--- title: "Ravensdown: search popularity and Share of Search in New Zealand" description: "Ravensdown is an agricultural co-operative in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/ravensdown" publisher: "Brandwave" --- # Ravensdown: search popularity and Share of Search in New Zealand Ravensdown is an agricultural co-operative in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Ravensdown - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among agricultural co-operatives**: 18% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Agricultural co-operatives | 2 | 18% | 8.2K | | Fertiliser suppliers | 1 | 52.3% | 8.2K | - [Agricultural co-operatives](/demand/nz/categories/nz-agricultural-cooperatives) - [Fertiliser suppliers](/demand/nz/categories/nz-fertiliser-suppliers) ## How has branded search demand for Ravensdown changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Ravensdown in New Zealand rose from 6.5K to 8.2K. - Across the 11 months ending August 2026, Ravensdown’s estimated Share of Search among agricultural co-operatives in New Zealand increased from 11.1% to 18%. - Across the 11 months ending August 2026, Ravensdown’s estimated Share of Search among agricultural co-operatives in New Zealand peaked at 18% in August 2026 and was lowest at 11% in December 2025. - Across the 11 months ending August 2026, Ravensdown rose from 4th to 2nd among agricultural co-operatives in New Zealand. - Across the 11 months ending August 2026, Ravensdown’s estimated Share of Search among fertiliser suppliers in New Zealand increased from 47.1% to 52.3%. - Across the 11 months ending August 2026, Ravensdown’s estimated Share of Search among fertiliser suppliers in New Zealand peaked at 52.3% in August 2026 and was lowest at 44.5% in May 2026. - Across the 11 months ending August 2026, Ravensdown rose from 2nd to 1st among fertiliser suppliers in New Zealand. ## How did search popularity change for New Zealand agricultural co-operatives in August 2026? - In August 2026, Ravensdown overtook Silver Fern Farms to rank 2nd among agricultural co-operatives in New Zealand, at 18%. - In August 2026, Ballance Agri-Nutrients overtook Silver Fern Farms to rank 3rd among agricultural co-operatives in New Zealand, at 15.8%. - In August 2026, Fonterra lost estimated Share of Search among agricultural co-operatives in New Zealand, from 51.8% to 46.3%. - In August 2026, Alliance Group lost estimated Share of Search among agricultural co-operatives in New Zealand, from 4.2% to 3%. - In August 2026, Silver Fern Farms lost estimated Share of Search among agricultural co-operatives in New Zealand, from 13% to 11.9%. - In August 2026, LIC lost estimated Share of Search among agricultural co-operatives in New Zealand, from 5.5% to 4.9%. ## How did search popularity change for New Zealand fertiliser suppliers in August 2026? - In August 2026, Ravensdown gained estimated Share of Search among fertiliser suppliers in New Zealand, from 49.9% to 52.3%. - In August 2026, Ballance Agri-Nutrients lost estimated Share of Search among fertiliser suppliers in New Zealand, from 48.6% to 45.8%. - Estimated monthly branded searches for Yara in New Zealand rose 33.3% over 11 measured months, from 180 to 240 in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Agricultural co-operatives | 6.5K | 11.1% | 4 | | Nov 2025 | Agricultural co-operatives | 6.2K | 12.2% | 3 | | Dec 2025 | Agricultural co-operatives | 4.2K | 11% | 4 | | Jan 2026 | Agricultural co-operatives | 4.3K | 11.6% | 3 | | Feb 2026 | Agricultural co-operatives | 5.1K | 12.3% | 3 | | Mar 2026 | Agricultural co-operatives | 7.4K | 14.5% | 3 | | Apr 2026 | Agricultural co-operatives | 5.5K | 13.6% | 3 | | May 2026 | Agricultural co-operatives | 4.6K | 11.3% | 4 | | Jun 2026 | Agricultural co-operatives | 5.3K | 12.9% | 3 | | Jul 2026 | Agricultural co-operatives | 5.2K | 12.9% | 3 | | Aug 2026 | Agricultural co-operatives | 8.2K | 18% | 2 | | Sep 2026 | Agricultural co-operatives | — | — | — | | Oct 2025 | Fertiliser suppliers | 6.5K | 47.1% | 2 | | Nov 2025 | Fertiliser suppliers | 6.2K | 45.3% | 2 | | Dec 2025 | Fertiliser suppliers | 4.2K | 47.6% | 2 | | Jan 2026 | Fertiliser suppliers | 4.3K | 52% | 1 | | Feb 2026 | Fertiliser suppliers | 5.1K | 50% | 1 | | Mar 2026 | Fertiliser suppliers | 7.4K | 50.1% | 1 | | Apr 2026 | Fertiliser suppliers | 5.5K | 52.1% | 1 | | May 2026 | Fertiliser suppliers | 4.6K | 44.5% | 2 | | Jun 2026 | Fertiliser suppliers | 5.3K | 49.4% | 1 | | Jul 2026 | Fertiliser suppliers | 5.2K | 49.9% | 1 | | Aug 2026 | Fertiliser suppliers | 8.2K | 52.3% | 1 | | Sep 2026 | Fertiliser suppliers | — | — | — | ## How is Ravensdown measured? Brandwave collects information about searches that people make online using Ravensdown’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “hawkeye ravensdown” - “ravensdown” - “ravensdown co nz” - “ravensdown fertiliser” - “ravensdown fertiliser price list” - “ravensdown fertiliser prices” - “ravensdown fertiliser products” - “ravensdown hawkeye” - “ravensdown lawn fertiliser” - “ravensdown lawn fertilizer” - “ravensdown lime” - “ravensdown near me” - “ravensdown price list” - “ravensdown price list 2020” - “ravensdown price list 2021” - “ravensdown prices” - “ravensdown products” ## Which agricultural co-operatives compete with Ravensdown? - [Fonterra](/demand/nz/brands/fonterra): Head-to-head: /demand/nz/compare/fonterra-vs-ravensdown - [Ballance Agri-Nutrients](/demand/nz/brands/ballance-agri-nutrients): Head-to-head: /demand/nz/compare/ballance-agri-nutrients-vs-ravensdown - [Silver Fern Farms](/demand/nz/brands/silver-fern-farms): Head-to-head: /demand/nz/compare/ravensdown-vs-silver-fern-farms - [LIC](/demand/nz/brands/lic): Head-to-head: /demand/nz/compare/lic-vs-ravensdown - [Alliance Group](/demand/nz/brands/alliance-group): Head-to-head: /demand/nz/compare/alliance-group-vs-ravensdown ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Ravensdown: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/ravensdown This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/ravensdown. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.