---
title: "Rayen & Wood Financial Services: search popularity in New Zealand"
description: "A mortgage and insurance adviser in Christchurch. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/rayen-and-wood"
publisher: "Brandwave"
---

# Rayen & Wood Financial Services: search popularity in New Zealand

A mortgage and insurance adviser in Christchurch. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Rayen & Wood Financial Services
- **Market**: New Zealand
- **Measured month**: Sep 2026
- **Share of Search among Christchurch mortgage advisers**: 3.4%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Christchurch mortgage advisers | 6 | 3.4% | 50 |

- [Christchurch mortgage advisers](/demand/nz/locations/christchurch/mortgage-advisers)

## Top Christchurch mortgage advisers in ChatGPT and Google AI Overviews

In three ChatGPT questions, Rayen & Wood Financial Services appeared in all three answers. Rayen & Wood Financial Services is the most recommended of the eight.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | All answers that named it |
| --- | --- | --- | --- |
| Rayen & Wood Financial Services | 1st | 3 of 3 | 3 of 3 |
| Squirrel | 2nd | 3 of 3 | 3 of 3 |
| Loan Market | 3rd | 2 of 3 | 2 of 3 |
| NZHL | Not ranked | 0 of 3 | 0 of 3 |
| Tony Mounce Mortgages | Not ranked | 0 of 3 | 0 of 3 |
| Fortress Mortgages | Not ranked | 0 of 3 | 0 of 3 |
| Adair Mortgages | Not ranked | 0 of 3 | 0 of 3 |
| Mortgage IQ | Not ranked | 0 of 3 | 0 of 3 |

## Every AI answer about Christchurch mortgage advisers

- Asked ChatGPT "Which mortgage adviser should I hire in Christchurch, New Zealand?": 1. Rayen & Wood Financial Services, 2. Squirrel, 3. Loan Market
- Asked ChatGPT "What are the best mortgage advisers in Christchurch, New Zealand?": 1. Squirrel, 2. Loan Market, 3. Rayen & Wood Financial Services
- Asked ChatGPT "What's the best mortgage adviser in Christchurch, New Zealand for a home loan?": 1. Rayen & Wood Financial Services, 2. Squirrel

Not named in any answer: NZHL, Tony Mounce Mortgages, Fortress Mortgages, Adair Mortgages and Mortgage IQ.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026.

## How has branded search demand for Rayen & Wood Financial Services changed in New Zealand over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Rayen & Wood Financial Services in New Zealand rose from 20 to 90.
- Across the 12 months ending September 2026, Rayen & Wood Financial Services’ share of searches among Christchurch mortgage advisers in New Zealand increased from 0.6% to 3.4%.
- Across the 12 months ending September 2026, Rayen & Wood Financial Services rose from 8th to 6th among Christchurch mortgage advisers in New Zealand.

## How did search popularity change for New Zealand Christchurch mortgage advisers in September 2026?

- In September 2026, Squirrel overtook NZHL and Loan Market to become the leader among Christchurch mortgage advisers in New Zealand, with 29.9% of the searches.
- In September 2026, Rayen & Wood Financial Services overtook Adair Mortgages and Mortgage IQ to rank 6th among Christchurch mortgage advisers in New Zealand, with 3.4% of the searches.
- In September 2026, Loan Market lost share of searches among Christchurch mortgage advisers in New Zealand, from 25.5% to 19%.
- In September 2026, Tony Mounce Mortgages lost share of searches among Christchurch mortgage advisers in New Zealand, from 19.4% to 17%.
- In September 2026, NZHL lost share of searches among Christchurch mortgage advisers in New Zealand, from 26.1% to 24.5%.
- In September 2026, Fortress Mortgages lost share of searches among Christchurch mortgage advisers in New Zealand, from 5.5% to 4.8%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Christchurch mortgage advisers | 10 | 0.6% | 8 |
| Nov 2025 | Christchurch mortgage advisers | 10 | 0.61% | 8 |
| Dec 2025 | Christchurch mortgage advisers | 10 | 0.8% | 8 |
| Jan 2026 | Christchurch mortgage advisers | 10 | 0.61% | 8 |
| Feb 2026 | Christchurch mortgage advisers | 10 | 0.66% | 8 |
| Mar 2026 | Christchurch mortgage advisers | 20 | 1.2% | 7 |
| Apr 2026 | Christchurch mortgage advisers | 10 | 0.7% | 8 |
| May 2026 | Christchurch mortgage advisers | 10 | 0.63% | 8 |
| Jun 2026 | Christchurch mortgage advisers | 10 | 0.72% | 8 |
| Jul 2026 | Christchurch mortgage advisers | 10 | 0.65% | 8 |
| Aug 2026 | Christchurch mortgage advisers | 10 | 0.61% | 8 |
| Sep 2026 | Christchurch mortgage advisers | 50 | 3.4% | 6 |

## How are Rayen & Wood Financial Services’ branded searches counted?

Brandwave collects information about searches that people make online using Rayen & Wood Financial Services’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “rayen and wood financial services”

## Which Christchurch mortgage advisers compete with Rayen & Wood Financial Services?

- [Squirrel](/demand/nz/brands/squirrel)
- [NZHL](/demand/nz/brands/nzhl)
- [Loan Market](/demand/nz/brands/loan-market): Head-to-head: /demand/nz/compare/loan-market-vs-rayen-and-wood
- [Tony Mounce Mortgages](/demand/nz/brands/tony-mounce-mortgages): Head-to-head: /demand/nz/compare/rayen-and-wood-vs-tony-mounce-mortgages
- [Fortress Mortgages](/demand/nz/brands/fortress-mortgages): Head-to-head: /demand/nz/compare/fortress-mortgages-vs-rayen-and-wood
- [Adair Mortgages](/demand/nz/brands/adair-mortgages): Head-to-head: /demand/nz/compare/adair-mortgages-vs-rayen-and-wood
- [Mortgage IQ](/demand/nz/brands/mortgage-iq): Head-to-head: /demand/nz/compare/mortgage-iq-vs-rayen-and-wood

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Rayen & Wood Financial Services: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/rayen-and-wood

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/rayen-and-wood. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
