7% to 9.8%. - In August 2026, iRobot lost estimated Share of Search among robot vacuum brands in New Zealand, from 8.5% to 7.6%. - In August 2026, Eufy lost estimated Share of Search among robot vacuum brands in New Zealand, from 63% to 62.4%. ## How did search popularity change for New Zealand vacuum cleaner brands in August 2026? - In August 2026, Shark gained estimated Share of Search among vacuum cleaner brands in New Zealand, from 6.8% to 8.5%. - In August 2026, BISSELL gained estimated Share of Search among vacuum cleaner brands in New Zealand, from 9.7% to 10.9%. - In August 2026, Dreame gained estimated Share of Search among vacuum cleaner brands in New Zealand, from 3.6% to 4.3%. - In August 2026, Dyson lost estimated Share of Search among vacuum cleaner brands in New Zealand, from 54.3% to 52%. - Estimated monthly branded searches for Roborock in New Zealand rose 14.7% over 11 measured months, from 3K to 3.4K in August 2026. - Estimated monthly branded searches for iRobot in New Zealand fell 18.1% over 11 measured months, from 3.3K to 2.7K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Robot vacuum brands | 3K | 10.9% | 3 | | Nov 2025 | Robot vacuum brands | 5.8K | 15.1% | 2 | | Dec 2025 | Robot vacuum brands | 4.6K | 12% | 3 | | Jan 2026 | Robot vacuum brands | 3.4K | 11.3% | 2 | | Feb 2026 | Robot vacuum brands | 3.1K | 12% | 2 | | Mar 2026 | Robot vacuum brands | 3.4K | 11.1% | 2 | | Apr 2026 | Robot vacuum brands | 3.9K | 11.5% | 2 | | May 2026 | Robot vacuum brands | 3.8K | 10.8% | 3 | | Jun 2026 | Robot vacuum brands | 3.2K | 9.7% | 3 | | Jul 2026 | Robot vacuum brands | 3.8K | 10.7% | 3 | | Aug 2026 | Robot vacuum brands | 3.4K | 9.8% | 3 | | Sep 2026 | Robot vacuum brands | — | — | — | | Oct 2025 | Vacuum cleaner brands | 3K | 3% | 7 | | Nov 2025 | Vacuum cleaner brands | 5.8K | 3.7% | 6 | | Dec 2025 | Vacuum cleaner brands | 4.6K | 3.5% | 7 | | Jan 2026 | Vacuum cleaner brands | 3.4K | 3.4% | 6 | | Feb 2026 | Vacuum cleaner brands | 3.1K | 3.6% | 6 | | Mar 2026 | Vacuum cleaner brands | 3.4K | 3.6% | 6 | | Apr 2026 | Vacuum cleaner brands | 3.9K | 4% | 6 | | May 2026 | Vacuum cleaner brands | 3.8K | 3.6% | 7 | | Jun 2026 | Vacuum cleaner brands | 3.2K | 3.2% | 7 | | Jul 2026 | Vacuum cleaner brands | 3.8K | 3.5% | 7 | | Aug 2026 | Vacuum cleaner brands | 3.4K | 3.2% | 7 | | Sep 2026 | Vacuum cleaner brands | — | — | — | ## How is Roborock measured? Brandwave collects information about searches that people make online using Roborock’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “roborock” - “roborock near me” - “roborock new zealand” - “roborock nz” - “roborock online” - “roborock q10” - “roborock q5” - “roborock q7” - “roborock robot mop” - “roborock robot vacuum” - “roborock s6” - “roborock s7” - “roborock s8” - “roborock s8 maxv ultra” - “roborock s8 pro ultra” - “roborock stick vacuum” - “roborock vacuum” ## Which robot vacuum brands compete with Roborock? - [Eufy](/demand/nz/brands/eufy): Head-to-head: /demand/nz/compare/eufy-vs-roborock - [Dreame](/demand/nz/brands/dreame): Head-to-head: /demand/nz/compare/dreame-vs-roborock - [iRobot](/demand/nz/brands/irobot): Head-to-head: /demand/nz/compare/irobot-vs-roborock - [Ecovacs](/demand/nz/brands/ecovacs): Head-to-head: /demand/nz/compare/ecovacs-vs-roborock ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Roborock: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/roborock This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/roborock. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.