--- title: "Ravensburger: search popularity in New Zealand" description: "Ravensburger makes board games and puzzles. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/ravensburger" publisher: "Brandwave" --- # Ravensburger: search popularity in New Zealand Ravensburger makes board games and puzzles. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Ravensburger - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among toy brands**: 0.48% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Toy brands | 11 | 0.48% | 600 | | Board game brands | 2 | 36.1% | 600 | - [Toy brands](/demand/nz/categories/nz-toy-brands) - [Board game brands](/demand/nz/categories/nz-board-game-brands) ## Top toy brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Ravensburger was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Ravensburger is the eighth most recommended of the 12. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | LEGO | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Melissa & Doug | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Playmobil | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Fisher-Price | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Connetix | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | MAGNA-TILES | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | VTech | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | Ravensburger | 8th | 2 of 3 | 0 of 2 | 2 of 5 | | Hot Wheels | 9th | 1 of 3 | 0 of 2 | 1 of 5 | | Barbie | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Nerf | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Hasbro | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about toy brands - Asked ChatGPT "Which toy brand should I buy in New Zealand?": 1. LEGO, 2. Playmobil, 3. Fisher-Price, 4. Melissa & Doug, 5. Hot Wheels - Asked ChatGPT "What are the best toy brands in New Zealand?": 1. LEGO, 2. Playmobil, 3. Melissa & Doug, 4. MAGNA-TILES, 5. Ravensburger, 6. Connetix - Asked ChatGPT "What's the best toy brand in New Zealand for children of different ages?": 1. Fisher-Price, 2. LEGO, 3. Melissa & Doug, 4. MAGNA-TILES, 5. Ravensburger, 6. Connetix, 7. VTech, 8. Playmobil - Searched Google, AI Overview "educational toys nz": 1. Connetix, 2. VTech, 3. Melissa & Doug - Searched Google, AI Overview "christmas toys nz": named none of the brands we track Not named in any answer: Barbie, Nerf and Hasbro. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How has branded search demand for Ravensburger changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Ravensburger in New Zealand rose from 470 to 600. - Across the 12 months ending September 2026, Ravensburger’s share of searches among toy brands in New Zealand held steady, from 0.4% to 0.48%. - Across the 12 months ending September 2026, Ravensburger’s share of searches among board game brands in New Zealand peaked at 43.5% in August 2026 and was lowest at 24.2% in March 2026. ## How did search popularity change for New Zealand toy brands in September 2026? - In September 2026, Connetix overtook VTech to rank 4th among toy brands in New Zealand, with 3.5% of the searches. - In September 2026, Barbie gained share of searches among toy brands in New Zealand, from 14.7% to 15.8%. - In September 2026, Hot Wheels gained share of searches among toy brands in New Zealand, from 8.2% to 8.8%. - In September 2026, LEGO lost share of searches among toy brands in New Zealand, from 69.1% to 64.5%. - In September 2026, Hasbro rose from 11th to 10th among toy brands in New Zealand. - In September 2026, Ravensburger fell from 10th to 11th among toy brands in New Zealand. ## How did search popularity change for New Zealand board game brands in September 2026? - In September 2026, Hasbro overtook Ravensburger to become the leader among board game brands in New Zealand, with 45.8% of the searches. - In September 2026, Garphill Games gained share of searches among board game brands in New Zealand, from 3.6% to 5.4%. - In September 2026, Ravensburger lost share of searches among board game brands in New Zealand, from 43.5% to 36.1%. - In September 2026, Asmodee lost share of searches among board game brands in New Zealand, from 10.9% to 9%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Toy brands | 470 | 0.4% | 11 | | Nov 2025 | Toy brands | 460 | 0.3% | 12 | | Dec 2025 | Toy brands | 600 | 0.34% | 10 | | Jan 2026 | Toy brands | 430 | 0.31% | 11 | | Feb 2026 | Toy brands | 320 | 0.32% | 11 | | Mar 2026 | Toy brands | 300 | 0.3% | 11 | | Apr 2026 | Toy brands | 370 | 0.33% | 11 | | May 2026 | Toy brands | 490 | 0.41% | 11 | | Jun 2026 | Toy brands | 460 | 0.38% | 11 | | Jul 2026 | Toy brands | 600 | 0.51% | 11 | | Aug 2026 | Toy brands | 600 | 0.45% | 10 | | Sep 2026 | Toy brands | 600 | 0.48% | 11 | | Oct 2025 | Board game brands | 470 | 35.9% | 2 | | Nov 2025 | Board game brands | 460 | 32.6% | 2 | | Dec 2025 | Board game brands | 600 | 35.9% | 2 | | Jan 2026 | Board game brands | 430 | 28.3% | 2 | | Feb 2026 | Board game brands | 320 | 28.8% | 2 | | Mar 2026 | Board game brands | 300 | 24.2% | 2 | | Apr 2026 | Board game brands | 370 | 27.4% | 2 | | May 2026 | Board game brands | 490 | 31.8% | 2 | | Jun 2026 | Board game brands | 460 | 31.1% | 2 | | Jul 2026 | Board game brands | 600 | 34.9% | 2 | | Aug 2026 | Board game brands | 600 | 43.5% | 1 | | Sep 2026 | Board game brands | 600 | 36.1% | 2 | ## How are Ravensburger’s branded searches counted? Brandwave collects information about searches that people make online using Ravensburger’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “ravensburger” - “ravensburger puzzle” ## Which toy brands compete with Ravensburger? - [LEGO](/demand/nz/brands/lego) - [Barbie](/demand/nz/brands/barbie) - [Hot Wheels](/demand/nz/brands/hot-wheels) - [Connetix](/demand/nz/brands/connetix) - [VTech](/demand/nz/brands/vtech) - [Fisher-Price](/demand/nz/brands/fisher-price) - [Playmobil](/demand/nz/brands/playmobil): Head-to-head: /demand/nz/compare/playmobil-vs-ravensburger - [Nerf](/demand/nz/brands/nerf): Head-to-head: /demand/nz/compare/nerf-vs-ravensburger - [MAGNA-TILES](/demand/nz/brands/magna-tiles): Head-to-head: /demand/nz/compare/magna-tiles-vs-ravensburger - [Hasbro](/demand/nz/brands/hasbro): Head-to-head: /demand/nz/compare/hasbro-vs-ravensburger - [Melissa & Doug](/demand/nz/brands/melissa-and-doug): Head-to-head: /demand/nz/compare/melissa-and-doug-vs-ravensburger ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Ravensburger: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/ravensburger This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/ravensburger. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.