--- title: "How popular is Quick-Step? Searches and AI answers in New Zealand" description: "Quick-Step makes laminate and vinyl flooring. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/quick-step" publisher: "Brandwave" --- # How popular is Quick-Step? Searches and AI answers in New Zealand Quick-Step makes laminate and vinyl flooring. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Quick-Step - **Owned by**: Unilin (Mohawk Industries) - **Market**: New Zealand - **Measured month**: Oct 2026 - **Share of Search among vinyl and laminate flooring brands**: 46.8% ## Where does Quick-Step compete? | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Vinyl and laminate flooring brands | 1 | 46.8% | 1K | - [Vinyl and laminate flooring brands](/demand/nz/categories/nz-vinyl-and-laminate-flooring-brands) ## Top vinyl and laminate flooring brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Quick-Step was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Quick-Step is the second most recommended of the five. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Karndean | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Quick-Step | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Pergo | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Gerflor | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Tarkett | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about vinyl and laminate flooring brands - Asked ChatGPT "Which vinyl and laminate flooring brand should I buy in New Zealand?": 1. Quick-Step, 2. Pergo, 3. Karndean - Asked ChatGPT "What are the best vinyl and laminate flooring brands in New Zealand?": 1. Karndean, 2. Gerflor, 3. Quick-Step, 4. Pergo - Asked ChatGPT "What's the best vinyl and laminate flooring brand in New Zealand for a home renovation?": 1. Karndean, 2. Quick-Step, 3. Pergo - Searched Google, AI Overview "vinyl plank flooring nz": named none of the brands we track - Searched Google, AI Overview "laminate flooring nz": 1. Quick-Step, 2. Pergo Not named in any answer: Tarkett. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Quick-Step changed in New Zealand over the last 12 months? - Across the 12 months ending October 2026, estimated monthly branded searches for Quick-Step in New Zealand fell from 1.2K to 1K. - Across the 12 months ending October 2026, Quick-Step’s share of searches among vinyl and laminate flooring brands in New Zealand decreased from 50.8% to 46.8%. - Across the 12 months ending October 2026, Quick-Step’s share of searches among vinyl and laminate flooring brands in New Zealand peaked at 61.9% in December 2025 and was lowest at 46.8% in October 2026. ## How did search popularity change for New Zealand vinyl and laminate flooring brands in October 2026? - In October 2026, Karndean gained share of searches among vinyl and laminate flooring brands in New Zealand, from 22.9% to 24.8%. - In October 2026, Gerflor gained share of searches among vinyl and laminate flooring brands in New Zealand, from 5.5% to 6.9%. - In October 2026, Quick-Step lost share of searches among vinyl and laminate flooring brands in New Zealand, from 49.1% to 46.8%. - In October 2026, Tarkett lost share of searches among vinyl and laminate flooring brands in New Zealand, from 19.3% to 18.3%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Nov 2025 | Vinyl and laminate flooring brands | 1.2K | 50.8% | 1 | | Dec 2025 | Vinyl and laminate flooring brands | 1.5K | 61.9% | 1 | | Jan 2026 | Vinyl and laminate flooring brands | 1.1K | 50% | 1 | | Feb 2026 | Vinyl and laminate flooring brands | 1.2K | 54.1% | 1 | | Mar 2026 | Vinyl and laminate flooring brands | 1.3K | 51.4% | 1 | | Apr 2026 | Vinyl and laminate flooring brands | 1.2K | 49.6% | 1 | | May 2026 | Vinyl and laminate flooring brands | 1.3K | 51.2% | 1 | | Jun 2026 | Vinyl and laminate flooring brands | 1.3K | 53.6% | 1 | | Jul 2026 | Vinyl and laminate flooring brands | 1.3K | 53.8% | 1 | | Aug 2026 | Vinyl and laminate flooring brands | 1.3K | 53% | 1 | | Sep 2026 | Vinyl and laminate flooring brands | 1.1K | 49.1% | 1 | | Oct 2026 | Vinyl and laminate flooring brands | 1K | 46.8% | 1 | ## How are Quick-Step’s branded searches counted? Brandwave collects information about searches that people make online using Quick-Step’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “quick step classic” - “quick step flooring” - “quick step impressive” - “quick step laminate” - “quick step majestic” - “quick step underlayment” - “quick step vinyl” - “quickstep” - “quickstep bathroom flooring” - “quickstep creo” - “quickstep eligna” - “quickstep engineered flooring” - “quickstep floor” - “quickstep flooring” - “quickstep flooring herringbone” - “quickstep flooring sale” - “quickstep flooring suppliers” - “quickstep flooring vinyl” - “quickstep herringbone flooring” - “quickstep herringbone laminate” - “quickstep impressive laminate” - “quickstep impressive oak” - “quickstep oak laminate” - “quickstep rigid vinyl” ## Which vinyl and laminate flooring brands compete with Quick-Step? - [Karndean](/demand/nz/brands/karndean): Head-to-head: /demand/nz/compare/karndean-vs-quick-step - [Tarkett](/demand/nz/brands/tarkett): Head-to-head: /demand/nz/compare/quick-step-vs-tarkett - [Gerflor](/demand/nz/brands/gerflor): Head-to-head: /demand/nz/compare/gerflor-vs-quick-step - [Pergo](/demand/nz/brands/pergo): Head-to-head: /demand/nz/compare/pergo-vs-quick-step ## Who owns Quick-Step? Quick-Step is owned by Unilin (Mohawk Industries). Brandwave does not track any other brands owned by Unilin (Mohawk Industries). ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Quick-Step? Quick-Step is owned by Unilin (Mohawk Industries). Brandwave does not track any other brands owned by Unilin (Mohawk Industries). ## Cite this page Brandwave. "How popular is Quick-Step? Searches and AI answers in New Zealand". https://gobrandwave.com/demand/nz/brands/quick-step This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/quick-step. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.