---
title: "Rainbow: search popularity and Share of Search in New Zealand"
description: "Rainbow makes lollies sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/rainbow"
publisher: "Brandwave"
---

# Rainbow: search popularity and Share of Search in New Zealand

Rainbow makes lollies sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Rainbow
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among lolly brands**: 3.1%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Lolly brands | 7 | 3.1% | 490 |

- [Lolly brands](/demand/nz/categories/nz-lolly-brands)

## How has branded search demand for Rainbow changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Rainbow in New Zealand held steady, from 480 to 490.
- Across the 11 months ending August 2026, Rainbow’s estimated Share of Search among lolly brands in New Zealand decreased from 4% to 3.1%.
- Across the 11 months ending August 2026, Rainbow’s estimated Share of Search among lolly brands in New Zealand peaked at 4% in October 2025 and was lowest at 2.8% in December 2025.
- Across the 11 months ending August 2026, Rainbow fell from 6th to 7th among lolly brands in New Zealand.

## How did search popularity change for New Zealand lolly brands in August 2026?

- In August 2026, The Natural Confectionery Co. gained estimated Share of Search among lolly brands in New Zealand, from 9.2% to 11.1%.
- In August 2026, Mentos gained estimated Share of Search among lolly brands in New Zealand, from 11.9% to 13.2%.
- In August 2026, Pascall gained estimated Share of Search among lolly brands in New Zealand, from 13.3% to 14.4%.
- In August 2026, Skittles lost estimated Share of Search among lolly brands in New Zealand, from 27.8% to 23.2%.
- Haribo’s estimated Share of Search among lolly brands in New Zealand has lost ground for 3 months in a row, from 33.4% to 28.3% in August 2026.
- Estimated monthly branded searches for Allens in New Zealand rose 231.3% over 11 measured months, from 320 to 1.1K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Lolly brands | 480 | 4% | 6 |
| Nov 2025 | Lolly brands | 460 | 3.7% | 6 |
| Dec 2025 | Lolly brands | 300 | 2.8% | 7 |
| Jan 2026 | Lolly brands | 340 | 4% | 7 |
| Feb 2026 | Lolly brands | 360 | 3.9% | 6 |
| Mar 2026 | Lolly brands | 400 | 3.5% | 6 |
| Apr 2026 | Lolly brands | 380 | 3.8% | 7 |
| May 2026 | Lolly brands | 390 | 3% | 7 |
| Jun 2026 | Lolly brands | 480 | 3.4% | 7 |
| Jul 2026 | Lolly brands | 400 | 2.8% | 7 |
| Aug 2026 | Lolly brands | 490 | 3.1% | 7 |
| Sep 2026 | Lolly brands | — | — | — |

## How is Rainbow measured?

Brandwave collects information about searches that people make online using Rainbow’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “rainbow candy”
- “rainbow lollies”
- “rainbow strap lollies”
- “rainbow sweets”

## Which lolly brands compete with Rainbow?

- [Haribo](/demand/nz/brands/haribo)
- [Skittles](/demand/nz/brands/skittles): Head-to-head: /demand/nz/compare/rainbow-vs-skittles
- [Pascall](/demand/nz/brands/pascall): Head-to-head: /demand/nz/compare/pascall-vs-rainbow
- [Mentos](/demand/nz/brands/mentos): Head-to-head: /demand/nz/compare/mentos-vs-rainbow
- [The Natural Confectionery Co.](/demand/nz/brands/the-natural-confectionery-co): Head-to-head: /demand/nz/compare/rainbow-vs-the-natural-confectionery-co
- [Allens](/demand/nz/brands/allens): Head-to-head: /demand/nz/compare/allens-vs-rainbow

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Rainbow: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/rainbow

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/rainbow. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.