--- title: "Rapid: search popularity in New Zealand" description: "A Swedish maker of staple guns, staplers and glue guns. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/rapid-tools" publisher: "Brandwave" --- # Rapid: search popularity in New Zealand A Swedish maker of staple guns, staplers and glue guns. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Rapid - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among staple gun brands**: 1.3% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Staple gun brands | 5 | 1.3% | 320 | - [Staple gun brands](/demand/nz/categories/nz-staple-gun-brands) ## Top staple gun brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Rapid appeared in all four answers. Rapid is the second most recommended of the six. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Arrow | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Rapid | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Ryobi | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | Makita | 4th | 1 of 3 | 0 of 1 | 1 of 4 | | DeWalt | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Milwaukee | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about staple gun brands - Asked ChatGPT "Which staple gun brand should I buy in New Zealand?": 1. Arrow, 2. Rapid - Asked ChatGPT "What are the best staple gun brands in New Zealand?": 1. Arrow, 2. Rapid, 3. Ryobi, 4. Makita - Asked ChatGPT "What's the best staple gun brand in New Zealand for home repairs?": 1. Rapid, 2. Arrow, 3. Ryobi - Searched Google, AI Overview "heavy duty staple gun": 1. Rapid Not named in any answer: DeWalt and Milwaukee. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How has branded search demand for Rapid changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Rapid in New Zealand held steady at 320. - Across the 12 months ending September 2026, Rapid’s share of searches among staple gun brands in New Zealand held steady, from 1.6% to 1.3%. ## How did search popularity change for New Zealand staple gun brands in September 2026? - In September 2026, Makita gained share of searches among staple gun brands in New Zealand, from 33.1% to 36.6%. - In September 2026, Ryobi gained share of searches among staple gun brands in New Zealand, from 27.3% to 30.1%. - In September 2026, Milwaukee lost share of searches among staple gun brands in New Zealand, from 16.3% to 11.9%. - In September 2026, DeWalt lost share of searches among staple gun brands in New Zealand, from 21.7% to 20.1%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Staple gun brands | 320 | 1.6% | 5 | | Nov 2025 | Staple gun brands | 250 | 0.97% | 5 | | Dec 2025 | Staple gun brands | 180 | 0.76% | 5 | | Jan 2026 | Staple gun brands | 230 | 1.1% | 5 | | Feb 2026 | Staple gun brands | 280 | 1.4% | 5 | | Mar 2026 | Staple gun brands | 230 | 1% | 6 | | Apr 2026 | Staple gun brands | 230 | 1.1% | 5 | | May 2026 | Staple gun brands | 280 | 1.4% | 5 | | Jun 2026 | Staple gun brands | 250 | 1.2% | 5 | | Jul 2026 | Staple gun brands | 320 | 1.6% | 5 | | Aug 2026 | Staple gun brands | 350 | 1.5% | 5 | | Sep 2026 | Staple gun brands | 320 | 1.3% | 5 | ## How are Rapid’s branded searches counted? Brandwave collects information about searches that people make online using Rapid’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “rapid staple gun” - “rapid stapler” ## Which staple gun brands compete with Rapid? - [Makita](/demand/nz/brands/makita): Head-to-head: /demand/nz/compare/makita-vs-rapid-tools - [Ryobi](/demand/nz/brands/ryobi): Head-to-head: /demand/nz/compare/rapid-tools-vs-ryobi - [DeWalt](/demand/nz/brands/dewalt): Head-to-head: /demand/nz/compare/dewalt-vs-rapid-tools - [Milwaukee](/demand/nz/brands/milwaukee): Head-to-head: /demand/nz/compare/milwaukee-vs-rapid-tools - [Arrow](/demand/nz/brands/arrow-fastener): Head-to-head: /demand/nz/compare/arrow-fastener-vs-rapid-tools ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Rapid: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/rapid-tools This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/rapid-tools. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.