---
title: "Reform Fitness: search popularity and Share of Search in New Zealand"
description: "Reform Fitness provides Pilates classes in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/reform-fitness"
publisher: "Brandwave"
---

# Reform Fitness: search popularity and Share of Search in New Zealand

Reform Fitness provides Pilates classes in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Reform Fitness
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among auckland pilates studios**: 81%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Auckland Pilates studios | 1 | 81% | 18.2K |
| Christchurch Pilates studios | 1 | 95.2% | 18.2K |
| Hamilton Pilates studios | 1 | 94.3% | 18.2K |
| Tauranga Pilates studios | 1 | 96.4% | 18.2K |
| Wellington Pilates studios | 1 | 91.1% | 18.2K |

- [Auckland Pilates studios](/demand/nz/categories/nz-auckland-pilates-studios)
- [Christchurch Pilates studios](/demand/nz/categories/nz-christchurch-pilates-studios)
- [Hamilton Pilates studios](/demand/nz/categories/nz-hamilton-pilates-studios)
- [Tauranga Pilates studios](/demand/nz/categories/nz-tauranga-pilates-studios)
- [Wellington Pilates studios](/demand/nz/categories/nz-wellington-pilates-studios)

## How has branded search demand for Reform Fitness changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Reform Fitness in New Zealand fell from 21.2K to 18.2K.
- Across the 11 months ending August 2026, Reform Fitness’ estimated Share of Search among auckland pilates studios in New Zealand decreased from 83.7% to 81%.
- Across the 11 months ending August 2026, Reform Fitness’ estimated Share of Search among auckland pilates studios in New Zealand peaked at 86.2% in December 2025 and was lowest at 78.9% in May 2026.
- Across the 11 months ending August 2026, Reform Fitness’ estimated Share of Search among christchurch pilates studios in New Zealand decreased from 96.3% to 95.2%.
- Across the 11 months ending August 2026, Reform Fitness’ estimated Share of Search among christchurch pilates studios in New Zealand peaked at 97.3% in November 2025 and was lowest at 94.9% in March 2026.
- Across the 11 months ending August 2026, Reform Fitness’ estimated Share of Search among hamilton pilates studios in New Zealand peaked at 96% in December 2025 and was lowest at 92.1% in May 2026.
- Across the 11 months ending August 2026, Reform Fitness’ estimated Share of Search among tauranga pilates studios in New Zealand peaked at 97% in November 2025 and was lowest at 95.5% in July 2026.
- Across the 11 months ending August 2026, Reform Fitness’ estimated Share of Search among wellington pilates studios in New Zealand decreased from 96.2% to 91.1%.
- Across the 11 months ending August 2026, Reform Fitness’ estimated Share of Search among wellington pilates studios in New Zealand peaked at 96.9% in February 2026 and was lowest at 91.1% in August 2026.

## How did search popularity change for New Zealand auckland pilates studios in August 2026?

- In August 2026, Aligne Studio overtook KX Pilates to rank 3rd among auckland pilates studios in New Zealand, at 3.3%.
- KX Pilates’ estimated Share of Search among auckland pilates studios in New Zealand has lost ground for 3 months in a row, from 4.7% to 2.9% in August 2026.
- Estimated monthly branded searches for Peak Pilates & Physiotherapy in New Zealand rose 66.7% over 11 measured months, from 60 to 100 in August 2026.
- Estimated monthly branded searches for Always Pilates in New Zealand fell 32.6% over 11 measured months, from 920 to 620 in August 2026.
- Estimated monthly branded searches for Reform Fitness in New Zealand fell 14.4% over 11 measured months, from 21.2K to 18.2K in August 2026.

## How did search popularity change for New Zealand christchurch pilates studios in August 2026?

- In August 2026, Camp Pilates rose from 3rd to 2nd among christchurch pilates studios in New Zealand.
- In August 2026, Carve Studio rose from 4th to 3rd among christchurch pilates studios in New Zealand.
- In August 2026, Core Pilates and Mind fell from 2nd to 4th among christchurch pilates studios in New Zealand.
- Estimated monthly branded searches for Sculpt Reformer Pilates in New Zealand rose 57.1% over 11 measured months, from 70 to 110 in August 2026.
- Estimated monthly branded searches for Centred Studios in New Zealand fell 50% over 11 measured months, from 20 to 10 in August 2026.
- Estimated monthly branded searches for Reform Fitness in New Zealand fell 14.4% over 11 measured months, from 21.2K to 18.2K in August 2026.

## How did search popularity change for New Zealand hamilton pilates studios in August 2026?

- Reform Fitness’ estimated Share of Search among hamilton pilates studios in New Zealand has gained ground for 3 months in a row, from 92.1% to 94.3% in August 2026.
- KX Pilates’ estimated Share of Search among hamilton pilates studios in New Zealand has lost ground for 3 months in a row, from 5.5% to 3.4% in August 2026.
- Estimated monthly branded searches for Lifted Pilates in New Zealand rose 11.4% over 11 measured months, from 350 to 390 in August 2026.
- Estimated monthly branded searches for Body Reform Pilates in New Zealand fell 55.6% over 11 measured months, from 90 to 40 in August 2026.

