---
title: "Ritz: search popularity and Share of Search in New Zealand"
description: "Ritz makes crackers sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/ritz"
publisher: "Brandwave"
---

# Ritz: search popularity and Share of Search in New Zealand

Ritz makes crackers sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Ritz
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among cracker brands**: 36.4%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Cracker brands | 1 | 36.4% | 860 |

- [Cracker brands](/demand/nz/categories/nz-cracker-brands)

## How has branded search demand for Ritz changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Ritz in New Zealand rose from 650 to 860.
- Across the 11 months ending August 2026, Ritz’s estimated Share of Search among cracker brands in New Zealand peaked at 44.1% in May 2026 and was lowest at 33.3% in January 2026.
- Across the 11 months ending August 2026, Ritz rose from 2nd to 1st among cracker brands in New Zealand.

## How did search popularity change for New Zealand cracker brands in August 2026?

- In August 2026, Jatz gained estimated Share of Search among cracker brands in New Zealand, from 13.7% to 16.1%.
- In August 2026, Huntley & Palmers gained estimated Share of Search among cracker brands in New Zealand, from 33.3% to 34.3%.
- In August 2026, Ritz lost estimated Share of Search among cracker brands in New Zealand, from 40.2% to 36.4%.
- Estimated monthly branded searches for Vita-Weat in New Zealand rose 34.8% over 11 measured months, from 230 to 310 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Cracker brands | 650 | 36.5% | 2 |
| Nov 2025 | Cracker brands | 660 | 40% | 1 |
| Dec 2025 | Cracker brands | 780 | 42.2% | 1 |
| Jan 2026 | Cracker brands | 660 | 33.3% | 2 |
| Feb 2026 | Cracker brands | 710 | 38% | 2 |
| Mar 2026 | Cracker brands | 830 | 40.3% | 1 |
| Apr 2026 | Cracker brands | 680 | 37.8% | 1 |
| May 2026 | Cracker brands | 900 | 44.1% | 1 |
| Jun 2026 | Cracker brands | 820 | 43.4% | 1 |
| Jul 2026 | Cracker brands | 820 | 40.2% | 1 |
| Aug 2026 | Cracker brands | 860 | 36.4% | 1 |
| Sep 2026 | Cracker brands | — | — | — |

## How is Ritz measured?

Brandwave collects information about searches that people make online using Ritz’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “ritz cheese crackers”
- “ritz cheese sandwich crackers”
- “ritz crackers”
- “ritz original crackers”

## Which cracker brands compete with Ritz?

- [Huntley & Palmers](/demand/nz/brands/huntley-and-palmers): Head-to-head: /demand/nz/compare/huntley-and-palmers-vs-ritz
- [Jatz](/demand/nz/brands/jatz): Head-to-head: /demand/nz/compare/jatz-vs-ritz
- [Vita-Weat](/demand/nz/brands/vita-weat): Head-to-head: /demand/nz/compare/ritz-vs-vita-weat

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Ritz: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/ritz

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/ritz. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.