---
title: "Ridgeline: search popularity and Share of Search in New Zealand"
description: "Ridgeline makes hunting clothing sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/ridgeline"
publisher: "Brandwave"
---

# Ridgeline: search popularity and Share of Search in New Zealand

Ridgeline makes hunting clothing sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Ridgeline
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among hunting clothing brands**: 1.4%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Hunting clothing brands | 5 | 1.4% | 570 |

- [Hunting clothing brands](/demand/nz/categories/nz-hunting-clothing-brands)

## How has branded search demand for Ridgeline changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Ridgeline in New Zealand rose from 340 to 570.
- Across the 11 months ending August 2026, Ridgeline’s estimated Share of Search among hunting clothing brands in New Zealand peaked at 1.8% in July 2026 and was lowest at 0.67% in November 2025.

## How did search popularity change for New Zealand hunting clothing brands in August 2026?

- In August 2026, Hunters Element gained estimated Share of Search among hunting clothing brands in New Zealand, from 32% to 33.4%.
- In August 2026, Swazi gained estimated Share of Search among hunting clothing brands in New Zealand, from 18.5% to 19.8%.
- In August 2026, Stoney Creek lost estimated Share of Search among hunting clothing brands in New Zealand, from 44.9% to 42.3%.
- Estimated monthly branded searches for Ridgeline in New Zealand rose 67.6% over 11 measured months, from 340 to 570 in August 2026.
- Estimated monthly branded searches for Sitka in New Zealand rose 53.8% over 11 measured months, from 130 to 200 in August 2026.
- Estimated monthly branded searches for Kuiu in New Zealand fell 23.8% over 11 measured months, from 1.4K to 1.1K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Hunting clothing brands | 340 | 1.3% | 5 |
| Nov 2025 | Hunting clothing brands | 240 | 0.67% | 5 |
| Dec 2025 | Hunting clothing brands | 290 | 0.97% | 5 |
| Jan 2026 | Hunting clothing brands | 300 | 1.1% | 5 |
| Feb 2026 | Hunting clothing brands | 400 | 1.6% | 5 |
| Mar 2026 | Hunting clothing brands | 470 | 1.2% | 5 |
| Apr 2026 | Hunting clothing brands | 600 | 1.3% | 5 |
| May 2026 | Hunting clothing brands | 670 | 1.3% | 5 |
| Jun 2026 | Hunting clothing brands | 840 | 1.5% | 5 |
| Jul 2026 | Hunting clothing brands | 850 | 1.8% | 5 |
| Aug 2026 | Hunting clothing brands | 570 | 1.4% | 5 |
| Sep 2026 | Hunting clothing brands | — | — | — |

## How is Ridgeline measured?

Brandwave collects information about searches that people make online using Ridgeline’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “ridgeline camo”
- “ridgeline clothing”
- “ridgeline hunting”
- “ridgeline hunting gear”
- “ridgeline hunting jacket”
- “ridgeline jacket”

## Which hunting clothing brands compete with Ridgeline?

- [Stoney Creek](/demand/nz/brands/stoney-creek): Head-to-head: /demand/nz/compare/ridgeline-vs-stoney-creek
- [Hunters Element](/demand/nz/brands/hunters-element): Head-to-head: /demand/nz/compare/hunters-element-vs-ridgeline
- [Swazi](/demand/nz/brands/swazi): Head-to-head: /demand/nz/compare/ridgeline-vs-swazi
- [Kuiu](/demand/nz/brands/kuiu): Head-to-head: /demand/nz/compare/kuiu-vs-ridgeline
- [Sitka](/demand/nz/brands/sitka): Head-to-head: /demand/nz/compare/ridgeline-vs-sitka

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Ridgeline: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/ridgeline

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/ridgeline. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.