## How did search popularity change for New Zealand tauranga pilates studios in August 2026?

- In August 2026, Reform Fitness gained estimated Share of Search among tauranga pilates studios in New Zealand, from 95.5% to 96.4%.
- Estimated monthly branded searches for Campbell Pilates & Wellness in New Zealand rose 400% over 11 measured months, from 10 to 50 in August 2026.
- Estimated monthly branded searches for Encore Pilates in New Zealand rose 33.3% over 11 measured months, from 120 to 160 in August 2026.
- Estimated monthly branded searches for The Pilates Fix in New Zealand rose 23.5% over 11 measured months, from 170 to 210 in August 2026.
- Estimated monthly branded searches for The Pilates Loft in New Zealand fell 46.4% over 11 measured months, from 280 to 150 in August 2026.
- Estimated monthly branded searches for Boost Reformer Pilates in New Zealand fell 21.4% over 11 measured months, from 140 to 110 in August 2026.

## How did search popularity change for New Zealand wellington pilates studios in August 2026?

- In August 2026, Soul Pilates gained estimated Share of Search among wellington pilates studios in New Zealand, from 6.1% to 7.2%.
- In August 2026, Reform Fitness lost estimated Share of Search among wellington pilates studios in New Zealand, from 92% to 91.1%.
- Estimated monthly branded searches for Thrive Pilates in New Zealand fell 47.6% over 11 measured months, from 420 to 220 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Auckland Pilates studios | 21.2K | 83.7% | 1 |
| Nov 2025 | Auckland Pilates studios | 20.9K | 84.6% | 1 |
| Dec 2025 | Auckland Pilates studios | 18.2K | 86.2% | 1 |
| Jan 2026 | Auckland Pilates studios | 22.5K | 84.2% | 1 |
| Feb 2026 | Auckland Pilates studios | 20.7K | 83.5% | 1 |
| Mar 2026 | Auckland Pilates studios | 21K | 83.6% | 1 |
| Apr 2026 | Auckland Pilates studios | 20.9K | 82.5% | 1 |
| May 2026 | Auckland Pilates studios | 20.1K | 78.9% | 1 |
| Jun 2026 | Auckland Pilates studios | 19.1K | 81.2% | 1 |
| Jul 2026 | Auckland Pilates studios | 18K | 81% | 1 |
| Aug 2026 | Auckland Pilates studios | 18.2K | 81% | 1 |
| Sep 2026 | Auckland Pilates studios | — | — | — |
| Oct 2025 | Christchurch Pilates studios | 21.2K | 96.3% | 1 |
| Nov 2025 | Christchurch Pilates studios | 20.9K | 97.3% | 1 |
| Dec 2025 | Christchurch Pilates studios | 18.2K | 96.8% | 1 |
| Jan 2026 | Christchurch Pilates studios | 22.5K | 96.5% | 1 |
| Feb 2026 | Christchurch Pilates studios | 20.7K | 96.3% | 1 |
| Mar 2026 | Christchurch Pilates studios | 21K | 94.9% | 1 |
| Apr 2026 | Christchurch Pilates studios | 20.9K | 95.6% | 1 |
| May 2026 | Christchurch Pilates studios | 20.1K | 95.8% | 1 |
| Jun 2026 | Christchurch Pilates studios | 19.1K | 95.4% | 1 |
| Jul 2026 | Christchurch Pilates studios | 18K | 95.6% | 1 |
| Aug 2026 | Christchurch Pilates studios | 18.2K | 95.2% | 1 |
| Sep 2026 | Christchurch Pilates studios | — | — | — |
| Oct 2025 | Hamilton Pilates studios | 21.2K | 94.6% | 1 |
| Nov 2025 | Hamilton Pilates studios | 20.9K | 95.6% | 1 |
| Dec 2025 | Hamilton Pilates studios | 18.2K | 96% | 1 |
| Jan 2026 | Hamilton Pilates studios | 22.5K | 94.6% | 1 |
| Feb 2026 | Hamilton Pilates studios | 20.7K | 94.5% | 1 |
| Mar 2026 | Hamilton Pilates studios | 21K | 94.7% | 1 |
| Apr 2026 | Hamilton Pilates studios | 20.9K | 93.4% | 1 |
| May 2026 | Hamilton Pilates studios | 20.1K | 92.1% | 1 |
| Jun 2026 | Hamilton Pilates studios | 19.1K | 94.1% | 1 |
| Jul 2026 | Hamilton Pilates studios | 18K | 94.1% | 1 |
| Aug 2026 | Hamilton Pilates studios | 18.2K | 94.3% | 1 |
| Sep 2026 | Hamilton Pilates studios | — | — | — |
| Oct 2025 | Tauranga Pilates studios | 21.2K | 96.7% | 1 |
| Nov 2025 | Tauranga Pilates studios | 20.9K | 97% | 1 |
| Dec 2025 | Tauranga Pilates studios | 18.2K | 96.9% | 1 |
| Jan 2026 | Tauranga Pilates studios | 22.5K | 96.4% | 1 |
| Feb 2026 | Tauranga Pilates studios | 20.7K | 96.1% | 1 |
| Mar 2026 | Tauranga Pilates studios | 21K | 96.3% | 1 |
| Apr 2026 | Tauranga Pilates studios | 20.9K | 96.7% | 1 |
| May 2026 | Tauranga Pilates studios | 20.1K | 96.3% | 1 |
| Jun 2026 | Tauranga Pilates studios | 19.1K | 96.3% | 1 |
| Jul 2026 | Tauranga Pilates studios | 18K | 95.5% | 1 |
| Aug 2026 | Tauranga Pilates studios | 18.2K | 96.4% | 1 |
| Sep 2026 | Tauranga Pilates studios | — | — | — |
| Oct 2025 | Wellington Pilates studios | 21.2K | 96.2% | 1 |
| Nov 2025 | Wellington Pilates studios | 20.9K | 96.4% | 1 |
| Dec 2025 | Wellington Pilates studios | 18.2K | 96.5% | 1 |
| Jan 2026 | Wellington Pilates studios | 22.5K | 96.1% | 1 |
| Feb 2026 | Wellington Pilates studios | 20.7K | 96.9% | 1 |
| Mar 2026 | Wellington Pilates studios | 21K | 95.8% | 1 |
| Apr 2026 | Wellington Pilates studios | 20.9K | 93.9% | 1 |
| May 2026 | Wellington Pilates studios | 20.1K | 91.5% | 1 |
| Jun 2026 | Wellington Pilates studios | 19.1K | 91.4% | 1 |
| Jul 2026 | Wellington Pilates studios | 18K | 92% | 1 |
| Aug 2026 | Wellington Pilates studios | 18.2K | 91.1% | 1 |
| Sep 2026 | Wellington Pilates studios | — | — | — |

