--- title: "Razer: search popularity and Share of Search in New Zealand" description: "Razer offers computer mice for gaming. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/razer" publisher: "Brandwave" --- # Razer: search popularity and Share of Search in New Zealand Razer offers computer mice for gaming. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Razer - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among gaming peripheral brands**: 19.8% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Gaming peripheral brands | 2 | 19.8% | 8K | | Laptop brands | 6 | 5.4% | 8K | - [Gaming peripheral brands](/demand/nz/categories/nz-gaming-peripheral-brands) - [Laptop brands](/demand/nz/categories/nz-laptop-brands) ## How has branded search demand for Razer changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Razer in New Zealand rose from 7.5K to 8K. - Across the 11 months ending August 2026, Razer’s estimated Share of Search among gaming peripheral brands in New Zealand increased from 18.3% to 19.8%. - Across the 11 months ending August 2026, Razer’s estimated Share of Search among gaming peripheral brands in New Zealand peaked at 19.8% in August 2026 and was lowest at 17.7% in June 2026. - Across the 11 months ending August 2026, Razer’s estimated Share of Search among laptop brands in New Zealand peaked at 7% in December 2025 and was lowest at 3.8% in March 2026. ## How did search popularity change for New Zealand gaming peripheral brands in August 2026? - In August 2026, Razer gained estimated Share of Search among gaming peripheral brands in New Zealand, from 17.8% to 19.8%. - In August 2026, SteelSeries lost estimated Share of Search among gaming peripheral brands in New Zealand, from 11.1% to 10.1%. - In August 2026, HyperX lost estimated Share of Search among gaming peripheral brands in New Zealand, from 10.5% to 10%. - Logitech’s estimated Share of Search among gaming peripheral brands in New Zealand has lost ground for 3 months in a row, from 49.3% to 45.1% in August 2026. - Estimated monthly branded searches for Turtle Beach in New Zealand rose 16.9% over 11 measured months, from 2.8K to 3.3K in August 2026. ## How did search popularity change for New Zealand laptop brands in August 2026? - In August 2026, Lenovo lost estimated Share of Search among laptop brands in New Zealand, from 14.4% to 13.9%. - In August 2026, Acer rose from 8th to 7th among laptop brands in New Zealand. - In August 2026, Dell fell from 7th to 8th among laptop brands in New Zealand. - Estimated monthly branded searches for MacBook in New Zealand rose 25.2% over 11 measured months, from 54.6K to 68.4K in August 2026. - Estimated monthly branded searches for ASUS in New Zealand rose 10.3% over 11 measured months, from 10.7K to 11.8K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Gaming peripheral brands | 7.5K | 18.3% | 2 | | Nov 2025 | Gaming peripheral brands | 8.3K | 18.7% | 2 | | Dec 2025 | Gaming peripheral brands | 8.9K | 18% | 2 | | Jan 2026 | Gaming peripheral brands | 8.6K | 18.3% | 2 | | Feb 2026 | Gaming peripheral brands | 6.6K | 18.9% | 2 | | Mar 2026 | Gaming peripheral brands | 7K | 19% | 2 | | Apr 2026 | Gaming peripheral brands | 7.3K | 18.8% | 2 | | May 2026 | Gaming peripheral brands | 7.2K | 17.7% | 2 | | Jun 2026 | Gaming peripheral brands | 7.4K | 17.7% | 2 | | Jul 2026 | Gaming peripheral brands | 7K | 17.8% | 2 | | Aug 2026 | Gaming peripheral brands | 8K | 19.8% | 2 | | Sep 2026 | Gaming peripheral brands | — | — | — | | Oct 2025 | Laptop brands | 7.5K | 5.7% | 6 | | Nov 2025 | Laptop brands | 8.3K | 5.7% | 6 | | Dec 2025 | Laptop brands | 8.9K | 7% | 6 | | Jan 2026 | Laptop brands | 8.6K | 5.8% | 6 | | Feb 2026 | Laptop brands | 6.6K | 4.6% | 6 | | Mar 2026 | Laptop brands | 7K | 3.8% | 6 | | Apr 2026 | Laptop brands | 7.3K | 5.9% | 6 | | May 2026 | Laptop brands | 7.2K | 5.2% | 6 | | Jun 2026 | Laptop brands | 7.4K | 5% | 6 | | Jul 2026 | Laptop brands | 7K | 5% | 6 | | Aug 2026 | Laptop brands | 8K | 5.4% | 6 | | Sep 2026 | Laptop brands | — | — | — | ## How is Razer measured? Brandwave collects information about searches that people make online using Razer’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “deathadder razer” - “razer” - “razer basilisk” - “razer basilisk v3” - “razer basilisk v3 pro” - “razer blackshark v2” - “razer blackshark v2 x” - “razer blade 14” - “razer com” - “razer deathadder v3” - “razer deathadder v3 pro” - “razer gaming” - “razer gaming chair” - “razer gaming mice” - “razer gold” - “razer headset” - “razer keyboard” - “razer laptop” - “razer mice” - “razer microphone” - “razer naga” - “razer near me” - “razer notebook” - “razer nz” - “razer online” - “razer viper” - “razer viper ultimate” - “razer viper v3” ## Which gaming peripheral brands compete with Razer? - [Logitech](/demand/nz/brands/logitech): Head-to-head: /demand/nz/compare/logitech-vs-razer - [SteelSeries](/demand/nz/brands/steelseries): Head-to-head: /demand/nz/compare/razer-vs-steelseries - [HyperX](/demand/nz/brands/hyperx): Head-to-head: /demand/nz/compare/hyperx-vs-razer - [Turtle Beach](/demand/nz/brands/turtle-beach): Head-to-head: /demand/nz/compare/razer-vs-turtle-beach - [Corsair](/demand/nz/brands/corsair): Head-to-head: /demand/nz/compare/corsair-vs-razer ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Razer: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/razer This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/razer. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.