---
title: "Roblox: search popularity and Share of Search in New Zealand"
description: "Roblox is a game platform used in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/roblox"
publisher: "Brandwave"
---

# Roblox: search popularity and Share of Search in New Zealand

Roblox is a game platform used in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Roblox
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among online game platforms**: 53.3%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Online game platforms | 1 | 53.3% | 230K |

- [Online game platforms](/demand/nz/categories/nz-online-game-platforms)

## How has branded search demand for Roblox changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Roblox in New Zealand fell from 329K to 230K.
- Across the 11 months ending August 2026, Roblox’s estimated Share of Search among online game platforms in New Zealand decreased from 63.2% to 53.3%.
- Across the 11 months ending August 2026, Roblox’s estimated Share of Search among online game platforms in New Zealand peaked at 64.4% in January 2026 and was lowest at 49.1% in June 2026.

## How did search popularity change for New Zealand online game platforms in August 2026?

- In August 2026, Minecraft gained estimated Share of Search among online game platforms in New Zealand, from 26.3% to 32%.
- In August 2026, Steam lost estimated Share of Search among online game platforms in New Zealand, from 4.8% to 2%.
- In August 2026, Epic Games lost estimated Share of Search among online game platforms in New Zealand, from 11.7% to 9.9%.
- In August 2026, Roblox lost estimated Share of Search among online game platforms in New Zealand, from 53.9% to 53.3%.
- In August 2026, Xbox Game Pass rose from 5th to 4th among online game platforms in New Zealand.
- Estimated monthly branded searches for EA in New Zealand fell 62.9% over 11 measured months, from 7.3K to 2.7K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Online game platforms | 329K | 63.2% | 1 |
| Nov 2025 | Online game platforms | 270K | 58.4% | 1 |
| Dec 2025 | Online game platforms | 271K | 53.8% | 1 |
| Jan 2026 | Online game platforms | 271K | 64.4% | 1 |
| Feb 2026 | Online game platforms | 269K | 61.8% | 1 |
| Mar 2026 | Online game platforms | 270K | 54.9% | 1 |
| Apr 2026 | Online game platforms | 272K | 61.8% | 1 |
| May 2026 | Online game platforms | 228K | 51.2% | 1 |
| Jun 2026 | Online game platforms | 233K | 49.1% | 1 |
| Jul 2026 | Online game platforms | 232K | 53.9% | 1 |
| Aug 2026 | Online game platforms | 230K | 53.3% | 1 |
| Sep 2026 | Online game platforms | — | — | — |

## How is Roblox measured?

Brandwave collects information about searches that people make online using Roblox’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “best roblox games”
- “free roblox”
- “now gg roblox”
- “r34 roblox”
- “roblox”
- “roblox app”
- “roblox co”
- “roblox com”
- “roblox download”
- “roblox g”
- “roblox home”
- “roblox near me”
- “roblox noob”
- “roblox nz”
- “roblox online”
- “roblox player”
- “roblox robux”
- “roblox scary games”
- “roblox studio”
- “roblox studio download”
- “roblox web”

## Which online game platforms compete with Roblox?

- [Minecraft](/demand/nz/brands/minecraft): Head-to-head: /demand/nz/compare/minecraft-vs-roblox
- [Epic Games](/demand/nz/brands/epic-games): Head-to-head: /demand/nz/compare/epic-games-vs-roblox
- [Xbox Game Pass](/demand/nz/brands/xbox-game-pass): Head-to-head: /demand/nz/compare/roblox-vs-xbox-game-pass
- [Steam](/demand/nz/brands/steam): Head-to-head: /demand/nz/compare/roblox-vs-steam
- [EA](/demand/nz/brands/ea): Head-to-head: /demand/nz/compare/ea-vs-roblox

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Roblox: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/roblox

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/roblox. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.