---
title: "Ray-Ban: search popularity and Share of Search in New Zealand"
description: "Ray-Ban is a sunglasses brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/ray-ban"
publisher: "Brandwave"
---

# Ray-Ban: search popularity and Share of Search in New Zealand

Ray-Ban is a sunglasses brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Ray-Ban
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among sunglasses brands**: 43.4%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Sunglasses brands | 2 | 43.4% | 17.4K |

- [Sunglasses brands](/demand/nz/categories/nz-sunglasses-brands)

## How has branded search demand for Ray-Ban changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Ray-Ban in New Zealand rose from 16.1K to 17.4K.
- Across the 11 months ending August 2026, Ray-Ban’s estimated Share of Search among sunglasses brands in New Zealand decreased from 44.3% to 43.4%.
- Across the 11 months ending August 2026, Ray-Ban’s estimated Share of Search among sunglasses brands in New Zealand peaked at 49.3% in June 2026 and was lowest at 39.1% in November 2025.
- Across the 11 months ending August 2026, Ray-Ban fell from 1st to 2nd among sunglasses brands in New Zealand.

## How did search popularity change for New Zealand sunglasses brands in August 2026?

- In August 2026, Oakley overtook Ray-Ban to take the highest estimated Share of Search among sunglasses brands in New Zealand, at 45%.
- In August 2026, Ray-Ban lost estimated Share of Search among sunglasses brands in New Zealand, from 47.8% to 43.4%.
- In August 2026, Le Specs lost estimated Share of Search among sunglasses brands in New Zealand, from 6.5% to 5.4%.
- Estimated monthly branded searches for Bolle in New Zealand rose 39.1% over 11 measured months, from 690 to 960 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Sunglasses brands | 16.1K | 44.3% | 1 |
| Nov 2025 | Sunglasses brands | 21.6K | 39.1% | 2 |
| Dec 2025 | Sunglasses brands | 23.3K | 42% | 2 |
| Jan 2026 | Sunglasses brands | 18K | 41.4% | 2 |
| Feb 2026 | Sunglasses brands | 14.9K | 42.5% | 2 |
| Mar 2026 | Sunglasses brands | 15.2K | 43.5% | 2 |
| Apr 2026 | Sunglasses brands | 13.9K | 42.5% | 2 |
| May 2026 | Sunglasses brands | 15.6K | 44.7% | 1 |
| Jun 2026 | Sunglasses brands | 18.6K | 49.3% | 1 |
| Jul 2026 | Sunglasses brands | 19.8K | 47.8% | 1 |
| Aug 2026 | Sunglasses brands | 17.4K | 43.4% | 2 |
| Sep 2026 | Sunglasses brands | — | — | — |

## How is Ray-Ban measured?

Brandwave collects information about searches that people make online using Ray-Ban’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “meta ray ban glasses”
- “meta rayban”
- “ray ban”
- “ray ban aviator”
- “ray ban clubmaster”
- “ray ban com”
- “ray ban glasses”
- “ray ban near me”
- “ray ban nz”
- “ray ban online”
- “ray ban polarised”
- “ray ban wayfarer”
- “ray ban wayfarer sunglasses”
- “rayban”
- “rayban aviator sunglasses”
- “rayban glasses”
- “rayban men sunglasses”
- “rayban meta glasses”
- “rayban nz”
- “rayban polarised”
- “rayban sun glass”
- “replacing ray ban lenses”

## Which sunglasses brands compete with Ray-Ban?

- [Oakley](/demand/nz/brands/oakley): Head-to-head: /demand/nz/compare/oakley-vs-ray-ban
- [Le Specs](/demand/nz/brands/le-specs): Head-to-head: /demand/nz/compare/le-specs-vs-ray-ban
- [Quay](/demand/nz/brands/quay): Head-to-head: /demand/nz/compare/quay-vs-ray-ban
- [Bolle](/demand/nz/brands/bolle): Head-to-head: /demand/nz/compare/bolle-vs-ray-ban
- [Carrera](/demand/nz/brands/carrera): Head-to-head: /demand/nz/compare/carrera-vs-ray-ban

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Ray-Ban: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/ray-ban

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/ray-ban. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.