--- title: "Red Wing: search popularity in New Zealand" description: "Red Wing is a work boot brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/red-wing" publisher: "Brandwave" --- # Red Wing: search popularity in New Zealand Red Wing is a work boot brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Red Wing - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among men's boot brands**: 1.2% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Men's boot brands | 6 | 1.2% | 480 | - [Men's boot brands](/demand/nz/categories/nz-boots-men-brands) ## Top men's boot brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Red Wing was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Red Wing is the fourth most recommended of the eight. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Blundstone | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Dr. Martens | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Timberland | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Red Wing | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Ariat | 5th | 1 of 3 | 2 of 2 | 3 of 5 | | Mongrel | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Merrell | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Caterpillar | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about men's boot brands - Asked ChatGPT "Which men's boot brand should I buy in New Zealand?": 1. Blundstone, 2. Red Wing, 3. Mongrel - Asked ChatGPT "What are the best men's boot brands in New Zealand?": 1. Blundstone, 2. Red Wing, 3. Dr. Martens, 4. Timberland, 5. Merrell, 6. Ariat, 7. Mongrel - Asked ChatGPT "What's the best men's boot brand in New Zealand for everyday wear?": 1. Blundstone, 2. Timberland, 3. Dr. Martens - Searched Google, AI Overview "men's boots nz": 1. Dr. Martens, 2. Timberland, 3. Ariat, 4. Blundstone - Searched Google, AI Overview "men's work boots": 1. Blundstone, 2. Ariat Not named in any answer: Caterpillar. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How has branded search demand for Red Wing changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Red Wing in New Zealand fell from 720 to 480. - Across the 12 months ending September 2026, Red Wing’s share of searches among men's boot brands in New Zealand decreased from 1.8% to 1.2%. ## How did search popularity change for New Zealand men's boot brands in September 2026? - In September 2026, Dr. Martens gained share of searches among men's boot brands in New Zealand, from 46.9% to 49.3%. - In September 2026, Merrell gained share of searches among men's boot brands in New Zealand, from 7.1% to 8.7%. - In September 2026, Timberland lost share of searches among men's boot brands in New Zealand, from 26.1% to 22.7%. - In September 2026, Blundstone lost share of searches among men's boot brands in New Zealand, from 13.3% to 12.6%. - Estimated monthly branded searches for Red Wing in New Zealand fell 33.3% over 12 measured months, from 720 to 480 in September 2026. - Estimated monthly branded searches for Ariat in New Zealand fell 20.8% over 12 measured months, from 2.4K to 1.9K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Men's boot brands | 720 | 1.8% | 6 | | Nov 2025 | Men's boot brands | 590 | 1.3% | 6 | | Dec 2025 | Men's boot brands | 480 | 1.1% | 6 | | Jan 2026 | Men's boot brands | 590 | 1.4% | 6 | | Feb 2026 | Men's boot brands | 480 | 1.3% | 6 | | Mar 2026 | Men's boot brands | 720 | 1.7% | 6 | | Apr 2026 | Men's boot brands | 590 | 1.3% | 6 | | May 2026 | Men's boot brands | 590 | 1.3% | 6 | | Jun 2026 | Men's boot brands | 480 | 1.1% | 6 | | Jul 2026 | Men's boot brands | 590 | 1.4% | 6 | | Aug 2026 | Men's boot brands | 590 | 1.4% | 6 | | Sep 2026 | Men's boot brands | 480 | 1.2% | 6 | ## How are Red Wing’s branded searches counted? Brandwave collects information about searches that people make online using Red Wing’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “red wing boots” ## Which men's boot brands compete with Red Wing? - [Dr. Martens](/demand/nz/brands/dr-martens) - [Timberland](/demand/nz/brands/timberland) - [Blundstone](/demand/nz/brands/blundstone): Head-to-head: /demand/nz/compare/blundstone-vs-red-wing - [Merrell](/demand/nz/brands/merrell): Head-to-head: /demand/nz/compare/merrell-vs-red-wing - [Ariat](/demand/nz/brands/ariat): Head-to-head: /demand/nz/compare/ariat-vs-red-wing - [Mongrel](/demand/nz/brands/mongrel): Head-to-head: /demand/nz/compare/mongrel-vs-red-wing - [Caterpillar](/demand/nz/brands/caterpillar): Head-to-head: /demand/nz/compare/caterpillar-vs-red-wing ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Red Wing: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/red-wing This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/red-wing. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.