---
title: "RedBalloon: search popularity and Share of Search in New Zealand"
description: "RedBalloon sells gift experiences in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/redballoon"
publisher: "Brandwave"
---

# RedBalloon: search popularity and Share of Search in New Zealand

RedBalloon sells gift experiences in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: RedBalloon
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among gift experience companies**: 5.3%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Gift experience companies | 2 | 5.3% | 1.9K |

- [Gift experience companies](/demand/nz/categories/nz-gift-experience-companies)

## How has branded search demand for RedBalloon changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for RedBalloon in New Zealand fell from 2.8K to 1.9K.
- Across the 11 months ending August 2026, RedBalloon’s estimated Share of Search among gift experience companies in New Zealand decreased from 6.3% to 5.3%.
- Across the 11 months ending August 2026, RedBalloon’s estimated Share of Search among gift experience companies in New Zealand peaked at 8.7% in December 2025 and was lowest at 4.1% in April 2026.

## How did search popularity change for New Zealand gift experience companies in August 2026?

- In August 2026, RedBalloon gained estimated Share of Search among gift experience companies in New Zealand, from 4.7% to 5.3%.
- In August 2026, Bookme lost estimated Share of Search among gift experience companies in New Zealand, from 93.9% to 93.3%.
- Estimated monthly branded searches for Adrenalin in New Zealand rose 100% over 11 measured months, from 10 to 20 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Gift experience companies | 2.8K | 6.3% | 2 |
| Nov 2025 | Gift experience companies | 2.9K | 7.6% | 2 |
| Dec 2025 | Gift experience companies | 4.8K | 8.7% | 2 |
| Jan 2026 | Gift experience companies | 3.5K | 4.7% | 2 |
| Feb 2026 | Gift experience companies | 2.5K | 5.9% | 2 |
| Mar 2026 | Gift experience companies | 2.1K | 5% | 2 |
| Apr 2026 | Gift experience companies | 2K | 4.1% | 2 |
| May 2026 | Gift experience companies | 2.1K | 5% | 2 |
| Jun 2026 | Gift experience companies | 1.9K | 5.3% | 2 |
| Jul 2026 | Gift experience companies | 2K | 4.7% | 2 |
| Aug 2026 | Gift experience companies | 1.9K | 5.3% | 2 |
| Sep 2026 | Gift experience companies | — | — | — |

## How is RedBalloon measured?

Brandwave collects information about searches that people make online using RedBalloon’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “red balloon”
- “red balloon voucher”
- “redballoon”
- “redballoon au”
- “redballoon co nz”
- “redballoon experiences”
- “redballoon gift voucher”
- “redballoon near me”
- “redballoon nz”

## Which gift experience companies compete with RedBalloon?

- [Bookme](/demand/nz/brands/bookme): Head-to-head: /demand/nz/compare/bookme-vs-redballoon
- [Experience Oz](/demand/nz/brands/experience-oz): Head-to-head: /demand/nz/compare/experience-oz-vs-redballoon
- [Adrenalin](/demand/nz/brands/adrenalin): Head-to-head: /demand/nz/compare/adrenalin-vs-redballoon

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "RedBalloon: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/redballoon

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/redballoon. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.