---
title: "Robert Half: search popularity in New Zealand"
description: "Robert Half is a recruitment agency. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/robert-half"
publisher: "Brandwave"
---

# Robert Half: search popularity in New Zealand

Robert Half is a recruitment agency. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Robert Half
- **Market**: New Zealand
- **Measured month**: Sep 2026
- **Share of Search among technology recruitment agencies**: 11.2%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Technology recruitment agencies | 3 | 11.2% | 720 |

- [Technology recruitment agencies](/demand/nz/categories/technology-recruitment-agencies)

## Top technology recruitment agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Robert Half was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Robert Half is the fifth most recommended of the 12.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Potentia | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Absolute IT | 2nd | 3 of 3 | 0 of 2 | 3 of 5 |
| Recruit IT | 3rd | 2 of 3 | 1 of 2 | 3 of 5 |
| Robert Walters | 4th | 1 of 3 | 2 of 2 | 3 of 5 |
| Robert Half | 5th | 2 of 3 | 1 of 2 | 3 of 5 |
| Techspace Consulting | 6th | 2 of 3 | 0 of 2 | 2 of 5 |
| Younity | 7th | 2 of 3 | 1 of 2 | 3 of 5 |
| Find Recruitment | 8th | 2 of 3 | 1 of 2 | 3 of 5 |
| Talent Army | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Campfire Digital Recruitment | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Digital Garage | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Sunstone Talent | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about technology recruitment agencies

- Asked ChatGPT "Which technology recruitment agency should I hire in New Zealand?": 1. Potentia, 2. Absolute IT, 3. Techspace Consulting, 4. Younity, 5. Robert Half
- Asked ChatGPT "What are the best technology recruitment agencies in New Zealand?": 1. Potentia, 2. Absolute IT, 3. Recruit IT, 4. Robert Walters, 5. Robert Half, 6. Younity, 7. Find Recruitment
- Asked ChatGPT "What's the best technology recruitment agency in New Zealand for a tech role?": 1. Potentia, 2. Absolute IT, 3. Recruit IT, 4. Techspace Consulting, 5. Find Recruitment
- Searched Google, AI Overview "technology recruitment agencies": 1. Potentia, 2. Robert Walters, 3. Robert Half, 4. Find Recruitment
- Searched Google, AI Overview "software recruitment agency": 1. Potentia, 2. Recruit IT, 3. Robert Walters, 4. Younity

Not named in any answer: Talent Army, Campfire Digital Recruitment, Digital Garage and Sunstone Talent.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## How has branded search demand for Robert Half changed in New Zealand over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Robert Half in New Zealand rose from 590 to 720.
- Across the 12 months ending September 2026, Robert Half’s share of searches among technology recruitment agencies in New Zealand increased from 8.7% to 11.2%.
- Across the 12 months ending September 2026, Robert Half’s share of searches among technology recruitment agencies in New Zealand peaked at 12.5% in January 2026 and was lowest at 8.7% in October 2025.
- Across the 12 months ending September 2026, Robert Half rose from 4th to 3rd among technology recruitment agencies in New Zealand.

## How did search popularity change for New Zealand technology recruitment agencies in September 2026?

- In September 2026, Robert Walters overtook Potentia to become the leader among technology recruitment agencies in New Zealand, with 20.3% of the searches.
- In September 2026, Robert Half overtook Absolute IT to rank 3rd among technology recruitment agencies in New Zealand, with 11.2% of the searches.
- In September 2026, Younity overtook Absolute IT to rank 4th among technology recruitment agencies in New Zealand, with 11.2% of the searches.
- In September 2026, Digital Garage gained share of searches among technology recruitment agencies in New Zealand, from 2.4% to 3.3%.
- In September 2026, Potentia gained share of searches among technology recruitment agencies in New Zealand, from 19.1% to 19.8%.
- In September 2026, Absolute IT lost share of searches among technology recruitment agencies in New Zealand, from 13.1% to 9.5%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Technology recruitment agencies | 590 | 8.7% | 4 |
| Nov 2025 | Technology recruitment agencies | 720 | 11.1% | 3 |
| Dec 2025 | Technology recruitment agencies | 390 | 9.3% | 5 |
| Jan 2026 | Technology recruitment agencies | 720 | 12.5% | 3 |
| Feb 2026 | Technology recruitment agencies | 720 | 10.4% | 3 |
| Mar 2026 | Technology recruitment agencies | 880 | 11.1% | 4 |
| Apr 2026 | Technology recruitment agencies | 720 | 10.4% | 4 |
| May 2026 | Technology recruitment agencies | 720 | 10.6% | 4 |
| Jun 2026 | Technology recruitment agencies | 880 | 12.1% | 3 |
| Jul 2026 | Technology recruitment agencies | 590 | 9% | 4 |
| Aug 2026 | Technology recruitment agencies | 720 | 10.3% | 4 |
| Sep 2026 | Technology recruitment agencies | 720 | 11.2% | 3 |

## How are Robert Half’s branded searches counted?

Brandwave collects information about searches that people make online using Robert Half’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “robert half”

## Which technology recruitment agencies compete with Robert Half?

- [Robert Walters](/demand/nz/brands/robert-walters): Head-to-head: /demand/nz/compare/robert-half-vs-robert-walters
- [Potentia](/demand/nz/brands/potentia): Head-to-head: /demand/nz/compare/potentia-vs-robert-half
- [Younity](/demand/nz/brands/younity): Head-to-head: /demand/nz/compare/robert-half-vs-younity
- [Absolute IT](/demand/nz/brands/absolute-it): Head-to-head: /demand/nz/compare/absolute-it-vs-robert-half
- [Talent Army](/demand/nz/brands/talent-army): Head-to-head: /demand/nz/compare/robert-half-vs-talent-army
- [Find Recruitment](/demand/nz/brands/find-recruitment)
- [Campfire Digital Recruitment](/demand/nz/brands/campfire-digital-recruitment)
- [Recruit IT](/demand/nz/brands/recruit-it)
- [Digital Garage](/demand/nz/brands/digital-garage)
- [Techspace Consulting](/demand/nz/brands/techspace-consulting)
- [Sunstone Talent](/demand/nz/brands/sunstone-talent)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Robert Half: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/robert-half

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/robert-half. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