## How is Reform Fitness measured?

Brandwave collects information about searches that people make online using Reform Fitness’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “reform albany”
- “reform ashburton”
- “reform auckland”
- “reform birkenhead”
- “reform cambridge”
- “reform christchurch”
- “reform commercial bay”
- “reform dunedin”
- “reform ferrymead”
- “reform fitness”
- “reform fitness albany”
- “reform fitness auckland”
- “reform fitness birkenhead”
- “reform fitness cambridge”
- “reform fitness christchurch”
- “reform fitness commercial bay”
- “reform fitness dunedin”
- “reform fitness hamilton”
- “reform fitness hobsonville”
- “reform fitness karaka”
- “reform fitness mt maunganui”
- “reform fitness mt wellington”
- “reform fitness new plymouth”
- “reform fitness newmarket”
- “reform fitness nz”
- “reform fitness onehunga”
- “reform fitness ormiston”
- “reform fitness papamoa”
- “reform fitness parnell”
- “reform fitness petone”
- “reform fitness pilates”
- “reform fitness prebbleton”
- “reform fitness prices”
- “reform fitness queenstown”
- “reform fitness rototuna”
- “reform fitness silverdale”
- “reform fitness takapuna”
- “reform fitness victoria park”
- “reform fitness wanaka”
- “reform fitness wellington”
- “reform hamilton”
- “reform hobsonville”
- “reform karaka”
- “reform mt maunganui”
- “reform mt wellington”
- “reform new plymouth”
- “reform newmarket”
- “reform onehunga”
- “reform ormiston”
- “reform papamoa”
- “reform parnell”
- “reform petone”
- “reform pilates”
- “reform pilates cambridge”
- “reform pilates prices”
- “reform prebbleton”
- “reform queenstown”
- “reform rolleston”
- “reform rotorua”
- “reform rototuna”
- “reform silverdale”
- “reform takapuna”
- “reform taupo”
- “reform victoria park”
- “reform wanaka”
- “reform wellington”
- “reformfitness”

## Which auckland pilates studios compete with Reform Fitness?

- [SO Fitness](/demand/nz/brands/so-fitness): Head-to-head: /demand/nz/compare/reform-fitness-vs-so-fitness
- [Aligne Studio](/demand/nz/brands/aligne-studio): Head-to-head: /demand/nz/compare/aligne-studio-vs-reform-fitness
- [KX Pilates](/demand/nz/brands/kx-pilates): Head-to-head: /demand/nz/compare/kx-pilates-vs-reform-fitness
- [Always Pilates](/demand/nz/brands/always-pilates): Head-to-head: /demand/nz/compare/always-pilates-vs-reform-fitness
- [Studio Pilates International](/demand/nz/brands/studio-pilates-international): Head-to-head: /demand/nz/compare/reform-fitness-vs-studio-pilates-international
- [Peak Pilates & Physiotherapy](/demand/nz/brands/peak-pilates-and-physiotherapy)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Reform Fitness: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/reform-fitness

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/reform-fitness. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.