--- title: "Rega: search popularity in New Zealand" description: "Rega makes turntables. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/rega" publisher: "Brandwave" --- # Rega: search popularity in New Zealand Rega makes turntables. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Rega - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among turntable brands**: 3.5% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Turntable brands | 5 | 3.5% | 140 | - [Turntable brands](/demand/nz/categories/nz-turntable-brands) ## Top turntable brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Rega appeared in all five answers. Rega is the third most recommended of the five. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Audio-Technica | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Pro-Ject | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Rega | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Technics | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Sony | 5th | 2 of 3 | 1 of 2 | 3 of 5 | ## Every AI answer about turntable brands - Asked ChatGPT "Which turntable brand should I buy in New Zealand?": 1. Audio-Technica, 2. Pro-Ject, 3. Rega, 4. Sony - Asked ChatGPT "What are the best turntable brands in New Zealand?": 1. Rega, 2. Pro-Ject, 3. Technics, 4. Audio-Technica, 5. Sony - Asked ChatGPT "What's the best turntable brand in New Zealand for vinyl records?": 1. Pro-Ject, 2. Audio-Technica, 3. Rega, 4. Technics - Searched Google, AI Overview "record player nz": 1. Audio-Technica, 2. Technics, 3. Pro-Ject, 4. Rega - Searched Google, AI Overview "turntable nz": 1. Sony, 2. Audio-Technica, 3. Rega, 4. Pro-Ject Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Rega changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Rega in New Zealand held steady at 140. - Across the 12 months ending September 2026, Rega’s share of searches among turntable brands in New Zealand held steady, from 3.6% to 3.5%. ## How did search popularity change for New Zealand turntable brands in September 2026? - In September 2026, Audio-Technica gained share of searches among turntable brands in New Zealand, from 34.5% to 37.2%. - In September 2026, Sony gained share of searches among turntable brands in New Zealand, from 5.6% to 6.5%. - In September 2026, Pro-Ject lost share of searches among turntable brands in New Zealand, from 40.3% to 37.9%. - In September 2026, Technics lost share of searches among turntable brands in New Zealand, from 15.6% to 14.8%. - Rega’s share of searches among turntable brands in New Zealand has lost ground for 3 months in a row, from 4.4% to 3.5% in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Turntable brands | 140 | 3.6% | 5 | | Nov 2025 | Turntable brands | 160 | 3.8% | 5 | | Dec 2025 | Turntable brands | 210 | 4.5% | 5 | | Jan 2026 | Turntable brands | 160 | 4.2% | 5 | | Feb 2026 | Turntable brands | 130 | 4% | 5 | | Mar 2026 | Turntable brands | 160 | 3.6% | 5 | | Apr 2026 | Turntable brands | 160 | 3.8% | 5 | | May 2026 | Turntable brands | 180 | 4.3% | 5 | | Jun 2026 | Turntable brands | 180 | 4.4% | 5 | | Jul 2026 | Turntable brands | 160 | 3.9% | 5 | | Aug 2026 | Turntable brands | 180 | 3.9% | 5 | | Sep 2026 | Turntable brands | 140 | 3.5% | 5 | ## How are Rega’s branded searches counted? Brandwave collects information about searches that people make online using Rega’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “rega” - “rega turntable” ## Which turntable brands compete with Rega? - [Pro-Ject](/demand/nz/brands/pro-ject): Head-to-head: /demand/nz/compare/pro-ject-vs-rega - [Audio-Technica](/demand/nz/brands/audio-technica): Head-to-head: /demand/nz/compare/audio-technica-vs-rega - [Technics](/demand/nz/brands/technics): Head-to-head: /demand/nz/compare/rega-vs-technics - [Sony](/demand/nz/brands/sony): Head-to-head: /demand/nz/compare/rega-vs-sony ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Rega: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/rega This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/rega. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.