---
title: "Rakuten: search popularity and Share of Search in New Zealand"
description: "Rakuten is a cashback site used in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/rakuten"
publisher: "Brandwave"
---

# Rakuten: search popularity and Share of Search in New Zealand

Rakuten is a cashback site used in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Rakuten
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among cashback sites**: 0.52%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Cashback sites | 4 | 0.52% | 40 |

- [Cashback sites](/demand/nz/categories/nz-cashback-sites)

## How has branded search demand for Rakuten changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Rakuten in New Zealand rose from 30 to 40.
- Across the 11 months ending August 2026, Rakuten’s estimated Share of Search among cashback sites in New Zealand held steady, from 0.39% to 0.52%.

## How did search popularity change for New Zealand cashback sites in August 2026?

- In August 2026, TopCashback gained estimated Share of Search among cashback sites in New Zealand, from 2.8% to 4.2%.
- In August 2026, ShopBack lost estimated Share of Search among cashback sites in New Zealand, from 94.6% to 93.6%.
- In August 2026, Rakuten lost estimated Share of Search among cashback sites in New Zealand, from 1.1% to 0.52%.
- Estimated monthly branded searches for Kiwiwallet in New Zealand fell 31.6% over 11 measured months, from 190 to 130 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Cashback sites | 30 | 0.39% | 4 |
| Nov 2025 | Cashback sites | 30 | 0.28% | 4 |
| Dec 2025 | Cashback sites | 30 | 0.47% | 4 |
| Jan 2026 | Cashback sites | 30 | 0.47% | 4 |
| Feb 2026 | Cashback sites | 20 | 0.38% | 4 |
| Mar 2026 | Cashback sites | 30 | 0.46% | 4 |
| Apr 2026 | Cashback sites | 50 | 0.91% | 4 |
| May 2026 | Cashback sites | 30 | 0.45% | 4 |
| Jun 2026 | Cashback sites | 50 | 0.66% | 4 |
| Jul 2026 | Cashback sites | 80 | 1.1% | 4 |
| Aug 2026 | Cashback sites | 40 | 0.52% | 4 |
| Sep 2026 | Cashback sites | — | — | — |

## How is Rakuten measured?

Brandwave collects information about searches that people make online using Rakuten’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “rakuten cash back”
- “rakuten cashback”
- “rakuten rewards”

## Which cashback sites compete with Rakuten?

- [ShopBack](/demand/nz/brands/shopback): Head-to-head: /demand/nz/compare/rakuten-vs-shopback
- [TopCashback](/demand/nz/brands/topcashback): Head-to-head: /demand/nz/compare/rakuten-vs-topcashback
- [Kiwiwallet](/demand/nz/brands/kiwiwallet): Head-to-head: /demand/nz/compare/kiwiwallet-vs-rakuten

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Rakuten: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/rakuten

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/rakuten. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.