---
title: "Rabanne: search popularity and Share of Search in New Zealand"
description: "Rabanne is a fragrance brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/rabanne"
publisher: "Brandwave"
---

# Rabanne: search popularity and Share of Search in New Zealand

Rabanne is a fragrance brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Rabanne
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among fragrance brands**: 2.8%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Fragrance brands | 8 | 2.8% | 5.2K |

- [Fragrance brands](/demand/nz/categories/nz-fragrance-brands)

## How has branded search demand for Rabanne changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Rabanne in New Zealand rose from 4.2K to 5.2K.
- Across the 11 months ending August 2026, Rabanne’s estimated Share of Search among fragrance brands in New Zealand held steady, from 2.6% to 2.8%.

## How did search popularity change for New Zealand fragrance brands in August 2026?

- In August 2026, Dior Beauty gained estimated Share of Search among fragrance brands in New Zealand, from 18.6% to 20.5%.
- In August 2026, Versace gained estimated Share of Search among fragrance brands in New Zealand, from 12.9% to 14.1%.
- In August 2026, Gucci lost estimated Share of Search among fragrance brands in New Zealand, from 15.3% to 14.4%.
- In August 2026, Chanel lost estimated Share of Search among fragrance brands in New Zealand, from 17.7% to 16.8%.
- In August 2026, Jo Malone lost estimated Share of Search among fragrance brands in New Zealand, from 4.6% to 3.9%.
- Estimated monthly branded searches for Carolina Herrera in New Zealand rose 36.3% over 11 measured months, from 3.8K to 5.2K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Fragrance brands | 4.2K | 2.6% | 8 |
| Nov 2025 | Fragrance brands | 5K | 2.7% | 9 |
| Dec 2025 | Fragrance brands | 7.3K | 3.4% | 8 |
| Jan 2026 | Fragrance brands | 3.9K | 2.5% | 8 |
| Feb 2026 | Fragrance brands | 4.3K | 3.2% | 8 |
| Mar 2026 | Fragrance brands | 4K | 2.8% | 8 |
| Apr 2026 | Fragrance brands | 4K | 2.7% | 9 |
| May 2026 | Fragrance brands | 4.2K | 2.4% | 9 |
| Jun 2026 | Fragrance brands | 4.6K | 2.7% | 8 |
| Jul 2026 | Fragrance brands | 4.4K | 2.8% | 8 |
| Aug 2026 | Fragrance brands | 5.2K | 2.8% | 8 |
| Sep 2026 | Fragrance brands | — | — | — |

## How is Rabanne measured?

Brandwave collects information about searches that people make online using Rabanne’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “paco rabanne”
- “paco rabanne 1 million”
- “paco rabanne 1 million edt”
- “paco rabanne 1 million scent”
- “paco rabanne fame”
- “paco rabanne invictus”
- “paco rabanne lady million”
- “paco rabanne olympea”
- “paco rabanne phantom”
- “paco rabanne scent”
- “rabanne”
- “rabanne cologne”
- “rabanne com”
- “rabanne eau de parfum”
- “rabanne near me”
- “rabanne parfum”

## Which fragrance brands compete with Rabanne?

- [Dior Beauty](/demand/nz/brands/dior-beauty)
- [Chanel](/demand/nz/brands/chanel)
- [Yves Saint Laurent](/demand/nz/brands/yves-saint-laurent)
- [Gucci](/demand/nz/brands/gucci)
- [Versace](/demand/nz/brands/versace): Head-to-head: /demand/nz/compare/rabanne-vs-versace
- [Tom Ford](/demand/nz/brands/tom-ford): Head-to-head: /demand/nz/compare/rabanne-vs-tom-ford
- [Jo Malone](/demand/nz/brands/jo-malone): Head-to-head: /demand/nz/compare/jo-malone-vs-rabanne
- [Carolina Herrera](/demand/nz/brands/carolina-herrera): Head-to-head: /demand/nz/compare/carolina-herrera-vs-rabanne
- [Viktor&Rolf](/demand/nz/brands/viktor-and-rolf): Head-to-head: /demand/nz/compare/rabanne-vs-viktor-and-rolf

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Rabanne: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/rabanne

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/rabanne. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.