---
title: "Research First: search popularity and Share of Search in New Zealand"
description: "Research First is a market research company working in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/research-first"
publisher: "Brandwave"
---

# Research First: search popularity and Share of Search in New Zealand

Research First is a market research company working in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Research First
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among market research companies**: 1.2%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Market research companies | 7 | 1.2% | 50 |

- [Market research companies](/demand/nz/categories/nz-market-research-companies)

## How has branded search demand for Research First changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Research First in New Zealand held steady at 50.
- Across the 11 months ending August 2026, Research First’s estimated Share of Search among market research companies in New Zealand peaked at 10.6% in January 2026 and was lowest at 1% in May 2026.

## How did search popularity change for New Zealand market research companies in August 2026?

- In August 2026, Talbot Mills overtook Nielsen to rank 4th among market research companies in New Zealand, at 4.7%.
- In August 2026, Ipsos gained estimated Share of Search among market research companies in New Zealand, from 60.7% to 64%.
- In August 2026, Verian gained estimated Share of Search among market research companies in New Zealand, from 4.5% to 5.7%.
- In August 2026, Kantar lost estimated Share of Search among market research companies in New Zealand, from 24.3% to 19.8%.
- In August 2026, Nielsen lost estimated Share of Search among market research companies in New Zealand, from 4.3% to 3.5%.
- In August 2026, Horizon Research rose from 7th to 6th among market research companies in New Zealand.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Market research companies | 50 | 1.5% | 7 |
| Nov 2025 | Market research companies | 40 | 1.1% | 7 |
| Dec 2025 | Market research companies | 50 | 1.9% | 7 |
| Jan 2026 | Market research companies | 320 | 10.6% | 3 |
| Feb 2026 | Market research companies | 50 | 1.6% | 7 |
| Mar 2026 | Market research companies | 40 | 1% | 7 |
| Apr 2026 | Market research companies | 40 | 1.1% | 7 |
| May 2026 | Market research companies | 50 | 1% | 7 |
| Jun 2026 | Market research companies | 50 | 1.1% | 7 |
| Jul 2026 | Market research companies | 50 | 1.3% | 6 |
| Aug 2026 | Market research companies | 50 | 1.2% | 7 |
| Sep 2026 | Market research companies | — | — | — |

## How is Research First measured?

Brandwave collects information about searches that people make online using Research First’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “research first”

## Which market research companies compete with Research First?

- [Ipsos](/demand/nz/brands/ipsos)
- [Kantar](/demand/nz/brands/kantar): Head-to-head: /demand/nz/compare/kantar-vs-research-first
- [Verian](/demand/nz/brands/verian): Head-to-head: /demand/nz/compare/research-first-vs-verian
- [Talbot Mills](/demand/nz/brands/talbot-mills): Head-to-head: /demand/nz/compare/research-first-vs-talbot-mills
- [Nielsen](/demand/nz/brands/nielsen): Head-to-head: /demand/nz/compare/nielsen-vs-research-first
- [Horizon Research](/demand/nz/brands/horizon-research): Head-to-head: /demand/nz/compare/horizon-research-vs-research-first

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Research First: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/research-first

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/research-first. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.