---
title: "River Rats: search popularity and Share of Search in New Zealand"
description: "River Rats runs white water rafting trips in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/river-rats"
publisher: "Brandwave"
---

# River Rats: search popularity and Share of Search in New Zealand

River Rats runs white water rafting trips in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: River Rats
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among white water rafting operators**: 0.49%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| White water rafting operators | 5 | 0.49% | 20 |

- [White water rafting operators](/demand/nz/categories/nz-white-water-rafting)

## How has branded search demand for River Rats changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for River Rats in New Zealand fell from 30 to 20.
- Across the 11 months ending August 2026, River Rats’ estimated Share of Search among white water rafting operators in New Zealand held steady, from 0.4% to 0.49%.

## How did search popularity change for New Zealand white water rafting operators in August 2026?

- In August 2026, Queenstown Rafting overtook River Valley to rank 3rd among white water rafting operators in New Zealand, at 9.6%.
- In August 2026, Rotorua Rafting gained estimated Share of Search among white water rafting operators in New Zealand, from 55.6% to 60.4%.
- In August 2026, Kaituna Cascades lost estimated Share of Search among white water rafting operators in New Zealand, from 28.9% to 22.6%.
- In August 2026, River Valley lost estimated Share of Search among white water rafting operators in New Zealand, from 7.7% to 6.9%.
- Estimated monthly branded searches for River Rats in New Zealand fell 33.3% over 11 measured months, from 30 to 20 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | White water rafting operators | 30 | 0.4% | 5 |
| Nov 2025 | White water rafting operators | 30 | 0.26% | 5 |
| Dec 2025 | White water rafting operators | 30 | 0.17% | 5 |
| Jan 2026 | White water rafting operators | 40 | 0.23% | 5 |
| Feb 2026 | White water rafting operators | 30 | 0.22% | 5 |
| Mar 2026 | White water rafting operators | 30 | 0.26% | 5 |
| Apr 2026 | White water rafting operators | 30 | 0.36% | 5 |
| May 2026 | White water rafting operators | 30 | 0.53% | 5 |
| Jun 2026 | White water rafting operators | 30 | 0.86% | 5 |
| Jul 2026 | White water rafting operators | 20 | 0.55% | 5 |
| Aug 2026 | White water rafting operators | 20 | 0.49% | 5 |
| Sep 2026 | White water rafting operators | — | — | — |

## How is River Rats measured?

Brandwave collects information about searches that people make online using River Rats’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “river rats kaituna”
- “river rats rafting”
- “river rats white water rafting”

## Which white water rafting operators compete with River Rats?

- [Rotorua Rafting](/demand/nz/brands/rotorua-rafting): Head-to-head: /demand/nz/compare/river-rats-vs-rotorua-rafting
- [Kaituna Cascades](/demand/nz/brands/kaituna-cascades): Head-to-head: /demand/nz/compare/kaituna-cascades-vs-river-rats
- [Queenstown Rafting](/demand/nz/brands/queenstown-rafting): Head-to-head: /demand/nz/compare/queenstown-rafting-vs-river-rats
- [River Valley](/demand/nz/brands/river-valley): Head-to-head: /demand/nz/compare/river-rats-vs-river-valley

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "River Rats: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/river-rats

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/river-rats. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.