--- title: "Randstad: search popularity and Share of Search in New Zealand" description: "Randstad supplies temporary staff to New Zealand businesses. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/randstad" publisher: "Brandwave" --- # Randstad: search popularity and Share of Search in New Zealand Randstad supplies temporary staff to New Zealand businesses. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Randstad - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among auckland recruitment agencies**: 12.6% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Auckland recruitment agencies | 4 | 12.6% | 2K | | Temp staffing agencies | 4 | 9.3% | 2K | - [Auckland recruitment agencies](/demand/nz/categories/nz-auckland-recruitment-agencies) - [Temp staffing agencies](/demand/nz/categories/nz-temp-staffing-agencies) ## How has branded search demand for Randstad changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Randstad in New Zealand fell from 9.4K to 2K. - Across the 11 months ending August 2026, Randstad’s estimated Share of Search among auckland recruitment agencies in New Zealand decreased from 41.2% to 12.6%. - Across the 11 months ending August 2026, Randstad’s estimated Share of Search among auckland recruitment agencies in New Zealand peaked at 41.2% in October 2025 and was lowest at 11.3% in February 2026. - Across the 11 months ending August 2026, Randstad fell from 1st to 4th among auckland recruitment agencies in New Zealand. - Across the 11 months ending August 2026, Randstad’s estimated Share of Search among temp staffing agencies in New Zealand decreased from 33.7% to 9.3%. - Across the 11 months ending August 2026, Randstad’s estimated Share of Search among temp staffing agencies in New Zealand peaked at 33.7% in October 2025 and was lowest at 8.5% in June 2026. - Across the 11 months ending August 2026, Randstad fell from 1st to 4th among temp staffing agencies in New Zealand. ## How did search popularity change for New Zealand auckland recruitment agencies in August 2026? - In August 2026, Coverstaff gained estimated Share of Search among auckland recruitment agencies in New Zealand, from 33.1% to 35.6%. - In August 2026, Alpha Recruitment lost estimated Share of Search among auckland recruitment agencies in New Zealand, from 11.7% to 10.6%. - In August 2026, Madison Recruitment lost estimated Share of Search among auckland recruitment agencies in New Zealand, from 16.2% to 15.2%. - Hays’ estimated Share of Search among auckland recruitment agencies in New Zealand has lost ground for 3 months in a row, from 28.7% to 25.9% in August 2026. - Estimated monthly branded searches for Randstad in New Zealand fell 78.9% over 11 measured months, from 9.4K to 2K in August 2026. ## How did search popularity change for New Zealand temp staffing agencies in August 2026? - In August 2026, Drake gained estimated Share of Search among temp staffing agencies in New Zealand, from 6.1% to 6.9%. - In August 2026, Hays gained estimated Share of Search among temp staffing agencies in New Zealand, from 18.5% to 19.2%. - In August 2026, Adecco lost estimated Share of Search among temp staffing agencies in New Zealand, from 32% to 30.9%. - Estimated monthly branded searches for Tradestaff in New Zealand rose 20.4% over 11 measured months, from 5.5K to 6.6K in August 2026. - Estimated monthly branded searches for Randstad in New Zealand fell 78.9% over 11 measured months, from 9.4K to 2K in August 2026. - Estimated monthly branded searches for ManpowerGroup in New Zealand fell 44.7% over 11 measured months, from 470 to 260 in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Auckland recruitment agencies | 9.4K | 41.2% | 1 | | Nov 2025 | Auckland recruitment agencies | 2.6K | 15.3% | 3 | | Dec 2025 | Auckland recruitment agencies | 1.7K | 14.4% | 4 | | Jan 2026 | Auckland recruitment agencies | 2.1K | 12.3% | 4 | | Feb 2026 | Auckland recruitment agencies | 1.9K | 11.3% | 4 | | Mar 2026 | Auckland recruitment agencies | 2.2K | 11.9% | 4 | | Apr 2026 | Auckland recruitment agencies | 2.3K | 13.6% | 4 | | May 2026 | Auckland recruitment agencies | 2.2K | 13.5% | 4 | | Jun 2026 | Auckland recruitment agencies | 1.9K | 11.9% | 5 | | Jul 2026 | Auckland recruitment agencies | 2K | 12.8% | 4 | | Aug 2026 | Auckland recruitment agencies | 2K | 12.6% | 4 | | Sep 2026 | Auckland recruitment agencies | — | — | — | | Oct 2025 | Temp staffing agencies | 9.4K | 33.7% | 1 | | Nov 2025 | Temp staffing agencies | 2.6K | 11.5% | 4 | | Dec 2025 | Temp staffing agencies | 1.7K | 10.5% | 4 | | Jan 2026 | Temp staffing agencies | 2.1K | 9.2% | 4 | | Feb 2026 | Temp staffing agencies | 1.9K | 9% | 4 | | Mar 2026 | Temp staffing agencies | 2.2K | 8.9% | 4 | | Apr 2026 | Temp staffing agencies | 2.3K | 10.4% | 4 | | May 2026 | Temp staffing agencies | 2.2K | 9.7% | 4 | | Jun 2026 | Temp staffing agencies | 1.9K | 8.5% | 4 | | Jul 2026 | Temp staffing agencies | 2K | 9.1% | 4 | | Aug 2026 | Temp staffing agencies | 2K | 9.3% | 4 | | Sep 2026 | Temp staffing agencies | — | — | — | ## How is Randstad measured? Brandwave collects information about searches that people make online using Randstad’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “randstad” - “randstad accounting” - “randstad agency” - “randstad au” - “randstad co nz” - “randstad company” - “randstad executive search” - “randstad near me” - “randstad new zealand” - “randstad nz” - “randstad online” - “randstad positions” - “randstad recruitment” - “randstad services” - “randstad staffing” - “randstad staffing agency” - “randstad temp agency” - “randstad website” - “randstad.co.nz” ## Which auckland recruitment agencies compete with Randstad? - [Coverstaff](/demand/nz/brands/coverstaff): Head-to-head: /demand/nz/compare/coverstaff-vs-randstad - [Hays](/demand/nz/brands/hays): Head-to-head: /demand/nz/compare/hays-vs-randstad - [Madison Recruitment](/demand/nz/brands/madison-recruitment): Head-to-head: /demand/nz/compare/madison-recruitment-vs-randstad - [Alpha Recruitment](/demand/nz/brands/alpha-recruitment): Head-to-head: /demand/nz/compare/alpha-recruitment-vs-randstad ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Randstad: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/randstad This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/randstad. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.