---
title: "Rafferty's Garden: search popularity and Share of Search in New Zealand"
description: "Rafferty's Garden makes baby food sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/raffertys-garden"
publisher: "Brandwave"
---

# Rafferty's Garden: search popularity and Share of Search in New Zealand

Rafferty's Garden makes baby food sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Rafferty's Garden
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among baby food brands**: 9.5%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Baby food brands | 4 | 9.5% | 210 |

- [Baby food brands](/demand/nz/categories/nz-baby-food-brands)

## How has branded search demand for Rafferty's Garden changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Rafferty's Garden in New Zealand rose from 110 to 210.
- Across the 11 months ending August 2026, Rafferty's Garden’s estimated Share of Search among baby food brands in New Zealand increased from 4.6% to 9.5%.
- Across the 11 months ending August 2026, Rafferty's Garden’s estimated Share of Search among baby food brands in New Zealand peaked at 10.8% in July 2026 and was lowest at 3.9% in November 2025.

## How did search popularity change for New Zealand baby food brands in August 2026?

- In August 2026, Little Bellies gained estimated Share of Search among baby food brands in New Zealand, from 14% to 17.1%.
- In August 2026, Kiddylicious gained estimated Share of Search among baby food brands in New Zealand, from 2.7% to 4.5%.
- In August 2026, Only Organic lost estimated Share of Search among baby food brands in New Zealand, from 39.8% to 37.8%.
- In August 2026, Bellamy's Organic lost estimated Share of Search among baby food brands in New Zealand, from 32.8% to 31.1%.
- In August 2026, Rafferty's Garden lost estimated Share of Search among baby food brands in New Zealand, from 10.8% to 9.5%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Baby food brands | 110 | 4.6% | 4 |
| Nov 2025 | Baby food brands | 90 | 3.9% | 4 |
| Dec 2025 | Baby food brands | 100 | 4.4% | 4 |
| Jan 2026 | Baby food brands | 120 | 5.1% | 4 |
| Feb 2026 | Baby food brands | 120 | 5.4% | 4 |
| Mar 2026 | Baby food brands | 120 | 4.4% | 4 |
| Apr 2026 | Baby food brands | 170 | 6.3% | 4 |
| May 2026 | Baby food brands | 130 | 4.7% | 4 |
| Jun 2026 | Baby food brands | 130 | 6% | 4 |
| Jul 2026 | Baby food brands | 200 | 10.8% | 4 |
| Aug 2026 | Baby food brands | 210 | 9.5% | 4 |
| Sep 2026 | Baby food brands | — | — | — |

## How is Rafferty's Garden measured?

Brandwave collects information about searches that people make online using Rafferty's Garden’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “raffertys garden nz”
- “raffertys garden online”
- “raffertys garden pouches”
- “raffertysgarden”

## Which baby food brands compete with Rafferty's Garden?

- [Only Organic](/demand/nz/brands/only-organic): Head-to-head: /demand/nz/compare/only-organic-vs-raffertys-garden
- [Bellamy's Organic](/demand/nz/brands/bellamys-organic): Head-to-head: /demand/nz/compare/bellamys-organic-vs-raffertys-garden
- [Little Bellies](/demand/nz/brands/little-bellies): Head-to-head: /demand/nz/compare/little-bellies-vs-raffertys-garden
- [Kiddylicious](/demand/nz/brands/kiddylicious): Head-to-head: /demand/nz/compare/kiddylicious-vs-raffertys-garden

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Rafferty's Garden: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/raffertys-garden

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/raffertys-garden. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.