---
title: "RNZ National: search popularity and Share of Search in New Zealand"
description: "RNZ's national news, current affairs, and talk radio network. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/rnz-national"
publisher: "Brandwave"
---

# RNZ National: search popularity and Share of Search in New Zealand

RNZ's national news, current affairs, and talk radio network. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: RNZ National
- **Owned by**: RNZ
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among radio stations**: 20.2%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| radio stations | 2 | 20.2% | 45.9K |

- [New Zealand radio stations](/demand/nz/categories/nz-radio-stations)

## How has branded search demand for RNZ National changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for RNZ National in New Zealand fell from 54.3K to 45.9K.
- Across the 11 months ending August 2026, RNZ National’s estimated Share of Search among radio stations in New Zealand decreased from 22.9% to 20.2%.
- Across the 11 months ending August 2026, RNZ National’s estimated Share of Search among radio stations in New Zealand peaked at 25.7% in April 2026 and was lowest at 20.2% in August 2026.

## How did search popularity change for New Zealand radio stations in August 2026?

- In August 2026, Radio Hauraki overtook The Hits to rank 5th among radio stations in New Zealand, at 6.6%.
- In August 2026, The Rock gained estimated Share of Search among radio stations in New Zealand, from 10% to 15%.
- In August 2026, RNZ National lost estimated Share of Search among radio stations in New Zealand, from 24.1% to 20.2%.
- In August 2026, The Hits lost estimated Share of Search among radio stations in New Zealand, from 5.9% to 4.6%.
- In August 2026, The Breeze lost estimated Share of Search among radio stations in New Zealand, from 8.3% to 7.6%.
- In August 2026, Coast lost estimated Share of Search among radio stations in New Zealand, from 5.2% to 4.5%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | radio stations | 54.3K | 22.9% | 2 |
| Nov 2025 | radio stations | 50.8K | 24% | 2 |
| Dec 2025 | radio stations | 43.2K | 22.6% | 2 |
| Jan 2026 | radio stations | 45.4K | 24.4% | 2 |
| Feb 2026 | radio stations | 43.7K | 23.1% | 2 |
| Mar 2026 | radio stations | 54.8K | 24.5% | 2 |
| Apr 2026 | radio stations | 53.7K | 25.7% | 2 |
| May 2026 | radio stations | 45.9K | 23.3% | 2 |
| Jun 2026 | radio stations | 45.3K | 23.7% | 2 |
| Jul 2026 | radio stations | 45.1K | 24.1% | 2 |
| Aug 2026 | radio stations | 45.9K | 20.2% | 2 |
| Sep 2026 | radio stations | — | — | — |

## How is RNZ National measured?

Brandwave collects information about searches that people make online using RNZ National’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “checkpoint rnz”
- “morning report rnz”
- “nine to noon rnz”
- “rnz afternoons”
- “rnz checkpoint”
- “rnz listen live”
- “rnz live”
- “rnz live stream”
- “rnz morning report”
- “RNZ National”
- “rnz national live”
- “rnz national on demand”
- “rnz national radio”
- “rnz national radio live”
- “rnz national schedule”
- “rnz nights”
- “rnz nine to noon”
- “rnz panel”
- “rnz radio”
- “rnz saturday morning”
- “rnz sunday morning”
- “rnz the panel”
- “saturday morning rnz”
- “sunday morning rnz”

## Which radio stations compete with RNZ National?

- [Newstalk ZB](/demand/nz/brands/newstalk-zb): Head-to-head: /demand/nz/compare/newstalk-zb-vs-rnz-national
- [The Rock](/demand/nz/brands/the-rock): Head-to-head: /demand/nz/compare/rnz-national-vs-the-rock
- [The Breeze](/demand/nz/brands/the-breeze): Head-to-head: /demand/nz/compare/rnz-national-vs-the-breeze
- [Radio Hauraki](/demand/nz/brands/radio-hauraki): Head-to-head: /demand/nz/compare/radio-hauraki-vs-rnz-national
- [More FM](/demand/nz/brands/more-fm): Head-to-head: /demand/nz/compare/more-fm-vs-rnz-national
- [The Hits](/demand/nz/brands/the-hits)
- [ZM](/demand/nz/brands/zm)
- [Coast](/demand/nz/brands/coast)
- [The Edge](/demand/nz/brands/the-edge)
- [Magic](/demand/nz/brands/magic)

## Who owns RNZ National?

RNZ National is owned by RNZ. Brandwave also tracks RNZ, owned by the same company, in New Zealand.

- [RNZ](/demand/nz/companies/rnz): Owns 2 tracked brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Who owns RNZ National?

RNZ National is owned by RNZ. Brandwave also tracks RNZ, owned by the same company, in New Zealand.

## Cite this page

Brandwave. "RNZ National: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/rnz-national

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/rnz-national. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.