--- title: "Rhino-Rack: search popularity and Share of Search in New Zealand" description: "Rhino-Rack makes 4x4 and vehicle accessories sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/rhino-rack" publisher: "Brandwave" --- # Rhino-Rack: search popularity and Share of Search in New Zealand Rhino-Rack makes 4x4 and vehicle accessories sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Rhino-Rack - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among 4x4 accessory brands**: 14.3% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | 4x4 accessory brands | 3 | 14.3% | 1.9K | | Roof rack and bike rack brands | 3 | 16.7% | 1.9K | - [4x4 accessory brands](/demand/nz/categories/nz-4x4-accessory-brands) - [Roof rack and bike rack brands](/demand/nz/categories/nz-roof-and-bike-rack-brands) ## How has branded search demand for Rhino-Rack changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Rhino-Rack in New Zealand fell from 2.5K to 1.9K. - Across the 11 months ending August 2026, Rhino-Rack’s estimated Share of Search among 4x4 accessory brands in New Zealand decreased from 17.4% to 14.3%. - Across the 11 months ending August 2026, Rhino-Rack’s estimated Share of Search among 4x4 accessory brands in New Zealand peaked at 20.4% in December 2025 and was lowest at 14.3% in August 2026. - Across the 11 months ending August 2026, Rhino-Rack fell from 2nd to 3rd among 4x4 accessory brands in New Zealand. - Across the 11 months ending August 2026, Rhino-Rack’s estimated Share of Search among roof rack and bike rack brands in New Zealand decreased from 19.6% to 16.7%. - Across the 11 months ending August 2026, Rhino-Rack’s estimated Share of Search among roof rack and bike rack brands in New Zealand peaked at 20.9% in December 2025 and was lowest at 16.7% in August 2026. - Across the 11 months ending August 2026, Rhino-Rack fell from 2nd to 3rd among roof rack and bike rack brands in New Zealand. ## How did search popularity change for New Zealand 4x4 accessory brands in August 2026? - In August 2026, Ironman 4x4 overtook ARB to rank 4th among 4x4 accessory brands in New Zealand, at 13.8%. - In August 2026, Yakima lost estimated Share of Search among 4x4 accessory brands in New Zealand, from 15.8% to 14.6%. - In August 2026, Rhino-Rack lost estimated Share of Search among 4x4 accessory brands in New Zealand, from 14.9% to 14.3%. - Estimated monthly branded searches for TJM in New Zealand fell 29.4% over 11 measured months, from 170 to 120 in August 2026. ## How did search popularity change for New Zealand roof rack and bike rack brands in August 2026? - In August 2026, Prorack gained estimated Share of Search among roof rack and bike rack brands in New Zealand, from 15.1% to 16.3%. - In August 2026, Yakima lost estimated Share of Search among roof rack and bike rack brands in New Zealand, from 18.2% to 17.1%. - In August 2026, Rhino-Rack lost estimated Share of Search among roof rack and bike rack brands in New Zealand, from 17.3% to 16.7%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | 4x4 accessory brands | 2.5K | 17.4% | 2 | | Nov 2025 | 4x4 accessory brands | 3.1K | 18.9% | 2 | | Dec 2025 | 4x4 accessory brands | 3.5K | 20.4% | 2 | | Jan 2026 | 4x4 accessory brands | 3.1K | 17.7% | 2 | | Feb 2026 | 4x4 accessory brands | 2.4K | 17.2% | 2 | | Mar 2026 | 4x4 accessory brands | 2.4K | 16.4% | 2 | | Apr 2026 | 4x4 accessory brands | 1.9K | 15.4% | 3 | | May 2026 | 4x4 accessory brands | 1.9K | 14.9% | 3 | | Jun 2026 | 4x4 accessory brands | 2K | 14.7% | 2 | | Jul 2026 | 4x4 accessory brands | 1.9K | 14.9% | 3 | | Aug 2026 | 4x4 accessory brands | 1.9K | 14.3% | 3 | | Sep 2026 | 4x4 accessory brands | — | — | — | | Oct 2025 | Roof rack and bike rack brands | 2.5K | 19.6% | 2 | | Nov 2025 | Roof rack and bike rack brands | 3.1K | 19.7% | 2 | | Dec 2025 | Roof rack and bike rack brands | 3.5K | 20.9% | 2 | | Jan 2026 | Roof rack and bike rack brands | 3.1K | 19.2% | 2 | | Feb 2026 | Roof rack and bike rack brands | 2.4K | 19.5% | 2 | | Mar 2026 | Roof rack and bike rack brands | 2.4K | 18.2% | 2 | | Apr 2026 | Roof rack and bike rack brands | 1.9K | 17.5% | 3 | | May 2026 | Roof rack and bike rack brands | 1.9K | 17.3% | 3 | | Jun 2026 | Roof rack and bike rack brands | 2K | 17.8% | 2 | | Jul 2026 | Roof rack and bike rack brands | 1.9K | 17.3% | 3 | | Aug 2026 | Roof rack and bike rack brands | 1.9K | 16.7% | 3 | | Sep 2026 | Roof rack and bike rack brands | — | — | — | ## How is Rhino-Rack measured? Brandwave collects information about searches that people make online using Rhino-Rack’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “pioneer platform rhino rack” - “rhino rack” - “rhino rack 4x4” - “rhino rack back bone” - “rhino rack bike rack” - “rhino rack bull bar” - “rhino rack canopy” - “rhino rack near me” - “rhino rack new zealand” - “rhino rack nz” - “rhino rack platform” - “rhino rack roof bars” - “rhino rack roof box” - “rhino rack sportz bar” - “rhino rack vortex” - “rhino rack vortex bar” - “rhinorack” - “rhinorack 4x4” - “rhinorack co nz” - “rhinorack nz” ## Which 4x4 accessory brands compete with Rhino-Rack? - [Thule](/demand/nz/brands/thule): Head-to-head: /demand/nz/compare/rhino-rack-vs-thule - [Yakima](/demand/nz/brands/yakima): Head-to-head: /demand/nz/compare/rhino-rack-vs-yakima - [Ironman 4x4](/demand/nz/brands/ironman-4x4): Head-to-head: /demand/nz/compare/ironman-4x4-vs-rhino-rack - [ARB](/demand/nz/brands/arb): Head-to-head: /demand/nz/compare/arb-vs-rhino-rack - [TJM](/demand/nz/brands/tjm): Head-to-head: /demand/nz/compare/rhino-rack-vs-tjm ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Rhino-Rack: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/rhino-rack This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/rhino-rack. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.