--- title: "Rembrandt: search popularity in New Zealand" description: "A New Zealand menswear brand known for suits. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/rembrandt" publisher: "Brandwave" --- # Rembrandt: search popularity in New Zealand A New Zealand menswear brand known for suits. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Rembrandt - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among menswear retailers**: 0.25% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Menswear retailers | 10 | 0.25% | 430 | - [Menswear retailers](/demand/nz/categories/menswear-retailers) ## Top menswear retailers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Rembrandt was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Rembrandt is the sixth most recommended of the ten. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Barkers | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | 3 Wise Men | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Rodd & Gunn | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | AS Colour | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Working Style | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Rembrandt | 6th | 3 of 3 | 0 of 2 | 3 of 5 | | Hallensteins | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | I Love Ugly | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Tarocash | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Industrie | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about menswear retailers - Asked ChatGPT "Which menswear retailer should I shop at in New Zealand?": 1. Barkers, 2. Rodd & Gunn, 3. Hallensteins, 4. AS Colour, 5. Rembrandt - Asked ChatGPT "What are the best menswear retailers in New Zealand?": 1. Rodd & Gunn, 2. Barkers, 3. Working Style, 4. AS Colour, 5. I Love Ugly, 6. 3 Wise Men, 7. Rembrandt - Asked ChatGPT "What's the best menswear retailer in New Zealand for work clothes?": 1. Barkers, 2. 3 Wise Men, 3. Rembrandt, 4. Working Style - Searched Google, AI Overview "men's clothing nz": named none of the brands we track - Searched Google, AI Overview "workwear for men": 1. 3 Wise Men, 2. AS Colour Not named in any answer: Tarocash and Industrie. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How has branded search demand for Rembrandt changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Rembrandt in New Zealand fell from 520 to 430. - Across the 12 months ending September 2026, Rembrandt’s share of searches among menswear retailers in New Zealand held steady, from 0.32% to 0.25%. ## How did search popularity change for New Zealand menswear retailers in September 2026? - In September 2026, Barkers overtook I Love Ugly and Rodd & Gunn to rank 3rd among menswear retailers in New Zealand, with 14.7% of the searches. - In September 2026, Hallensteins gained share of searches among menswear retailers in New Zealand, from 30.3% to 35.1%. - In September 2026, Tarocash gained share of searches among menswear retailers in New Zealand, from 3.3% to 3.8%. - In September 2026, I Love Ugly lost share of searches among menswear retailers in New Zealand, from 20.3% to 12.9%. - In September 2026, AS Colour lost share of searches among menswear retailers in New Zealand, from 20.2% to 19.1%. - In September 2026, Rodd & Gunn lost share of searches among menswear retailers in New Zealand, from 11.4% to 10.8%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Menswear retailers | 520 | 0.32% | 10 | | Nov 2025 | Menswear retailers | 460 | 0.17% | 10 | | Dec 2025 | Menswear retailers | 390 | 0.15% | 10 | | Jan 2026 | Menswear retailers | 530 | 0.32% | 10 | | Feb 2026 | Menswear retailers | 350 | 0.24% | 10 | | Mar 2026 | Menswear retailers | 440 | 0.24% | 10 | | Apr 2026 | Menswear retailers | 440 | 0.23% | 10 | | May 2026 | Menswear retailers | 530 | 0.26% | 10 | | Jun 2026 | Menswear retailers | 370 | 0.19% | 10 | | Jul 2026 | Menswear retailers | 630 | 0.37% | 10 | | Aug 2026 | Menswear retailers | 760 | 0.38% | 10 | | Sep 2026 | Menswear retailers | 430 | 0.25% | 10 | ## How are Rembrandt’s branded searches counted? Brandwave collects information about searches that people make online using Rembrandt’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “rembrandt menswear” - “rembrandt suits” ## Which menswear retailers compete with Rembrandt? - [Hallensteins](/demand/nz/brands/hallensteins) - [AS Colour](/demand/nz/brands/as-colour) - [Barkers](/demand/nz/brands/barkers) - [I Love Ugly](/demand/nz/brands/i-love-ugly) - [Rodd & Gunn](/demand/nz/brands/rodd-and-gunn): Head-to-head: /demand/nz/compare/rembrandt-vs-rodd-and-gunn - [Tarocash](/demand/nz/brands/tarocash): Head-to-head: /demand/nz/compare/rembrandt-vs-tarocash - [Working Style](/demand/nz/brands/working-style): Head-to-head: /demand/nz/compare/rembrandt-vs-working-style - [Industrie](/demand/nz/brands/industrie): Head-to-head: /demand/nz/compare/industrie-vs-rembrandt - [3 Wise Men](/demand/nz/brands/3-wise-men): Head-to-head: /demand/nz/compare/3-wise-men-vs-rembrandt ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Rembrandt: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/rembrandt This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/rembrandt. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.