---
title: "Raupō: search popularity and Share of Search in New Zealand"
description: "Raupō is a restaurant serving Blenheim and Marlborough, New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/raupo"
publisher: "Brandwave"
---

# Raupō: search popularity and Share of Search in New Zealand

Raupō is a restaurant serving Blenheim and Marlborough, New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Raupō
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among blenheim and marlborough restaurants**: 30.1%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Blenheim and Marlborough restaurants | 2 | 30.1% | 690 |

- [Blenheim and Marlborough restaurants](/demand/nz/categories/nz-blenheim-restaurants)

## How has branded search demand for Raupō changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Raupō in New Zealand rose from 460 to 690.
- Across the 11 months ending August 2026, Raupō’s estimated Share of Search among blenheim and marlborough restaurants in New Zealand increased from 18% to 30.1%.
- Across the 11 months ending August 2026, Raupō rose from 3rd to 2nd among blenheim and marlborough restaurants in New Zealand.

## How did search popularity change for New Zealand blenheim and marlborough restaurants in August 2026?

- In August 2026, Raupō overtook Scotch Wine Bar to rank 2nd among blenheim and marlborough restaurants in New Zealand, at 30.1%.
- In August 2026, Gramado's lost estimated Share of Search among blenheim and marlborough restaurants in New Zealand, from 41.2% to 34.1%.
- In August 2026, Arbour lost estimated Share of Search among blenheim and marlborough restaurants in New Zealand, from 9.6% to 7.9%.
- In August 2026, Scotch Wine Bar lost estimated Share of Search among blenheim and marlborough restaurants in New Zealand, from 28.5% to 27.9%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Blenheim and Marlborough restaurants | 460 | 18% | 3 |
| Nov 2025 | Blenheim and Marlborough restaurants | 530 | 18.5% | 3 |
| Dec 2025 | Blenheim and Marlborough restaurants | 1K | 26.9% | 3 |
| Jan 2026 | Blenheim and Marlborough restaurants | 870 | 22.5% | 3 |
| Feb 2026 | Blenheim and Marlborough restaurants | 850 | 19.5% | 3 |
| Mar 2026 | Blenheim and Marlborough restaurants | 800 | 22.6% | 3 |
| Apr 2026 | Blenheim and Marlborough restaurants | 860 | 27% | 3 |
| May 2026 | Blenheim and Marlborough restaurants | 800 | 24.7% | 3 |
| Jun 2026 | Blenheim and Marlborough restaurants | 690 | 24.3% | 3 |
| Jul 2026 | Blenheim and Marlborough restaurants | 470 | 20.6% | 3 |
| Aug 2026 | Blenheim and Marlborough restaurants | 690 | 30.1% | 2 |
| Sep 2026 | Blenheim and Marlborough restaurants | — | — | — |

## How is Raupō measured?

Brandwave collects information about searches that people make online using Raupō’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “raupo blenheim”
- “raupo cafe blenheim”

## Which blenheim and marlborough restaurants compete with Raupō?

- [Gramado's](/demand/nz/brands/gramados): Head-to-head: /demand/nz/compare/gramados-vs-raupo
- [Scotch Wine Bar](/demand/nz/brands/scotch-wine-bar): Head-to-head: /demand/nz/compare/raupo-vs-scotch-wine-bar
- [Arbour](/demand/nz/brands/arbour): Head-to-head: /demand/nz/compare/arbour-vs-raupo

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Raupō: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/raupo

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/raupo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.