--- title: "Ralph Lauren: search popularity and Share of Search in New Zealand" description: "Ralph Lauren is a premium fashion brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/ralph-lauren" publisher: "Brandwave" --- # Ralph Lauren: search popularity and Share of Search in New Zealand Ralph Lauren is a premium fashion brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Ralph Lauren - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among premium fashion brands**: 21% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Premium fashion brands | 3 | 21% | 21.4K | - [Premium fashion brands](/demand/nz/categories/nz-premium-fashion-brands) ## How has branded search demand for Ralph Lauren changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Ralph Lauren in New Zealand rose from 18.6K to 21.4K. - Across the 11 months ending August 2026, Ralph Lauren’s estimated Share of Search among premium fashion brands in New Zealand increased from 19.2% to 21%. - Across the 11 months ending August 2026, Ralph Lauren’s estimated Share of Search among premium fashion brands in New Zealand peaked at 21% in August 2026 and was lowest at 16.8% in November 2025. ## How did search popularity change for New Zealand premium fashion brands in August 2026? - In August 2026, Guess gained estimated Share of Search among premium fashion brands in New Zealand, from 6.5% to 8.8%. - In August 2026, Ralph Lauren gained estimated Share of Search among premium fashion brands in New Zealand, from 18.8% to 21%. - In August 2026, Hugo Boss gained estimated Share of Search among premium fashion brands in New Zealand, from 6.2% to 7.4%. - In August 2026, Lacoste gained estimated Share of Search among premium fashion brands in New Zealand, from 4.8% to 5.9%. - In August 2026, Tommy Hilfiger lost estimated Share of Search among premium fashion brands in New Zealand, from 27.8% to 23.9%. - In August 2026, Calvin Klein lost estimated Share of Search among premium fashion brands in New Zealand, from 35.8% to 33.1%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Premium fashion brands | 18.6K | 19.2% | 3 | | Nov 2025 | Premium fashion brands | 25.6K | 16.8% | 3 | | Dec 2025 | Premium fashion brands | 25.9K | 17.2% | 3 | | Jan 2026 | Premium fashion brands | 19.7K | 18.8% | 3 | | Feb 2026 | Premium fashion brands | 16.8K | 20.4% | 3 | | Mar 2026 | Premium fashion brands | 19.1K | 19.1% | 3 | | Apr 2026 | Premium fashion brands | 19.3K | 18.6% | 3 | | May 2026 | Premium fashion brands | 19.9K | 18.1% | 3 | | Jun 2026 | Premium fashion brands | 20.5K | 18.7% | 3 | | Jul 2026 | Premium fashion brands | 20.6K | 18.8% | 3 | | Aug 2026 | Premium fashion brands | 21.4K | 21% | 3 | | Sep 2026 | Premium fashion brands | — | — | — | ## How is Ralph Lauren measured? Brandwave collects information about searches that people make online using Ralph Lauren’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “polo ralph lauren” - “polo ralph lauren australia” - “polo ralph lauren sunglasses” - “ralph lauren” - “ralph lauren button up” - “ralph lauren clothing” - “ralph lauren designer” - “ralph lauren fashion” - “ralph lauren hoodie” - “ralph lauren jeans” - “ralph lauren jumpers” - “ralph lauren near me” - “ralph lauren nz” - “ralph lauren online” - “ralph lauren perfume” - “ralph lauren perfume men” - “ralph lauren polo shirts” - “ralph lauren rugby jersey” - “ralph lauren shirts” - “ralph lauren t shirts” - “ralph lauren tote” - “ralphlauren” - “ralphlauren clothing” - “ralphlauren com au” - “ralphlauren jeans” - “ralphlauren nz” - “woman perfume by ralph lauren” ## Which premium fashion brands compete with Ralph Lauren? - [Calvin Klein](/demand/nz/brands/calvin-klein): Head-to-head: /demand/nz/compare/calvin-klein-vs-ralph-lauren - [Tommy Hilfiger](/demand/nz/brands/tommy-hilfiger): Head-to-head: /demand/nz/compare/ralph-lauren-vs-tommy-hilfiger - [Guess](/demand/nz/brands/guess): Head-to-head: /demand/nz/compare/guess-vs-ralph-lauren - [Hugo Boss](/demand/nz/brands/hugo-boss): Head-to-head: /demand/nz/compare/hugo-boss-vs-ralph-lauren - [Lacoste](/demand/nz/brands/lacoste): Head-to-head: /demand/nz/compare/lacoste-vs-ralph-lauren ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Ralph Lauren: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/ralph-lauren This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/ralph-lauren. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.