--- title: "Rachel Stichbury: search popularity in New Zealand" description: "Rachel Stichbury is a jewellery designer. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/rachel-stichbury" publisher: "Brandwave" --- # Rachel Stichbury: search popularity in New Zealand Rachel Stichbury is a jewellery designer. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Rachel Stichbury - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among designer jewellery brands**: 0.48% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | designer jewellery brands | 8 | 0.48% | 100 | - [NZ designer jewellery brands](/demand/nz/categories/nz-designer-jewellery-brands) ## Top designer jewellery brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Rachel Stichbury was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Rachel Stichbury is the fourth most recommended of the nine. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Meadowlark | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Zoe & Morgan | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Layla Kaisi Collection | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | Rachel Stichbury | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Stolen Girlfriends Club | 5th | 1 of 3 | 0 of 1 | 1 of 4 | | Nick Von K | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Bare Jewellery | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Morris & Watson | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Silk & Steel | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about designer jewellery brands - Asked ChatGPT "Which designer jewellery brand should I buy in New Zealand?": 1. Meadowlark, 2. Zoe & Morgan, 3. Layla Kaisi Collection, 4. Rachel Stichbury - Asked ChatGPT "What are the best designer jewellery brands in New Zealand?": 1. Meadowlark, 2. Layla Kaisi Collection, 3. Zoe & Morgan, 4. Rachel Stichbury - Asked ChatGPT "What's the best designer jewellery brand in New Zealand for a gift?": 1. Meadowlark, 2. Zoe & Morgan, 3. Stolen Girlfriends Club - Searched Google, AI Overview "designer jewellery brands nz": 1. Zoe & Morgan Not named in any answer: Nick Von K, Bare Jewellery, Morris & Watson and Silk & Steel. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Rachel Stichbury changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Rachel Stichbury in New Zealand rose from 70 to 100. - Across the 12 months ending September 2026, Rachel Stichbury rose from 9th to 8th among designer jewellery brands in New Zealand. ## How did search popularity change for New Zealand designer jewellery brands in September 2026? - In September 2026, Stolen Girlfriends Club gained share of searches among designer jewellery brands in New Zealand, from 28% to 35.8%. - In September 2026, Morris & Watson lost share of searches among designer jewellery brands in New Zealand, from 14.7% to 11.4%. - In September 2026, Zoe & Morgan lost share of searches among designer jewellery brands in New Zealand, from 18.4% to 17.2%. - In September 2026, Nick Von K lost share of searches among designer jewellery brands in New Zealand, from 14.7% to 13.6%. - In September 2026, Silk & Steel lost share of searches among designer jewellery brands in New Zealand, from 4.5% to 3.4%. - In September 2026, Bare Jewellery lost share of searches among designer jewellery brands in New Zealand, from 13.1% to 12.1%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | designer jewellery brands | 70 | 0.31% | 9 | | Nov 2025 | designer jewellery brands | 100 | 0.29% | 9 | | Dec 2025 | designer jewellery brands | 90 | 0.3% | 8 | | Jan 2026 | designer jewellery brands | 90 | 0.34% | 9 | | Feb 2026 | designer jewellery brands | 100 | 0.42% | 8 | | Mar 2026 | designer jewellery brands | 120 | 0.43% | 8 | | Apr 2026 | designer jewellery brands | 60 | 0.34% | 9 | | May 2026 | designer jewellery brands | 80 | 0.41% | 8 | | Jun 2026 | designer jewellery brands | 70 | 0.34% | 8 | | Jul 2026 | designer jewellery brands | 80 | 0.4% | 8 | | Aug 2026 | designer jewellery brands | 90 | 0.46% | 9 | | Sep 2026 | designer jewellery brands | 100 | 0.48% | 8 | ## How are Rachel Stichbury’s branded searches counted? Brandwave collects information about searches that people make online using Rachel Stichbury’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “rachel stichbury” - “stichbury” ## Which designer jewellery brands compete with Rachel Stichbury? - [Stolen Girlfriends Club](/demand/nz/brands/stolen-girlfriends-club) - [Zoe & Morgan](/demand/nz/brands/zoe-and-morgan) - [Nick Von K](/demand/nz/brands/nick-von-k) - [Bare Jewellery](/demand/nz/brands/bare-jewellery): Head-to-head: /demand/nz/compare/bare-jewellery-vs-rachel-stichbury - [Morris & Watson](/demand/nz/brands/morris-and-watson): Head-to-head: /demand/nz/compare/morris-and-watson-vs-rachel-stichbury - [Meadowlark](/demand/nz/brands/meadowlark): Head-to-head: /demand/nz/compare/meadowlark-vs-rachel-stichbury - [Silk & Steel](/demand/nz/brands/silk-and-steel): Head-to-head: /demand/nz/compare/rachel-stichbury-vs-silk-and-steel - [Layla Kaisi Collection](/demand/nz/brands/layla-kaisi): Head-to-head: /demand/nz/compare/layla-kaisi-vs-rachel-stichbury ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Rachel Stichbury: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/rachel-stichbury This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/rachel-stichbury. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.