--- title: "Reef: search popularity in New Zealand" description: "Reef is a sandal brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/reef-sandals" publisher: "Brandwave" --- # Reef: search popularity in New Zealand Reef is a sandal brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Reef - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among sandal and jandal brands**: 0.9% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Sandal and jandal brands | 8 | 0.9% | 910 | | Flip flop brands | 4 | 1.1% | 910 | - [Sandal and jandal brands](/demand/nz/categories/nz-sandal-and-jandal-brands) - [Flip flop brands](/demand/nz/categories/nz-flip-flop-brands) ## Top sandal and jandal brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Reef was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Reef is the fourth most recommended of the eight. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Teva | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Birkenstock | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Havaianas | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Reef | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Archies | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Ecco | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Crocs | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | KEEN | 8th | 2 of 3 | 0 of 2 | 2 of 5 | ## Every AI answer about sandal and jandal brands - Asked ChatGPT "Which sandal brand should I buy in New Zealand?": 1. Birkenstock, 2. Teva, 3. Ecco, 4. Crocs - Asked ChatGPT "What are the best sandal and jandal brands in New Zealand?": 1. Havaianas, 2. Reef, 3. Teva, 4. Birkenstock, 5. Crocs, 6. KEEN - Asked ChatGPT "What's the best sandal brand in New Zealand for summer wear?": 1. Teva, 2. Birkenstock, 3. Havaianas, 4. Ecco, 5. KEEN - Searched Google, AI Overview "best jandals nz": 1. Archies, 2. Havaianas, 3. Reef - Searched Google, AI Overview "summer sandals nz": 1. Teva Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How has branded search demand for Reef changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Reef in New Zealand fell from 980 to 910. - Across the 12 months ending September 2026, Reef’s share of searches among sandal and jandal brands in New Zealand held steady, from 1% to 0.9%. - Across the 12 months ending September 2026, Reef’s share of searches among flip flop brands in New Zealand held steady at 1.1%. ## How did search popularity change for New Zealand sandal and jandal brands in September 2026? - In September 2026, Archies gained share of searches among sandal and jandal brands in New Zealand, from 3.8% to 5.7%. - In September 2026, Birkenstock lost share of searches among sandal and jandal brands in New Zealand, from 46.6% to 45.2%. - In September 2026, Crocs lost share of searches among sandal and jandal brands in New Zealand, from 38.1% to 37.6%. - Havaianas’ share of searches among sandal and jandal brands in New Zealand has gained ground for 3 months in a row, from 4.7% to 5.8% in September 2026. - In September 2026, Ecco rose from 6th to 5th among sandal and jandal brands in New Zealand. - In September 2026, KEEN fell from 5th to 6th among sandal and jandal brands in New Zealand. ## How did search popularity change for New Zealand flip flop brands in September 2026? - In September 2026, Crocs gained share of searches among flip flop brands in New Zealand, from 39.8% to 40.4%. - In September 2026, Birkenstock lost share of searches among flip flop brands in New Zealand, from 53.5% to 52.7%. - Estimated monthly branded searches for Archies in New Zealand rose 120% over 12 measured months, from 50 to 110 in September 2026. - Estimated monthly branded searches for Havaianas in New Zealand rose 21.3% over 12 measured months, from 4K to 4.9K in September 2026. - Estimated monthly branded searches for Teva in New Zealand fell 40% over 12 measured months, from 50 to 30 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Sandal and jandal brands | 980 | 1% | 8 | | Nov 2025 | Sandal and jandal brands | 2.4K | 1.2% | 7 | | Dec 2025 | Sandal and jandal brands | 2.6K | 1.3% | 6 | | Jan 2026 | Sandal and jandal brands | 1.4K | 1.3% | 7 | | Feb 2026 | Sandal and jandal brands | 980 | 1.3% | 8 | | Mar 2026 | Sandal and jandal brands | 910 | 1.2% | 8 | | Apr 2026 | Sandal and jandal brands | 740 | 1% | 8 | | May 2026 | Sandal and jandal brands | 560 | 0.84% | 8 | | Jun 2026 | Sandal and jandal brands | 460 | 0.69% | 8 | | Jul 2026 | Sandal and jandal brands | 460 | 0.66% | 8 | | Aug 2026 | Sandal and jandal brands | 800 | 0.96% | 8 | | Sep 2026 | Sandal and jandal brands | 910 | 0.9% | 8 | | Oct 2025 | Flip flop brands | 980 | 1.1% | 4 | | Nov 2025 | Flip flop brands | 2.4K | 1.4% | 4 | | Dec 2025 | Flip flop brands | 2.6K | 1.5% | 4 | | Jan 2026 | Flip flop brands | 1.4K | 1.5% | 4 | | Feb 2026 | Flip flop brands | 980 | 1.4% | 4 | | Mar 2026 | Flip flop brands | 910 | 1.4% | 4 | | Apr 2026 | Flip flop brands | 740 | 1.2% | 4 | | May 2026 | Flip flop brands | 560 | 0.97% | 4 | | Jun 2026 | Flip flop brands | 460 | 0.79% | 4 | | Jul 2026 | Flip flop brands | 460 | 0.78% | 4 | | Aug 2026 | Flip flop brands | 800 | 1.1% | 4 | | Sep 2026 | Flip flop brands | 910 | 1.1% | 4 | ## How are Reef’s branded searches counted? Brandwave collects information about searches that people make online using Reef’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “reef jandals” - “reef sandals” ## Which sandal and jandal brands compete with Reef? - [Birkenstock](/demand/nz/brands/birkenstock) - [Crocs](/demand/nz/brands/crocs) - [Havaianas](/demand/nz/brands/havaianas): Head-to-head: /demand/nz/compare/havaianas-vs-reef-sandals - [Archies](/demand/nz/brands/archies): Head-to-head: /demand/nz/compare/archies-vs-reef-sandals - [Ecco](/demand/nz/brands/ecco-shoes): Head-to-head: /demand/nz/compare/ecco-shoes-vs-reef-sandals - [KEEN](/demand/nz/brands/keen-footwear): Head-to-head: /demand/nz/compare/keen-footwear-vs-reef-sandals - [Teva](/demand/nz/brands/teva): Head-to-head: /demand/nz/compare/reef-sandals-vs-teva ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Reef: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/reef-sandals This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/reef-sandals. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.