--- title: "Real Techniques: search popularity in New Zealand" description: "Real Techniques makes makeup brushes. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/real-techniques" publisher: "Brandwave" --- # Real Techniques: search popularity in New Zealand Real Techniques makes makeup brushes. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Real Techniques - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among concealer brush brands**: 6.4% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Concealer brush brands | 4 | 6.4% | 600 | | Makeup brush brands | 4 | 8.4% | 600 | - [Concealer brush brands](/demand/nz/categories/nz-concealer-brush-brands) - [Makeup brush brands](/demand/nz/categories/nz-makeup-brush-brands) ## Top concealer brush brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Real Techniques was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Real Techniques is the most recommended of the four. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Real Techniques | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Rare Beauty | 2nd | 0 of 3 | 2 of 2 | 2 of 5 | | Hourglass | 3rd | 0 of 3 | 1 of 2 | 1 of 5 | | MAC | 4th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about concealer brush brands - Asked ChatGPT "Which concealer brush brand should I buy in New Zealand?": 1. Real Techniques - Asked ChatGPT "What are the best concealer brush brands in New Zealand?": 1. Real Techniques, 2. MAC - Asked ChatGPT "What's the best concealer brush brand in New Zealand for precise makeup application?": 1. Real Techniques - Searched Google, AI Overview "brush for concealer": 1. Rare Beauty - Searched Google, AI Overview "makeup brush nz": 1. Rare Beauty, 2. Hourglass, 3. Real Techniques Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Real Techniques changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Real Techniques in New Zealand rose from 470 to 600. - Across the 12 months ending September 2026, Real Techniques’ share of searches among concealer brush brands in New Zealand increased from 4.6% to 6.4%. - Across the 12 months ending September 2026, Real Techniques’ share of searches among concealer brush brands in New Zealand peaked at 7.3% in August 2026 and was lowest at 4.4% in November 2025. - Across the 12 months ending September 2026, Real Techniques’ share of searches among makeup brush brands in New Zealand increased from 7.2% to 8.4%. - Across the 12 months ending September 2026, Real Techniques’ share of searches among makeup brush brands in New Zealand peaked at 10.3% in August 2026 and was lowest at 6.5% in November 2025. ## How did search popularity change for New Zealand concealer brush brands in September 2026? - In September 2026, MAC gained share of searches among concealer brush brands in New Zealand, from 48.4% to 52.1%. - In September 2026, Rare Beauty lost share of searches among concealer brush brands in New Zealand, from 30.4% to 28.5%. - In September 2026, Real Techniques lost share of searches among concealer brush brands in New Zealand, from 7.3% to 6.4%. - In September 2026, Hourglass lost share of searches among concealer brush brands in New Zealand, from 13.9% to 13.1%. ## How did search popularity change for New Zealand makeup brush brands in September 2026? - In September 2026, Beautyblender overtook Real Techniques to rank 3rd among makeup brush brands in New Zealand, with 10.1% of the searches. - In September 2026, Real Techniques lost share of searches among makeup brush brands in New Zealand, from 10.3% to 8.4%. - Estimated monthly branded searches for Morphe in New Zealand rose 31.4% over 12 measured months, from 700 to 920 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Concealer brush brands | 470 | 4.6% | 4 | | Nov 2025 | Concealer brush brands | 530 | 4.4% | 4 | | Dec 2025 | Concealer brush brands | 580 | 5.5% | 4 | | Jan 2026 | Concealer brush brands | 530 | 6.4% | 4 | | Feb 2026 | Concealer brush brands | 350 | 4.5% | 4 | | Mar 2026 | Concealer brush brands | 400 | 5% | 4 | | Apr 2026 | Concealer brush brands | 380 | 4.6% | 4 | | May 2026 | Concealer brush brands | 430 | 4.9% | 4 | | Jun 2026 | Concealer brush brands | 490 | 6% | 4 | | Jul 2026 | Concealer brush brands | 560 | 5.8% | 4 | | Aug 2026 | Concealer brush brands | 690 | 7.3% | 4 | | Sep 2026 | Concealer brush brands | 600 | 6.4% | 4 | | Oct 2025 | Makeup brush brands | 470 | 7.2% | 4 | | Nov 2025 | Makeup brush brands | 530 | 6.5% | 4 | | Dec 2025 | Makeup brush brands | 580 | 7.9% | 4 | | Jan 2026 | Makeup brush brands | 530 | 9.4% | 4 | | Feb 2026 | Makeup brush brands | 350 | 6.9% | 4 | | Mar 2026 | Makeup brush brands | 400 | 7% | 4 | | Apr 2026 | Makeup brush brands | 380 | 6.7% | 4 | | May 2026 | Makeup brush brands | 430 | 7% | 4 | | Jun 2026 | Makeup brush brands | 490 | 8.2% | 3 | | Jul 2026 | Makeup brush brands | 560 | 8% | 4 | | Aug 2026 | Makeup brush brands | 690 | 10.3% | 3 | | Sep 2026 | Makeup brush brands | 600 | 8.4% | 4 | ## How are Real Techniques’ branded searches counted? Brandwave collects information about searches that people make online using Real Techniques’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “real techniques” - “real techniques brushes” ## Which concealer brush brands compete with Real Techniques? - [MAC](/demand/nz/brands/mac-cosmetics): Head-to-head: /demand/nz/compare/mac-cosmetics-vs-real-techniques - [Rare Beauty](/demand/nz/brands/rare-beauty): Head-to-head: /demand/nz/compare/rare-beauty-vs-real-techniques - [Hourglass](/demand/nz/brands/hourglass): Head-to-head: /demand/nz/compare/hourglass-vs-real-techniques ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Real Techniques: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/real-techniques This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/real-techniques. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.