--- title: "Ring: search popularity and Share of Search in New Zealand" description: "Ring offers security camera products. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/ring-security" publisher: "Brandwave" --- # Ring: search popularity and Share of Search in New Zealand Ring offers security camera products. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Ring - **Owned by**: Amazon - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among home security camera brands**: 14.1% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Home security camera brands | 4 | 14.1% | 7.8K | - [Home security camera brands](/demand/nz/categories/nz-smart-home-security-brands) ## How has branded search demand for Ring changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Ring in New Zealand rose from 6.3K to 7.8K. - Across the 11 months ending August 2026, Ring’s estimated Share of Search among home security camera brands in New Zealand increased from 13.6% to 14.1%. - Across the 11 months ending August 2026, Ring’s estimated Share of Search among home security camera brands in New Zealand peaked at 15.1% in June 2026 and was lowest at 11.1% in November 2025. - Across the 11 months ending August 2026, Ring fell from 3rd to 4th among home security camera brands in New Zealand. ## How did search popularity change for New Zealand home security camera brands in August 2026? - In August 2026, TP-Link Tapo gained estimated Share of Search among home security camera brands in New Zealand, from 16.3% to 18%. - In August 2026, Eufy lost estimated Share of Search among home security camera brands in New Zealand, from 40.6% to 39.7%. - Arlo’s estimated Share of Search among home security camera brands in New Zealand has lost ground for 3 months in a row, from 17.9% to 15.3% in August 2026. - Estimated monthly branded searches for Ring in New Zealand rose 24.3% over 11 measured months, from 6.3K to 7.8K in August 2026. - Estimated monthly branded searches for Google Nest in New Zealand fell 12.7% over 11 measured months, from 4.5K to 3.9K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Home security camera brands | 6.3K | 13.6% | 3 | | Nov 2025 | Home security camera brands | 6K | 11.1% | 4 | | Dec 2025 | Home security camera brands | 6.3K | 11.6% | 4 | | Jan 2026 | Home security camera brands | 6K | 12% | 4 | | Feb 2026 | Home security camera brands | 5.3K | 12.3% | 3 | | Mar 2026 | Home security camera brands | 6.9K | 14.2% | 3 | | Apr 2026 | Home security camera brands | 6.8K | 12.8% | 3 | | May 2026 | Home security camera brands | 8.6K | 15.1% | 3 | | Jun 2026 | Home security camera brands | 8.5K | 15.1% | 3 | | Jul 2026 | Home security camera brands | 7.9K | 14.4% | 4 | | Aug 2026 | Home security camera brands | 7.8K | 14.1% | 4 | | Sep 2026 | Home security camera brands | — | — | — | ## How is Ring measured? Brandwave collects information about searches that people make online using Ring’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “ring camera” - “ring camera app” - “ring camera view” - “ring door camera” - “ring doorbell” - “ring doorbell chime” - “ring doorbell pro” - “ring security camera” - “ring video doorbell” - “ring video doorbell and chime” - “ring video doorbell app” - “ring video doorbell wired” - “ring wireless camera” ## Which home security camera brands compete with Ring? - [Eufy](/demand/nz/brands/eufy): Head-to-head: /demand/nz/compare/eufy-vs-ring-security - [TP-Link Tapo](/demand/nz/brands/tp-link-tapo): Head-to-head: /demand/nz/compare/ring-security-vs-tp-link-tapo - [Arlo](/demand/nz/brands/arlo): Head-to-head: /demand/nz/compare/arlo-vs-ring-security - [Google Nest](/demand/nz/brands/google-nest): Head-to-head: /demand/nz/compare/google-nest-vs-ring-security - [Swann](/demand/nz/brands/swann): Head-to-head: /demand/nz/compare/ring-security-vs-swann ## Who owns Ring? Ring is owned by Amazon. Brandwave also tracks Prime Video, Amazon, Amazon DSP, Amazon Fire Tablet, Amazon Fire TV Stick, Amazon Music, Amazon Redshift, Amazon SES, Amazon Web Services, Audible, eero and Kindle, owned by the same company, in New Zealand. - [Amazon](/demand/nz/companies/amazon): Owns 14 tracked brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Ring? Ring is owned by Amazon. Brandwave also tracks Prime Video, Amazon, Amazon DSP, Amazon Fire Tablet, Amazon Fire TV Stick, Amazon Music, Amazon Redshift, Amazon SES, Amazon Web Services, Audible, eero and Kindle, owned by the same company, in New Zealand. ## Cite this page Brandwave. "Ring: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/ring-security This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/ring-security. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.