---
title: "Reolink: search popularity in New Zealand"
description: "Reolink offers security camera products. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/reolink"
publisher: "Brandwave"
---

# Reolink: search popularity in New Zealand

Reolink offers security camera products. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Reolink
- **Market**: New Zealand
- **Measured month**: Sep 2026
- **Share of Search among home security camera brands**: 3.7%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Home security camera brands | 7 | 3.7% | 1.9K |

- [Home security camera brands](/demand/nz/categories/nz-smart-home-security-brands)

## Top home security camera brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Reolink was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Reolink is the third most recommended of the seven.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Eufy | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| TP-Link Tapo | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| Reolink | 3rd | 3 of 3 | 1 of 2 | 4 of 5 |
| Arlo | 4th | 2 of 3 | 2 of 2 | 4 of 5 |
| Swann | 5th | 1 of 3 | 1 of 2 | 2 of 5 |
| Ring | 6th | 0 of 3 | 1 of 2 | 1 of 5 |
| Google Nest | 7th | 2 of 3 | 0 of 2 | 2 of 5 |

## Every AI answer about home security camera brands

- Asked ChatGPT "Which home security camera brand should I buy in New Zealand?": 1. Eufy, 2. Reolink, 3. TP-Link Tapo
- Asked ChatGPT "What are the best home security camera brands in New Zealand?": 1. Eufy, 2. Reolink, 3. TP-Link Tapo, 4. Arlo, 5. Swann, 6. Google Nest
- Asked ChatGPT "What's the best home security camera brand in New Zealand for home monitoring?": 1. Eufy, 2. TP-Link Tapo, 3. Arlo, 4. Reolink, 5. Google Nest
- Searched Google, AI Overview "wireless security camera nz": 1. TP-Link Tapo, 2. Arlo, 3. Eufy, 4. Ring, 5. Swann
- Searched Google, AI Overview "security cameras nz": 1. Reolink, 2. TP-Link Tapo, 3. Arlo

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026.

## How has branded search demand for Reolink changed in New Zealand over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Reolink in New Zealand rose from 1.6K to 1.9K.
- Across the 12 months ending September 2026, Reolink’s share of searches among home security camera brands in New Zealand held steady, from 3.8% to 3.7%.

## How did search popularity change for New Zealand home security camera brands in September 2026?

- In September 2026, Eufy gained share of searches among home security camera brands in New Zealand, from 39.6% to 43.9%.
- In September 2026, TP-Link Tapo lost share of searches among home security camera brands in New Zealand, from 15.9% to 13.8%.
- In September 2026, Google Nest lost share of searches among home security camera brands in New Zealand, from 6.4% to 4.7%.
- Ring’s share of searches among home security camera brands in New Zealand has lost ground for 3 months in a row, from 15.9% to 13.3% in September 2026.
- Arlo’s share of searches among home security camera brands in New Zealand has lost ground for 3 months in a row, from 16.7% to 15.2% in September 2026.
- In September 2026, Swann rose from 6th to 5th among home security camera brands in New Zealand.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Home security camera brands | 1.6K | 3.8% | 7 |
| Nov 2025 | Home security camera brands | 1.6K | 3.3% | 7 |
| Dec 2025 | Home security camera brands | 1.9K | 3.8% | 7 |
| Jan 2026 | Home security camera brands | 1.6K | 3.5% | 7 |
| Feb 2026 | Home security camera brands | 1.3K | 3.2% | 7 |
| Mar 2026 | Home security camera brands | 1.3K | 2.9% | 7 |
| Apr 2026 | Home security camera brands | 1.6K | 3.3% | 7 |
| May 2026 | Home security camera brands | 1.6K | 3.1% | 7 |
| Jun 2026 | Home security camera brands | 1.6K | 3.1% | 7 |
| Jul 2026 | Home security camera brands | 1.6K | 3.2% | 7 |
| Aug 2026 | Home security camera brands | 1.6K | 3.2% | 7 |
| Sep 2026 | Home security camera brands | 1.9K | 3.7% | 7 |

## How are Reolink’s branded searches counted?

Brandwave collects information about searches that people make online using Reolink’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “reolink”

## Which home security camera brands compete with Reolink?

- [Eufy](/demand/nz/brands/eufy)
- [Arlo](/demand/nz/brands/arlo): Head-to-head: /demand/nz/compare/arlo-vs-reolink
- [TP-Link Tapo](/demand/nz/brands/tp-link-tapo): Head-to-head: /demand/nz/compare/reolink-vs-tp-link-tapo
- [Ring](/demand/nz/brands/ring-security): Head-to-head: /demand/nz/compare/reolink-vs-ring-security
- [Swann](/demand/nz/brands/swann): Head-to-head: /demand/nz/compare/reolink-vs-swann
- [Google Nest](/demand/nz/brands/google-nest): Head-to-head: /demand/nz/compare/google-nest-vs-reolink

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Reolink: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/reolink

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/reolink. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
