--- title: "Rain Bird: search popularity in New Zealand" description: "Rain Bird makes irrigation systems. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/rain-bird" publisher: "Brandwave" --- # Rain Bird: search popularity in New Zealand Rain Bird makes irrigation systems. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Rain Bird - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among irrigation brands**: 5.3% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Irrigation brands | 4 | 5.3% | 50 | | Soaker hose brands | 3 | 6.6% | 50 | - [Irrigation brands](/demand/nz/categories/nz-irrigation-brands) - [Soaker hose brands](/demand/nz/categories/nz-soaker-hose-brands) ## Top irrigation brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Rain Bird was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Rain Bird is the second most recommended of the four. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Hunter Irrigation | 1st | 2 of 3 | 0 of 2 | 2 of 5 | | Rain Bird | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Netafim | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | RX Plastics | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about irrigation brands - Asked ChatGPT "Which irrigation brand should I buy in New Zealand?": 1. Hunter Irrigation, 2. Rain Bird, 3. Netafim - Asked ChatGPT "What are the best irrigation brands in New Zealand?": 1. Hunter Irrigation, 2. Rain Bird, 3. Netafim - Asked ChatGPT "What's the best irrigation brand in New Zealand for a farm?": 1. Netafim - Searched Google, AI Overview "farm irrigation system": named none of the brands we track - Searched Google, AI Overview "drip irrigation nz": 1. Netafim Not named in any answer: RX Plastics. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Rain Bird changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Rain Bird in New Zealand fell from 70 to 50. - Across the 12 months ending September 2026, Rain Bird’s share of searches among irrigation brands in New Zealand decreased from 6.8% to 5.3%. - Across the 12 months ending September 2026, Rain Bird’s share of searches among irrigation brands in New Zealand peaked at 8.8% in January 2026 and was lowest at 2.9% in June 2026. - Across the 12 months ending September 2026, Rain Bird’s share of searches among soaker hose brands in New Zealand peaked at 14.3% in April 2026 and was lowest at 5.5% in December 2025. ## How did search popularity change for New Zealand irrigation brands in September 2026? - In September 2026, Hunter Irrigation overtook Netafim and Rain Bird to rank 2nd among irrigation brands in New Zealand, with 9.5% of the searches. - In September 2026, Netafim gained share of searches among irrigation brands in New Zealand, from 7.7% to 9.5%. - In September 2026, RX Plastics lost share of searches among irrigation brands in New Zealand, from 79.1% to 75.8%. - In September 2026, Rain Bird lost share of searches among irrigation brands in New Zealand, from 7.7% to 5.3%. ## How did search popularity change for New Zealand soaker hose brands in September 2026? - In September 2026, Gardena gained share of searches among soaker hose brands in New Zealand, from 65% to 71.1%. - In September 2026, Rain Bird lost share of searches among soaker hose brands in New Zealand, from 11.7% to 6.6%. - In September 2026, Hozelock lost share of searches among soaker hose brands in New Zealand, from 23.3% to 22.4%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Irrigation brands | 70 | 6.8% | 4 | | Nov 2025 | Irrigation brands | 90 | 7.1% | 4 | | Dec 2025 | Irrigation brands | 90 | 7.9% | 3 | | Jan 2026 | Irrigation brands | 90 | 8.8% | 3 | | Feb 2026 | Irrigation brands | 70 | 7.4% | 4 | | Mar 2026 | Irrigation brands | 70 | 6.3% | 4 | | Apr 2026 | Irrigation brands | 70 | 7.7% | 3 | | May 2026 | Irrigation brands | 40 | 4.5% | 4 | | Jun 2026 | Irrigation brands | 30 | 2.9% | 4 | | Jul 2026 | Irrigation brands | 40 | 4.8% | 3 | | Aug 2026 | Irrigation brands | 70 | 7.7% | 3 | | Sep 2026 | Irrigation brands | 50 | 5.3% | 4 | | Oct 2025 | Soaker hose brands | 70 | 6.5% | 3 | | Nov 2025 | Soaker hose brands | 90 | 5.8% | 3 | | Dec 2025 | Soaker hose brands | 90 | 5.5% | 3 | | Jan 2026 | Soaker hose brands | 90 | 8.1% | 3 | | Feb 2026 | Soaker hose brands | 70 | 10.1% | 3 | | Mar 2026 | Soaker hose brands | 70 | 9.2% | 3 | | Apr 2026 | Soaker hose brands | 70 | 14.3% | 3 | | May 2026 | Soaker hose brands | 40 | 7.1% | 3 | | Jun 2026 | Soaker hose brands | 30 | 7.1% | 3 | | Jul 2026 | Soaker hose brands | 40 | 9.3% | 3 | | Aug 2026 | Soaker hose brands | 70 | 11.7% | 3 | | Sep 2026 | Soaker hose brands | 50 | 6.6% | 3 | ## How are Rain Bird’s branded searches counted? Brandwave collects information about searches that people make online using Rain Bird’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “rain bird” ## Which irrigation brands compete with Rain Bird? - [RX Plastics](/demand/nz/brands/rx-plastics): Head-to-head: /demand/nz/compare/rain-bird-vs-rx-plastics - [Hunter Irrigation](/demand/nz/brands/hunter-irrigation): Head-to-head: /demand/nz/compare/hunter-irrigation-vs-rain-bird - [Netafim](/demand/nz/brands/netafim): Head-to-head: /demand/nz/compare/netafim-vs-rain-bird ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Rain Bird: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/rain-bird This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/rain-bird. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.