---
title: "Rascal + Friends: search popularity and Share of Search in New Zealand"
description: "Rascal + Friends makes baby wipes sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/rascal-friends"
publisher: "Brandwave"
---

# Rascal + Friends: search popularity and Share of Search in New Zealand

Rascal + Friends makes baby wipes sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Rascal + Friends
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among baby wipe brands**: 13.8%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Baby wipe brands | 3 | 13.8% | 950 |

- [Baby wipe brands](/demand/nz/categories/nz-baby-wipe-brands)

## How has branded search demand for Rascal + Friends changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Rascal + Friends in New Zealand fell from 1.5K to 950.
- Across the 11 months ending August 2026, Rascal + Friends’ estimated Share of Search among baby wipe brands in New Zealand decreased from 32.1% to 13.8%.
- Across the 11 months ending August 2026, Rascal + Friends fell from 2nd to 3rd among baby wipe brands in New Zealand.

## How did search popularity change for New Zealand baby wipe brands in August 2026?

- In August 2026, Huggies Wipes gained estimated Share of Search among baby wipe brands in New Zealand, from 61% to 66.4%.
- In August 2026, WaterWipes lost estimated Share of Search among baby wipe brands in New Zealand, from 20.1% to 16.5%.
- In August 2026, Rascal + Friends lost estimated Share of Search among baby wipe brands in New Zealand, from 15.1% to 13.8%.
- Estimated monthly branded searches for Curash in New Zealand rose 43.8% over 11 measured months, from 160 to 230 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Baby wipe brands | 1.5K | 32.1% | 2 |
| Nov 2025 | Baby wipe brands | 1.5K | 29.3% | 2 |
| Dec 2025 | Baby wipe brands | 1.2K | 24.3% | 2 |
| Jan 2026 | Baby wipe brands | 1.3K | 22.7% | 2 |
| Feb 2026 | Baby wipe brands | 1.1K | 22.9% | 2 |
| Mar 2026 | Baby wipe brands | 1.2K | 21.5% | 2 |
| Apr 2026 | Baby wipe brands | 900 | 19.6% | 3 |
| May 2026 | Baby wipe brands | 890 | 16.4% | 3 |
| Jun 2026 | Baby wipe brands | 970 | 17.7% | 3 |
| Jul 2026 | Baby wipe brands | 960 | 15.1% | 3 |
| Aug 2026 | Baby wipe brands | 950 | 13.8% | 3 |
| Sep 2026 | Baby wipe brands | — | — | — |

## How is Rascal + Friends measured?

Brandwave collects information about searches that people make online using Rascal + Friends’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “rascal and friends”
- “rascal and friends nappies”
- “rascal and friends nappies size 1”
- “rascal and friends nappies size 2”
- “rascal and friends nappies size 3”
- “rascal and friends nappies size 4”
- “rascal and friends nappies size 5”
- “rascal and friends nappy pants”
- “rascal and friends pants”
- “rascal and friends wipes”
- “rascal friends”
- “rascal friends wipes”

## Which baby wipe brands compete with Rascal + Friends?

- [Huggies Wipes](/demand/nz/brands/huggies-wipes): Head-to-head: /demand/nz/compare/huggies-wipes-vs-rascal-friends
- [WaterWipes](/demand/nz/brands/waterwipes): Head-to-head: /demand/nz/compare/rascal-friends-vs-waterwipes
- [Curash](/demand/nz/brands/curash): Head-to-head: /demand/nz/compare/curash-vs-rascal-friends

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Rascal + Friends: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/rascal-friends

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/rascal-friends. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.