---
title: "Raz-Kids: search popularity and Share of Search in New Zealand"
description: "Raz-Kids is a reading app for children. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/raz-kids"
publisher: "Brandwave"
---

# Raz-Kids: search popularity and Share of Search in New Zealand

Raz-Kids is a reading app for children. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Raz-Kids
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among kids reading apps**: 1.8%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Kids reading apps | 3 | 1.8% | 1K |

- [Kids reading apps](/demand/nz/categories/nz-kids-reading-apps)

## How has branded search demand for Raz-Kids changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Raz-Kids in New Zealand rose from 720 to 1K.
- Across the 11 months ending August 2026, Raz-Kids’ estimated Share of Search among kids reading apps in New Zealand held steady, from 1.6% to 1.8%.

## How did search popularity change for New Zealand kids reading apps in August 2026?

- In August 2026, Epic gained estimated Share of Search among kids reading apps in New Zealand, from 32.6% to 36.8%.
- In August 2026, Reading Eggs lost estimated Share of Search among kids reading apps in New Zealand, from 65.4% to 61.2%.
- Estimated monthly branded searches for Raz-Kids in New Zealand rose 38.9% over 11 measured months, from 720 to 1K in August 2026.
- Estimated monthly branded searches for Wushka in New Zealand rose 23.1% over 11 measured months, from 130 to 160 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Kids reading apps | 720 | 1.6% | 3 |
| Nov 2025 | Kids reading apps | 590 | 1% | 3 |
| Dec 2025 | Kids reading apps | 210 | 1% | 3 |
| Jan 2026 | Kids reading apps | 140 | 1.6% | 3 |
| Feb 2026 | Kids reading apps | 720 | 1.3% | 3 |
| Mar 2026 | Kids reading apps | 1K | 1.2% | 3 |
| Apr 2026 | Kids reading apps | 590 | 1.7% | 3 |
| May 2026 | Kids reading apps | 880 | 1.5% | 3 |
| Jun 2026 | Kids reading apps | 1K | 1.7% | 3 |
| Jul 2026 | Kids reading apps | 590 | 1.7% | 3 |
| Aug 2026 | Kids reading apps | 1K | 1.8% | 3 |
| Sep 2026 | Kids reading apps | — | — | — |

## How is Raz-Kids measured?

Brandwave collects information about searches that people make online using Raz-Kids’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “razkids”

## Which kids reading apps compete with Raz-Kids?

- [Reading Eggs](/demand/nz/brands/reading-eggs): Head-to-head: /demand/nz/compare/raz-kids-vs-reading-eggs
- [Epic](/demand/nz/brands/epic): Head-to-head: /demand/nz/compare/epic-vs-raz-kids
- [Wushka](/demand/nz/brands/wushka): Head-to-head: /demand/nz/compare/raz-kids-vs-wushka

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Raz-Kids: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/raz-kids

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/raz-kids. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.