---
title: "Reading Cinemas: search popularity and Share of Search in New Zealand"
description: "Reading Cinemas runs cinemas in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/reading-cinemas"
publisher: "Brandwave"
---

# Reading Cinemas: search popularity and Share of Search in New Zealand

Reading Cinemas runs cinemas in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Reading Cinemas
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among cinemas**: 14.3%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Cinemas | 4 | 14.3% | 106K |

- [Cinemas](/demand/nz/categories/nz-cinema-chains)

## How has branded search demand for Reading Cinemas changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Reading Cinemas in New Zealand rose from 64.1K to 106K.
- Across the 11 months ending August 2026, Reading Cinemas’ estimated Share of Search among cinemas in New Zealand increased from 12.9% to 14.3%.
- Across the 11 months ending August 2026, Reading Cinemas’ estimated Share of Search among cinemas in New Zealand peaked at 15.1% in May 2026 and was lowest at 11.9% in March 2026.

## How did search popularity change for New Zealand cinemas in August 2026?

- In August 2026, Hoyts lost estimated Share of Search among cinemas in New Zealand, from 37.3% to 36.8%.
- Event Cinemas’ estimated Share of Search among cinemas in New Zealand has gained ground for 3 months in a row, from 24.1% to 27.1% in August 2026.
- Silky Otter’s estimated Share of Search among cinemas in New Zealand has lost ground for 3 months in a row, from 17.4% to 14.8% in August 2026.
- Estimated monthly branded searches for The Embassy Theatre in New Zealand rose 94.1% over 11 measured months, from 170 to 330 in August 2026.
- Estimated monthly branded searches for Reading Cinemas in New Zealand rose 65.9% over 11 measured months, from 64.1K to 106K in August 2026.
- Estimated monthly branded searches for Academy Cinemas in New Zealand rose 49% over 11 measured months, from 12.8K to 19.1K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Cinemas | 64.1K | 12.9% | 4 |
| Nov 2025 | Cinemas | 64K | 12.9% | 4 |
| Dec 2025 | Cinemas | 98.4K | 13.1% | 4 |
| Jan 2026 | Cinemas | 97.1K | 13.5% | 4 |
| Feb 2026 | Cinemas | 65.1K | 13.6% | 4 |
| Mar 2026 | Cinemas | 65.6K | 11.9% | 4 |
| Apr 2026 | Cinemas | 96.3K | 13.4% | 4 |
| May 2026 | Cinemas | 117K | 15.1% | 4 |
| Jun 2026 | Cinemas | 95.7K | 13.4% | 4 |
| Jul 2026 | Cinemas | 127K | 14.6% | 4 |
| Aug 2026 | Cinemas | 106K | 14.3% | 4 |
| Sep 2026 | Cinemas | — | — | — |

## How is Reading Cinemas measured?

Brandwave collects information about searches that people make online using Reading Cinemas’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “movie times at reading cinemas”
- “prices reading cinemas”
- “reading cinemas”
- “reading cinemas cost of tickets”
- “reading cinemas courtenay”
- “reading cinemas lynnmall”
- “reading cinemas movies”
- “reading cinemas near me”
- “reading cinemas new lynn movie times”
- “reading cinemas new lynn now showing”
- “reading cinemas nz”
- “reading cinemas session times”
- “reading cinemas the palms”
- “reading cinemas tickets”
- “readingcinemas”
- “readingcinemas co nz”
- “readingcinemas nz”
- “www reading cinemas”

## Which cinemas compete with Reading Cinemas?

- [Hoyts](/demand/nz/brands/hoyts): Head-to-head: /demand/nz/compare/hoyts-vs-reading-cinemas
- [Event Cinemas](/demand/nz/brands/event-cinemas): Head-to-head: /demand/nz/compare/event-cinemas-vs-reading-cinemas
- [Silky Otter](/demand/nz/brands/silky-otter): Head-to-head: /demand/nz/compare/reading-cinemas-vs-silky-otter
- [Lido Cinema](/demand/nz/brands/lido-cinema): Head-to-head: /demand/nz/compare/lido-cinema-vs-reading-cinemas
- [Academy Cinemas](/demand/nz/brands/academy-cinemas): Head-to-head: /demand/nz/compare/academy-cinemas-vs-reading-cinemas
- [Lighthouse Cinema](/demand/nz/brands/lighthouse-cinema)
- [The Embassy Theatre](/demand/nz/brands/the-embassy-theatre)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Reading Cinemas: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/reading-cinemas

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/reading-cinemas. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.