--- title: "How popular is Resure? Searches and AI answers in New Zealand" description: "Resure is an insurance and KiwiSaver adviser in Christchurch. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/resure" publisher: "Brandwave" --- # How popular is Resure? Searches and AI answers in New Zealand Resure is an insurance and KiwiSaver adviser in Christchurch. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Resure - **Market**: New Zealand - **Measured month**: Oct 2026 - **Share of Search among Christchurch insurance brokers**: 17.2% ## Where does Resure compete? | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Christchurch insurance brokers | 3 | 17.2% | 170 | - [Christchurch insurance brokers](/demand/nz/locations/christchurch/insurance-brokers) ## Top Christchurch insurance brokers in ChatGPT and Google AI Overviews In three ChatGPT questions, Resure appeared in all three answers. Resure is the third most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Gerrards Insurance Brokers | 1st | 3 of 3 | 3 of 3 | | Rothbury Insurance Brokers | 2nd | 3 of 3 | 3 of 3 | | Resure | 3rd | 3 of 3 | 3 of 3 | | Runacres Insurance | 4th | 2 of 3 | 2 of 3 | | Gallagher Insurance | 5th | 2 of 3 | 2 of 3 | | ICIB BROKERWEB | Not ranked | 0 of 3 | 0 of 3 | | PSC Insurance Brokers | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about Christchurch insurance brokers - Asked ChatGPT "Which insurance broker should I hire in Christchurch, New Zealand?": 1. Gerrards Insurance Brokers, 2. Rothbury Insurance Brokers, 3. Gallagher Insurance, 4. Runacres Insurance, 5. Resure - Asked ChatGPT "What are the best insurance brokers in Christchurch, New Zealand?": 1. Gerrards Insurance Brokers, 2. Rothbury Insurance Brokers, 3. Runacres Insurance, 4. Resure - Asked ChatGPT "What's the best insurance broker in Christchurch, New Zealand for the right cover?": 1. Gerrards Insurance Brokers, 2. Rothbury Insurance Brokers, 3. Resure, 4. Gallagher Insurance Not named in any answer: ICIB BROKERWEB and PSC Insurance Brokers. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How has branded search demand for Resure changed in New Zealand over the last 12 months? - Across the 12 months ending October 2026, estimated monthly branded searches for Resure in New Zealand rose from 220 to 350. - Across the 12 months ending October 2026, Resure’s share of searches among Christchurch insurance brokers in New Zealand increased from 13.2% to 17.2%. - Across the 12 months ending October 2026, Resure’s share of searches among Christchurch insurance brokers in New Zealand peaked at 21% in July 2026 and was lowest at 8.5% in December 2025. ## How did search popularity change for New Zealand Christchurch insurance brokers in October 2026? - In October 2026, Gallagher Insurance gained share of searches among Christchurch insurance brokers in New Zealand, from 30.3% to 34.3%. - In October 2026, Resure gained share of searches among Christchurch insurance brokers in New Zealand, from 14.1% to 17.2%. - In October 2026, PSC Insurance Brokers gained share of searches among Christchurch insurance brokers in New Zealand, from 2% to 3%. - In October 2026, Rothbury Insurance Brokers lost share of searches among Christchurch insurance brokers in New Zealand, from 14.1% to 9.1%. - In October 2026, Runacres Insurance lost share of searches among Christchurch insurance brokers in New Zealand, from 22.2% to 19.2%. - In October 2026, ICIB BROKERWEB rose from 5th to 4th among Christchurch insurance brokers in New Zealand. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Nov 2025 | Christchurch insurance brokers | 140 | 13.2% | 3 | | Dec 2025 | Christchurch insurance brokers | 70 | 8.5% | 6 | | Jan 2026 | Christchurch insurance brokers | 130 | 13.1% | 4 | | Feb 2026 | Christchurch insurance brokers | 120 | 11.4% | 4 | | Mar 2026 | Christchurch insurance brokers | 160 | 12.8% | 5 | | Apr 2026 | Christchurch insurance brokers | 130 | 13% | 4 | | May 2026 | Christchurch insurance brokers | 150 | 14% | 3 | | Jun 2026 | Christchurch insurance brokers | 180 | 16.5% | 3 | | Jul 2026 | Christchurch insurance brokers | 220 | 21% | 2 | | Aug 2026 | Christchurch insurance brokers | 170 | 17% | 3 | | Sep 2026 | Christchurch insurance brokers | 140 | 14.1% | 3 | | Oct 2026 | Christchurch insurance brokers | 170 | 17.2% | 3 | ## How are Resure’s branded searches counted? Brandwave collects information about searches that people make online using Resure’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “resure” - “resure insurance” ## Which Christchurch insurance brokers compete with Resure? - [Gallagher Insurance](/demand/nz/brands/gallagher-insurance): Head-to-head: /demand/nz/compare/gallagher-insurance-vs-resure - [Runacres Insurance](/demand/nz/brands/runacres-insurance): Head-to-head: /demand/nz/compare/resure-vs-runacres-insurance - [ICIB BROKERWEB](/demand/nz/brands/icib-brokerweb): Head-to-head: /demand/nz/compare/icib-brokerweb-vs-resure - [Rothbury Insurance Brokers](/demand/nz/brands/rothbury-insurance): Head-to-head: /demand/nz/compare/resure-vs-rothbury-insurance - [Gerrards Insurance Brokers](/demand/nz/brands/gerrards-insurance): Head-to-head: /demand/nz/compare/gerrards-insurance-vs-resure - [PSC Insurance Brokers](/demand/nz/brands/psc-insurance-brokers) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "How popular is Resure? Searches and AI answers in New Zealand". https://gobrandwave.com/demand/nz/brands/resure This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/resure. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.