---
title: "Radians: search popularity in New Zealand"
description: "Radians makes safety glasses. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/radians"
publisher: "Brandwave"
---

# Radians: search popularity in New Zealand

Radians makes safety glasses. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Radians
- **Market**: New Zealand
- **Measured month**: Sep 2026
- **Share of Search among safety glasses brands**: 19.4%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Safety glasses brands | 2 | 19.4% | 260 |

- [Safety glasses brands](/demand/nz/categories/nz-safety-glasses-brands)

## Top safety glasses brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Radians did not appear in any of the five answers.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Uvex | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| Bollé | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| 3M Peltor | 3rd | 2 of 3 | 0 of 2 | 2 of 5 |
| Radians | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| ProChoice | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 |
| Honeywell | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Pyramex | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about safety glasses brands

- Asked ChatGPT "Which safety glasses brand should I buy in New Zealand?": 1. Uvex, 2. Bollé
- Asked ChatGPT "What are the best safety glasses brands in New Zealand?": 1. Bollé, 2. Uvex, 3. 3M Peltor
- Asked ChatGPT "What's the best safety glasses brand in New Zealand for workplace eye protection?": 1. Uvex, 2. Bollé, 3. 3M Peltor
- Searched Google, AI Overview "best safety glasses": 1. Bollé, 2. Uvex
- Searched Google, AI Overview "work safety glasses": 1. ProChoice, 2. Bollé

Not named in any answer: Radians, Honeywell and Pyramex.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## How has branded search demand for Radians changed in New Zealand over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Radians in New Zealand held steady, from 270 to 260.
- Across the 12 months ending September 2026, Radians’ share of searches among safety glasses brands in New Zealand decreased from 24.3% to 19.4%.
- Across the 12 months ending September 2026, Radians’ share of searches among safety glasses brands in New Zealand peaked at 32.2% in February 2026 and was lowest at 12.7% in December 2025.

## How did search popularity change for New Zealand safety glasses brands in September 2026?

- In September 2026, Bollé gained share of searches among safety glasses brands in New Zealand, from 59.2% to 61.9%.
- In September 2026, Radians lost share of searches among safety glasses brands in New Zealand, from 22.5% to 19.4%.
- Uvex’s share of searches among safety glasses brands in New Zealand has lost ground for 3 months in a row, from 12.3% to 7.5% in September 2026.
- Estimated monthly branded searches for ProChoice in New Zealand rose 100% over 12 measured months, from 10 to 20 in September 2026.
- Estimated monthly branded searches for 3M Peltor in New Zealand rose 57.1% over 12 measured months, from 70 to 110 in September 2026.
- Estimated monthly branded searches for Honeywell in New Zealand fell 50% over 12 measured months, from 20 to 10 in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Safety glasses brands | 270 | 24.3% | 2 |
| Nov 2025 | Safety glasses brands | 260 | 19% | 2 |
| Dec 2025 | Safety glasses brands | 140 | 12.7% | 2 |
| Jan 2026 | Safety glasses brands | 220 | 17.6% | 2 |
| Feb 2026 | Safety glasses brands | 480 | 32.2% | 2 |
| Mar 2026 | Safety glasses brands | 480 | 31.6% | 2 |
| Apr 2026 | Safety glasses brands | 320 | 30.2% | 2 |
| May 2026 | Safety glasses brands | 390 | 30.7% | 2 |
| Jun 2026 | Safety glasses brands | 270 | 23.7% | 2 |
| Jul 2026 | Safety glasses brands | 210 | 18.3% | 2 |
| Aug 2026 | Safety glasses brands | 320 | 22.5% | 2 |
| Sep 2026 | Safety glasses brands | 260 | 19.4% | 2 |

## How are Radians’ branded searches counted?

Brandwave collects information about searches that people make online using Radians’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “radians”
- “radians safety glasses”

## Which safety glasses brands compete with Radians?

- [Bollé](/demand/nz/brands/bolle): Head-to-head: /demand/nz/compare/bolle-vs-radians
- [3M Peltor](/demand/nz/brands/3m-peltor): Head-to-head: /demand/nz/compare/3m-peltor-vs-radians
- [Uvex](/demand/nz/brands/uvex): Head-to-head: /demand/nz/compare/radians-vs-uvex
- [ProChoice](/demand/nz/brands/prochoice): Head-to-head: /demand/nz/compare/prochoice-vs-radians
- [Honeywell](/demand/nz/brands/honeywell): Head-to-head: /demand/nz/compare/honeywell-vs-radians
- [Pyramex](/demand/nz/brands/pyramex)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Radians: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/radians

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/radians. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
