---
title: "Robinsons: search popularity and Share of Search in New Zealand"
description: "Robinsons makes cordials or drink syrups sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/robinsons"
publisher: "Brandwave"
---

# Robinsons: search popularity and Share of Search in New Zealand

Robinsons makes cordials or drink syrups sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Robinsons
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among cordial and syrup brands**: 1.8%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Cordial and syrup brands | 3 | 1.8% | 150 |

- [Cordial and syrup brands](/demand/nz/categories/nz-cordial-brands)

## How has branded search demand for Robinsons changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Robinsons in New Zealand rose from 100 to 150.
- Across the 11 months ending August 2026, Robinsons’ estimated Share of Search among cordial and syrup brands in New Zealand increased from 1.1% to 1.8%.
- Across the 11 months ending August 2026, Robinsons’ estimated Share of Search among cordial and syrup brands in New Zealand peaked at 2.6% in May 2026 and was lowest at 1.1% in January 2026.

## How did search popularity change for New Zealand cordial and syrup brands in August 2026?

- In August 2026, Bickford's gained estimated Share of Search among cordial and syrup brands in New Zealand, from 9.4% to 10.4%.
- In August 2026, SodaStream lost estimated Share of Search among cordial and syrup brands in New Zealand, from 88.8% to 87.8%.
- Estimated monthly branded searches for Robinsons in New Zealand rose 50% over 11 measured months, from 100 to 150 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Cordial and syrup brands | 100 | 1.1% | 3 |
| Nov 2025 | Cordial and syrup brands | 150 | 1.1% | 3 |
| Dec 2025 | Cordial and syrup brands | 150 | 1.1% | 3 |
| Jan 2026 | Cordial and syrup brands | 120 | 1.1% | 3 |
| Feb 2026 | Cordial and syrup brands | 120 | 1.5% | 3 |
| Mar 2026 | Cordial and syrup brands | 150 | 1.8% | 3 |
| Apr 2026 | Cordial and syrup brands | 90 | 1.3% | 3 |
| May 2026 | Cordial and syrup brands | 180 | 2.6% | 3 |
| Jun 2026 | Cordial and syrup brands | 150 | 2.3% | 3 |
| Jul 2026 | Cordial and syrup brands | 140 | 1.8% | 3 |
| Aug 2026 | Cordial and syrup brands | 150 | 1.8% | 3 |
| Sep 2026 | Cordial and syrup brands | — | — | — |

## How is Robinsons measured?

Brandwave collects information about searches that people make online using Robinsons’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “robinsons drink”
- “robinsons syrup”

## Which cordial and syrup brands compete with Robinsons?

- [SodaStream](/demand/nz/brands/sodastream): Head-to-head: /demand/nz/compare/robinsons-vs-sodastream
- [Bickford's](/demand/nz/brands/bickfords): Head-to-head: /demand/nz/compare/bickfords-vs-robinsons

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Robinsons: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/robinsons

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/robinsons. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.