---
title: "Rakuten Advertising: search popularity and Share of Search in New Zealand"
description: "Rakuten Advertising is an affiliate network that helps marketing teams connect advertisers with publishers and creator partners. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/rakuten-advertising"
publisher: "Brandwave"
---

# Rakuten Advertising: search popularity and Share of Search in New Zealand

Rakuten Advertising is an affiliate network that helps marketing teams connect advertisers with publishers and creator partners. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Rakuten Advertising
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among affiliate networks**: 11.1%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Affiliate networks | 4 | 11.1% | 40 |

- [Affiliate networks](/demand/nz/categories/nz-affiliate-networks)

## How has branded search demand for Rakuten Advertising changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Rakuten Advertising in New Zealand rose from 30 to 40.
- Across the 11 months ending August 2026, Rakuten Advertising’s estimated Share of Search among affiliate networks in New Zealand increased from 9.1% to 11.1%.
- Across the 11 months ending August 2026, Rakuten Advertising’s estimated Share of Search among affiliate networks in New Zealand peaked at 12.5% in March 2026 and was lowest at 6.7% in July 2026.

## How did search popularity change for New Zealand affiliate networks in August 2026?

- In August 2026, Awin overtook Commission Factory to take the highest estimated Share of Search among affiliate networks in New Zealand, at 36.1%.
- In August 2026, Partnerize overtook impact.com to rank 3rd among affiliate networks in New Zealand, at 11.1%.
- In August 2026, Rakuten Advertising overtook impact.com to rank 4th among affiliate networks in New Zealand, at 11.1%.
- In August 2026, impact.com lost estimated Share of Search among affiliate networks in New Zealand, from 13.3% to 5.6%.
- In August 2026, Commission Factory lost estimated Share of Search among affiliate networks in New Zealand, from 36.7% to 36.1%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Affiliate networks | 30 | 9.1% | 4 |
| Nov 2025 | Affiliate networks | 30 | 9.1% | 4 |
| Dec 2025 | Affiliate networks | 20 | 8.7% | 5 |
| Jan 2026 | Affiliate networks | 40 | 9.1% | 5 |
| Feb 2026 | Affiliate networks | 30 | 8.3% | 4 |
| Mar 2026 | Affiliate networks | 40 | 12.5% | 3 |
| Apr 2026 | Affiliate networks | 30 | 9.7% | 5 |
| May 2026 | Affiliate networks | 40 | 11.8% | 5 |
| Jun 2026 | Affiliate networks | 30 | 9.4% | 4 |
| Jul 2026 | Affiliate networks | 20 | 6.7% | 5 |
| Aug 2026 | Affiliate networks | 40 | 11.1% | 4 |
| Sep 2026 | Affiliate networks | — | — | — |

## How is Rakuten Advertising measured?

Brandwave collects information about searches that people make online using Rakuten Advertising’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “rakuten advertising”
- “rakuten advertising affiliate”
- “rakuten advertising affiliate program”
- “rakuten affiliate”

## Which affiliate networks compete with Rakuten Advertising?

- [Awin](/demand/nz/brands/awin): Head-to-head: /demand/nz/compare/awin-vs-rakuten-advertising
- [Commission Factory](/demand/nz/brands/commission-factory): Head-to-head: /demand/nz/compare/commission-factory-vs-rakuten-advertising
- [Partnerize](/demand/nz/brands/partnerize): Head-to-head: /demand/nz/compare/partnerize-vs-rakuten-advertising
- [impact.com](/demand/nz/brands/impact-com): Head-to-head: /demand/nz/compare/impact-com-vs-rakuten-advertising

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Rakuten Advertising: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/rakuten-advertising

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/rakuten-advertising. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.