--- title: "Reading Eggs: search popularity and Share of Search in New Zealand" description: "Reading Eggs is an online learning platform used by New Zealand schools and families. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/reading-eggs" publisher: "Brandwave" --- # Reading Eggs: search popularity and Share of Search in New Zealand Reading Eggs is an online learning platform used by New Zealand schools and families. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Reading Eggs - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among kids reading apps**: 61.2% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Kids reading apps | 1 | 61.2% | 34.1K | | School learning platforms | 3 | 11.5% | 34.1K | - [Kids reading apps](/demand/nz/categories/nz-kids-reading-apps) - [School learning platforms](/demand/nz/categories/nz-school-learning-platforms) ## How has branded search demand for Reading Eggs changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Reading Eggs in New Zealand rose from 27.9K to 34.1K. - Across the 11 months ending August 2026, Reading Eggs’ estimated Share of Search among kids reading apps in New Zealand peaked at 85.2% in January 2026 and was lowest at 56.3% in May 2026. - Across the 11 months ending August 2026, Reading Eggs’ estimated Share of Search among school learning platforms in New Zealand peaked at 29.9% in January 2026 and was lowest at 11.4% in June 2026. - Across the 11 months ending August 2026, Reading Eggs rose from 4th to 3rd among school learning platforms in New Zealand. ## How did search popularity change for New Zealand kids reading apps in August 2026? - In August 2026, Epic gained estimated Share of Search among kids reading apps in New Zealand, from 32.6% to 36.8%. - In August 2026, Reading Eggs lost estimated Share of Search among kids reading apps in New Zealand, from 65.4% to 61.2%. - Estimated monthly branded searches for Raz-Kids in New Zealand rose 38.9% over 11 measured months, from 720 to 1K in August 2026. - Estimated monthly branded searches for Wushka in New Zealand rose 23.1% over 11 measured months, from 130 to 160 in August 2026. ## How did search popularity change for New Zealand school learning platforms in August 2026? - In August 2026, Maths Buddy overtook Prodigy to rank 4th among school learning platforms in New Zealand, at 11.3%. - In August 2026, Education Perfect gained estimated Share of Search among school learning platforms in New Zealand, from 35.6% to 37.5%. - In August 2026, Mathletics gained estimated Share of Search among school learning platforms in New Zealand, from 29.3% to 31%. - In August 2026, Prodigy lost estimated Share of Search among school learning platforms in New Zealand, from 11.2% to 8.8%. - In August 2026, Reading Eggs lost estimated Share of Search among school learning platforms in New Zealand, from 13.3% to 11.5%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Kids reading apps | 27.9K | 61.6% | 1 | | Nov 2025 | Kids reading apps | 33.9K | 57.5% | 1 | | Dec 2025 | Kids reading apps | 12.7K | 61.9% | 1 | | Jan 2026 | Kids reading apps | 7.5K | 85.2% | 1 | | Feb 2026 | Kids reading apps | 34.3K | 59.9% | 1 | | Mar 2026 | Kids reading apps | 50.8K | 60.4% | 1 | | Apr 2026 | Kids reading apps | 22.9K | 65.2% | 1 | | May 2026 | Kids reading apps | 33.9K | 56.3% | 1 | | Jun 2026 | Kids reading apps | 34K | 56.4% | 1 | | Jul 2026 | Kids reading apps | 23K | 65.4% | 1 | | Aug 2026 | Kids reading apps | 34.1K | 61.2% | 1 | | Sep 2026 | Kids reading apps | — | — | — | | Oct 2025 | School learning platforms | 27.9K | 11.8% | 4 | | Nov 2025 | School learning platforms | 33.9K | 14.4% | 3 | | Dec 2025 | School learning platforms | 12.7K | 20.4% | 3 | | Jan 2026 | School learning platforms | 7.5K | 29.9% | 1 | | Feb 2026 | School learning platforms | 34.3K | 12.6% | 3 | | Mar 2026 | School learning platforms | 50.8K | 12.3% | 3 | | Apr 2026 | School learning platforms | 22.9K | 15.3% | 3 | | May 2026 | School learning platforms | 33.9K | 12.1% | 4 | | Jun 2026 | School learning platforms | 34K | 11.4% | 5 | | Jul 2026 | School learning platforms | 23K | 13.3% | 3 | | Aug 2026 | School learning platforms | 34.1K | 11.5% | 3 | | Sep 2026 | School learning platforms | — | — | — | ## How is Reading Eggs measured? Brandwave collects information about searches that people make online using Reading Eggs’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “abc reading eggs learn to read” - “reading eggs app” - “reading eggs cost” - “reading eggs games” - “reading eggs learning” - “reading eggs maths” - “reading eggs mathseeds” - “reading eggs near me” - “reading eggs nz” - “reading eggs online” - “reading eggs reading app” - “readingeggs” - “readingeggs co nz” - “readingeggs free” - “readingeggs maths” - “readingeggs nz” ## Which kids reading apps compete with Reading Eggs? - [Epic](/demand/nz/brands/epic): Head-to-head: /demand/nz/compare/epic-vs-reading-eggs - [Raz-Kids](/demand/nz/brands/raz-kids): Head-to-head: /demand/nz/compare/raz-kids-vs-reading-eggs - [Wushka](/demand/nz/brands/wushka): Head-to-head: /demand/nz/compare/reading-eggs-vs-wushka ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Reading Eggs: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/reading-eggs This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/reading-eggs. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.