--- title: "Red Badge: search popularity in New Zealand" description: "Red Badge provides security services in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/red-badge" publisher: "Brandwave" --- # Red Badge: search popularity in New Zealand Red Badge provides security services in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Red Badge - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among security companies**: 20% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Security companies | 4 | 20% | 1.3K | - [Security companies](/demand/nz/categories/nz-security-companies) ## Top security companies in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Red Badge was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Red Badge is the third most recommended of the six. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | First Security | 1st | 2 of 3 | 1 of 1 | 3 of 4 | | Armourguard | 2nd | 1 of 3 | 1 of 1 | 2 of 4 | | Red Badge | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | Allied Security | 4th | 1 of 3 | 1 of 1 | 2 of 4 | | ADT | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | Chubb Security | Not ranked | 1 of 3 | 0 of 1 | 1 of 4 | ## Every AI answer about security companies - Asked ChatGPT "Which security company should I hire in New Zealand?": 1. First Security, 2. Red Badge, 3. Allied Security - Asked ChatGPT "What are the best security companies in New Zealand?": 1. First Security, 2. Armourguard, 3. Red Badge, 4. ADT - Asked ChatGPT "What's the best security company in New Zealand for alarm monitoring?": 1. ADT, 2. Chubb Security - Searched Google, AI Overview "security guards nz": 1. Armourguard, 2. Allied Security, 3. First Security Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Red Badge changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Red Badge in New Zealand held steady at 1.3K. - Across the 12 months ending September 2026, Red Badge’s share of searches among security companies in New Zealand increased from 18.1% to 20%. - Across the 12 months ending September 2026, Red Badge’s share of searches among security companies in New Zealand peaked at 22.3% in November 2025 and was lowest at 15.8% in June 2026. ## How did search popularity change for New Zealand security companies in September 2026? - In September 2026, Chubb Security gained share of searches among security companies in New Zealand, from 4.9% to 6%. - In September 2026, ADT lost share of searches among security companies in New Zealand, from 9.4% to 7.7%. - Red Badge’s share of searches among security companies in New Zealand has gained ground for 3 months in a row, from 15.8% to 20% in September 2026. - Allied Security’s share of searches among security companies in New Zealand has gained ground for 3 months in a row, from 20.6% to 24.6% in September 2026. - Estimated monthly branded searches for Armourguard in New Zealand fell 24.1% over 12 measured months, from 1.9K to 1.4K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Security companies | 1.3K | 18.1% | 4 | | Nov 2025 | Security companies | 1.6K | 22.3% | 3 | | Dec 2025 | Security companies | 1K | 16.8% | 4 | | Jan 2026 | Security companies | 1.3K | 19.4% | 3 | | Feb 2026 | Security companies | 1.3K | 20.2% | 2 | | Mar 2026 | Security companies | 1.6K | 20.9% | 2 | | Apr 2026 | Security companies | 1.3K | 19.5% | 4 | | May 2026 | Security companies | 1.3K | 19% | 4 | | Jun 2026 | Security companies | 1K | 15.8% | 4 | | Jul 2026 | Security companies | 1K | 17.3% | 4 | | Aug 2026 | Security companies | 1.3K | 19.8% | 4 | | Sep 2026 | Security companies | 1.3K | 20% | 4 | ## How are Red Badge’s branded searches counted? Brandwave collects information about searches that people make online using Red Badge’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “red badge” ## Which security companies compete with Red Badge? - [Allied Security](/demand/nz/brands/allied-security): Head-to-head: /demand/nz/compare/allied-security-vs-red-badge - [Armourguard](/demand/nz/brands/armourguard): Head-to-head: /demand/nz/compare/armourguard-vs-red-badge - [First Security](/demand/nz/brands/first-security): Head-to-head: /demand/nz/compare/first-security-vs-red-badge - [ADT](/demand/nz/brands/adt): Head-to-head: /demand/nz/compare/adt-vs-red-badge - [Chubb Security](/demand/nz/brands/chubb-security): Head-to-head: /demand/nz/compare/chubb-security-vs-red-badge ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Red Badge: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/red-badge This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/red-badge. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.