---
title: "Red Bull: search popularity and Share of Search in New Zealand"
description: "Red Bull is an energy drink brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/red-bull"
publisher: "Brandwave"
---

# Red Bull: search popularity and Share of Search in New Zealand

Red Bull is an energy drink brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Red Bull
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among energy drink brands**: 35.4%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Energy drink brands | 1 | 35.4% | 11.7K |

- [Energy drink brands](/demand/nz/categories/nz-energy-drink-brands)

## How has branded search demand for Red Bull changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Red Bull in New Zealand rose from 11.1K to 11.7K.
- Across the 11 months ending August 2026, Red Bull’s estimated Share of Search among energy drink brands in New Zealand decreased from 39% to 35.4%.
- Across the 11 months ending August 2026, Red Bull’s estimated Share of Search among energy drink brands in New Zealand peaked at 42.1% in December 2025 and was lowest at 32.2% in July 2026.

## How did search popularity change for New Zealand energy drink brands in August 2026?

- In August 2026, Red Bull gained estimated Share of Search among energy drink brands in New Zealand, from 32.2% to 35.4%.
- In August 2026, Monster Energy gained estimated Share of Search among energy drink brands in New Zealand, from 31.6% to 33.4%.
- In August 2026, Prime lost estimated Share of Search among energy drink brands in New Zealand, from 7.8% to 2.8%.
- V Energy’s estimated Share of Search among energy drink brands in New Zealand has gained ground for 3 months in a row, from 21.4% to 23.2% in August 2026.
- Mother’s estimated Share of Search among energy drink brands in New Zealand has lost ground for 3 months in a row, from 4% to 3.5% in August 2026.
- Estimated monthly branded searches for C4 Energy in New Zealand rose 22.9% over 11 measured months, from 480 to 590 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Energy drink brands | 11.1K | 39% | 1 |
| Nov 2025 | Energy drink brands | 11.5K | 38.6% | 1 |
| Dec 2025 | Energy drink brands | 10.7K | 42.1% | 1 |
| Jan 2026 | Energy drink brands | 8.9K | 35.6% | 1 |
| Feb 2026 | Energy drink brands | 9.5K | 36.4% | 1 |
| Mar 2026 | Energy drink brands | 11.9K | 38% | 1 |
| Apr 2026 | Energy drink brands | 9.6K | 37.3% | 1 |
| May 2026 | Energy drink brands | 10.8K | 36.8% | 1 |
| Jun 2026 | Energy drink brands | 11.1K | 38.9% | 1 |
| Jul 2026 | Energy drink brands | 9.2K | 32.2% | 1 |
| Aug 2026 | Energy drink brands | 11.7K | 35.4% | 1 |
| Sep 2026 | Energy drink brands | — | — | — |

## How is Red Bull measured?

Brandwave collects information about searches that people make online using Red Bull’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “hoodie red bull”
- “lego red bull”
- “peach red bull”
- “red bull 250”
- “red bull 473ml”
- “red bull ampol racing”
- “red bull can”
- “red bull drink”
- “red bull f1”
- “red bull merchandising”
- “red bull near me”
- “red bull online”
- “red bull red bull”
- “red bull sugarfree”
- “red bull zero”
- “redbull”
- “redbull com”
- “redbull energy”
- “redbull f1”
- “redbull nz”
- “redbull racing”
- “watermelon red bull”

## Which energy drink brands compete with Red Bull?

- [Monster Energy](/demand/nz/brands/monster-energy): Head-to-head: /demand/nz/compare/monster-energy-vs-red-bull
- [V Energy](/demand/nz/brands/v-energy): Head-to-head: /demand/nz/compare/red-bull-vs-v-energy
- [Mother](/demand/nz/brands/mother): Head-to-head: /demand/nz/compare/mother-vs-red-bull
- [Prime](/demand/nz/brands/prime): Head-to-head: /demand/nz/compare/prime-vs-red-bull
- [C4 Energy](/demand/nz/brands/c4-energy): Head-to-head: /demand/nz/compare/c4-energy-vs-red-bull

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Red Bull: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/red-bull

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/red-bull. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.