--- title: "Rival IQ: search popularity in New Zealand" description: "Social media competitive benchmarking and analytics software. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/rival-iq" publisher: "Brandwave" --- # Rival IQ: search popularity in New Zealand Social media competitive benchmarking and analytics software. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Rival IQ - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among social media analytics platforms**: 2.9% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Social media analytics platforms | 5 | 2.9% | 110 | - [Social media analytics platforms](/demand/nz/categories/nz-social-media-analytics-platforms) ## Top social media analytics platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Rival IQ did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Metricool | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Sprout Social | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Hootsuite | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Agorapulse | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Buffer | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Iconosquare | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Rival IQ | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | SocialPilot | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about social media analytics platforms - Asked ChatGPT "Which social media analytics platform should I use in New Zealand?": 1. Metricool, 2. Sprout Social, 3. Hootsuite, 4. Buffer - Asked ChatGPT "What are the best social media analytics platforms in New Zealand?": 1. Metricool, 2. Sprout Social, 3. Agorapulse, 4. Buffer, 5. Hootsuite, 6. Iconosquare - Asked ChatGPT "What's the best social media analytics platform in New Zealand for a marketing team?": 1. Agorapulse, 2. Sprout Social, 3. Metricool, 4. Hootsuite - Searched Google, AI Overview "social media reporting tools": 1. Metricool, 2. Hootsuite, 3. Sprout Social - Searched Google, AI Overview "social media dashboard": named none of the brands we track Not named in any answer: Rival IQ and SocialPilot. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Rival IQ changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Rival IQ in New Zealand rose from 30 to 110. - Across the 12 months ending September 2026, Rival IQ’s share of searches among social media analytics platforms in New Zealand increased from 0.8% to 2.9%. - Across the 12 months ending September 2026, Rival IQ’s share of searches among social media analytics platforms in New Zealand peaked at 5% in April 2026 and was lowest at 0.26% in November 2025. - Across the 12 months ending September 2026, Rival IQ rose from 7th to 5th among social media analytics platforms in New Zealand. ## How did search popularity change for New Zealand social media analytics platforms in September 2026? - In September 2026, Hootsuite overtook Sprout Social to rank 3rd among social media analytics platforms in New Zealand, with 8.5% of the searches. - In September 2026, Metricool gained share of searches among social media analytics platforms in New Zealand, from 30.9% to 34.5%. - In September 2026, Buffer lost share of searches among social media analytics platforms in New Zealand, from 45.1% to 42.4%. - In September 2026, Rival IQ lost share of searches among social media analytics platforms in New Zealand, from 4% to 2.9%. - In September 2026, Sprout Social lost share of searches among social media analytics platforms in New Zealand, from 9.3% to 8.5%. - Estimated monthly branded searches for Iconosquare in New Zealand fell 50% over 12 measured months, from 20 to 10 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Social media analytics platforms | 30 | 0.8% | 7 | | Nov 2025 | Social media analytics platforms | 10 | 0.26% | 8 | | Dec 2025 | Social media analytics platforms | 10 | 0.39% | 8 | | Jan 2026 | Social media analytics platforms | 10 | 0.31% | 8 | | Feb 2026 | Social media analytics platforms | 90 | 2.7% | 5 | | Mar 2026 | Social media analytics platforms | 70 | 1.9% | 6 | | Apr 2026 | Social media analytics platforms | 170 | 5% | 5 | | May 2026 | Social media analytics platforms | 90 | 2.4% | 5 | | Jun 2026 | Social media analytics platforms | 20 | 0.58% | 8 | | Jul 2026 | Social media analytics platforms | 30 | 0.85% | 8 | | Aug 2026 | Social media analytics platforms | 170 | 4% | 5 | | Sep 2026 | Social media analytics platforms | 110 | 2.9% | 5 | ## How are Rival IQ’s branded searches counted? Brandwave collects information about searches that people make online using Rival IQ’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “rival iq” ## Which social media analytics platforms compete with Rival IQ? - [Buffer](/demand/nz/brands/buffer) - [Metricool](/demand/nz/brands/metricool): Head-to-head: /demand/nz/compare/metricool-vs-rival-iq - [Hootsuite](/demand/nz/brands/hootsuite): Head-to-head: /demand/nz/compare/hootsuite-vs-rival-iq - [Sprout Social](/demand/nz/brands/sprout-social): Head-to-head: /demand/nz/compare/rival-iq-vs-sprout-social - [SocialPilot](/demand/nz/brands/socialpilot): Head-to-head: /demand/nz/compare/rival-iq-vs-socialpilot - [Agorapulse](/demand/nz/brands/agorapulse): Head-to-head: /demand/nz/compare/agorapulse-vs-rival-iq - [Iconosquare](/demand/nz/brands/iconosquare) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Rival IQ: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/rival-iq This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/rival-iq. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.