---
title: "R.M.Williams: search popularity and Share of Search in New Zealand"
description: "R.M.Williams is a boot brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/r-m-williams"
publisher: "Brandwave"
---

# R.M.Williams: search popularity and Share of Search in New Zealand

R.M.Williams is a boot brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: R.M.Williams
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among boot brands**: 12.4%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Boot brands | 4 | 12.4% | 22.4K |

- [Boot brands](/demand/nz/categories/nz-boot-brands)

## How has branded search demand for R.M.Williams changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for R.M.Williams in New Zealand rose from 21.2K to 22.4K.
- Across the 11 months ending August 2026, R.M.Williams’ estimated Share of Search among boot brands in New Zealand decreased from 15% to 12.4%.
- Across the 11 months ending August 2026, R.M.Williams’ estimated Share of Search among boot brands in New Zealand peaked at 16.4% in November 2025 and was lowest at 10.9% in April 2026.
- Across the 11 months ending August 2026, R.M.Williams fell from 3rd to 4th among boot brands in New Zealand.

## How did search popularity change for New Zealand boot brands in August 2026?

- In August 2026, Timberland overtook R.M.Williams to rank 3rd among boot brands in New Zealand, at 13.6%.
- In August 2026, Dr. Martens gained estimated Share of Search among boot brands in New Zealand, from 18.7% to 19.4%.
- In August 2026, R.M.Williams gained estimated Share of Search among boot brands in New Zealand, from 11.8% to 12.4%.
- In August 2026, UGG lost estimated Share of Search among boot brands in New Zealand, from 43% to 40.1%.
- In August 2026, Merrell lost estimated Share of Search among boot brands in New Zealand, from 7.4% to 6.4%.
- Estimated monthly branded searches for Blundstone in New Zealand rose 53.9% over 11 measured months, from 9K to 13.8K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Boot brands | 21.2K | 15% | 3 |
| Nov 2025 | Boot brands | 30.9K | 16.4% | 3 |
| Dec 2025 | Boot brands | 31.1K | 16.1% | 3 |
| Jan 2026 | Boot brands | 18K | 12% | 3 |
| Feb 2026 | Boot brands | 17.6K | 13.4% | 3 |
| Mar 2026 | Boot brands | 18.4K | 11.3% | 3 |
| Apr 2026 | Boot brands | 20.9K | 10.9% | 3 |
| May 2026 | Boot brands | 22.7K | 11% | 3 |
| Jun 2026 | Boot brands | 22.6K | 11.8% | 3 |
| Jul 2026 | Boot brands | 22.4K | 11.8% | 3 |
| Aug 2026 | Boot brands | 22.4K | 12.4% | 4 |
| Sep 2026 | Boot brands | — | — | — |

## How is R.M.Williams measured?

Brandwave collects information about searches that people make online using R.M.Williams’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “r m williams”
- “r m williams boots”
- “r m williams near me”
- “r m williams online”
- “r m williams shoes”
- “rm williams”
- “rm williams boots”
- “rm williams cambridge”
- “rm williams chelsea boots”
- “rm williams comfort craftsman”
- “rm williams jersey”
- “rm williams ladies”
- “rm williams ladies boots”
- “rm williams mens boots”
- “rm williams near me”
- “rm williams outlet”
- “rm williams sale”
- “rm williams shoes”
- “rm williams shop”
- “rm williams sylvia park”
- “rmwilliams”
- “rmwilliams boots”
- “rmwilliams com”
- “rmwilliams nz”
- “rmwilliams shoes”
- “womens rm williams boots”

## Which boot brands compete with R.M.Williams?

- [UGG](/demand/nz/brands/ugg): Head-to-head: /demand/nz/compare/r-m-williams-vs-ugg
- [Dr. Martens](/demand/nz/brands/dr-martens): Head-to-head: /demand/nz/compare/dr-martens-vs-r-m-williams
- [Timberland](/demand/nz/brands/timberland): Head-to-head: /demand/nz/compare/r-m-williams-vs-timberland
- [Blundstone](/demand/nz/brands/blundstone): Head-to-head: /demand/nz/compare/blundstone-vs-r-m-williams
- [Merrell](/demand/nz/brands/merrell): Head-to-head: /demand/nz/compare/merrell-vs-r-m-williams
- [Redback](/demand/nz/brands/redback)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "R.M.Williams: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/r-m-williams

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/r-m-williams. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.