--- title: "How popular is RJ's? Searches and AI answers in New Zealand" description: "RJ's makes licorice in Levin. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/rjs-licorice" publisher: "Brandwave" --- # How popular is RJ's? Searches and AI answers in New Zealand RJ's makes licorice in Levin. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: RJ's - **Market**: New Zealand - **Measured month**: Oct 2026 - **Share of Search among lolly brands**: 13% ## Where does RJ's compete? | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Lolly brands | 3 | 13% | 2.4K | - [Lolly brands](/demand/nz/categories/nz-lolly-brands) ## Top lolly brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, RJ's was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. RJ's is the second most recommended of the nine. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Pascall | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | RJ's | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Rainbow | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Mayceys | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | The Natural Confectionery Co. | 5th | 3 of 3 | 0 of 2 | 3 of 5 | | Haribo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Skittles | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Allens | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Mentos | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about lolly brands - Asked ChatGPT "Which lolly brand should I buy in New Zealand?": 1. Pascall, 2. Mayceys, 3. The Natural Confectionery Co., 4. Rainbow, 5. RJ's - Asked ChatGPT "What are the best lolly brands in New Zealand?": 1. RJ's, 2. Rainbow, 3. Pascall, 4. Mayceys, 5. The Natural Confectionery Co. - Asked ChatGPT "What's the best lolly brand in New Zealand for a sweet tooth?": 1. RJ's, 2. Pascall, 3. Rainbow, 4. The Natural Confectionery Co., 5. Mayceys - Searched Google, AI Overview "cheap lollies nz": 1. Rainbow - Searched Google, AI Overview "sour lollies nz": 1. Mayceys Not named in any answer: Haribo, Skittles, Allens and Mentos. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for RJ's changed in New Zealand over the last 12 months? - Across the 12 months ending October 2026, estimated monthly branded searches for RJ's in New Zealand rose from 1.6K to 2.4K. - Across the 12 months ending October 2026, RJ's’ share of searches among lolly brands in New Zealand increased from 11.7% to 13%. - Across the 12 months ending October 2026, RJ's’ share of searches among lolly brands in New Zealand peaked at 16.9% in February 2026 and was lowest at 10.3% in June 2026. ## How did search popularity change for New Zealand lolly brands in October 2026? - In October 2026, Allens overtook Mayceys and Mentos to rank 6th among lolly brands in New Zealand, with 9.5% of the searches. - In October 2026, Haribo gained share of searches among lolly brands in New Zealand, from 21.4% to 24%. - In October 2026, The Natural Confectionery Co. gained share of searches among lolly brands in New Zealand, from 9.3% to 9.8%. - In October 2026, Skittles lost share of searches among lolly brands in New Zealand, from 18.8% to 15.1%. - In October 2026, Mayceys lost share of searches among lolly brands in New Zealand, from 9.1% to 7.2%. - In October 2026, Mentos lost share of searches among lolly brands in New Zealand, from 7.7% to 7.2%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Nov 2025 | Lolly brands | 1.6K | 11.7% | 3 | | Dec 2025 | Lolly brands | 1.9K | 15.4% | 3 | | Jan 2026 | Lolly brands | 1.3K | 12.9% | 3 | | Feb 2026 | Lolly brands | 1.9K | 16.9% | 3 | | Mar 2026 | Lolly brands | 1.6K | 12.3% | 4 | | Apr 2026 | Lolly brands | 1.6K | 13.5% | 3 | | May 2026 | Lolly brands | 1.9K | 12.8% | 3 | | Jun 2026 | Lolly brands | 1.6K | 10.3% | 4 | | Jul 2026 | Lolly brands | 1.9K | 11.9% | 3 | | Aug 2026 | Lolly brands | 1.9K | 10.8% | 4 | | Sep 2026 | Lolly brands | 2.4K | 13.5% | 3 | | Oct 2026 | Lolly brands | 2.4K | 13% | 3 | ## How are RJ's’ branded searches counted? Brandwave collects information about searches that people make online using RJ's’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “rjs licorice” ## Which lolly brands compete with RJ's? - [Haribo](/demand/nz/brands/haribo): Head-to-head: /demand/nz/compare/haribo-vs-rjs-licorice - [Skittles](/demand/nz/brands/skittles): Head-to-head: /demand/nz/compare/rjs-licorice-vs-skittles - [Pascall](/demand/nz/brands/pascall): Head-to-head: /demand/nz/compare/pascall-vs-rjs-licorice - [The Natural Confectionery Co.](/demand/nz/brands/the-natural-confectionery-co): Head-to-head: /demand/nz/compare/rjs-licorice-vs-the-natural-confectionery-co - [Allens](/demand/nz/brands/allens): Head-to-head: /demand/nz/compare/allens-vs-rjs-licorice - [Mentos](/demand/nz/brands/mentos) - [Mayceys](/demand/nz/brands/mayceys) - [Rainbow](/demand/nz/brands/rainbow) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "How popular is RJ's? Searches and AI answers in New Zealand". https://gobrandwave.com/demand/nz/brands/rjs-licorice This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/rjs-licorice. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.