--- title: "Quell: search popularity in New Zealand" description: "Quell makes fire extinguishers and fire safety products. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/quell-fire" publisher: "Brandwave" --- # Quell: search popularity in New Zealand Quell makes fire extinguishers and fire safety products. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Quell - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among fire extinguisher brands**: 0.81% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Fire extinguisher brands | 4 | 0.81% | 10 | | Smoke alarm brands | 4 | 0% | 0 | - [Fire extinguisher brands](/demand/nz/categories/nz-fire-extinguisher-brands) - [Smoke alarm brands](/demand/nz/categories/nz-smoke-alarm-brands) ## Top fire extinguisher brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Quell did not appear in any of the five answers. Too few answers listed options to rank the brands, so only mentions are counted. | Brand | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | | Wormald | 0 of 3 | 0 of 2 | 0 of 5 | | Chubb | 2 of 3 | 0 of 2 | 2 of 5 | | Fireco | 0 of 3 | 0 of 2 | 0 of 5 | | Quell | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about fire extinguisher brands - Asked ChatGPT "Which fire extinguisher brand should I buy in New Zealand?": named none of the brands we track - Asked ChatGPT "What are the best fire extinguisher brands in New Zealand?": 1. Chubb - Asked ChatGPT "What's the best fire extinguisher brand in New Zealand for home and workplace safety?": 1. Chubb - Searched Google, AI Overview "fire extinguishers nz": named none of the brands we track - Searched Google, AI Overview "home fire extinguisher": named none of the brands we track Not named in any answer: Wormald, Fireco and Quell. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Quell changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Quell in New Zealand fell from 30 to 10. - Across the 12 months ending September 2026, Quell’s share of searches among fire extinguisher brands in New Zealand decreased from 2.8% to 0.81%. - Across the 12 months ending September 2026, Quell’s share of searches among fire extinguisher brands in New Zealand peaked at 4.1% in January 2026 and was lowest at 0.79% in June 2026. - Across the 12 months ending September 2026, Quell’s share of searches among smoke alarm brands in New Zealand held steady at 0%. ## How did search popularity change for New Zealand fire extinguisher brands in September 2026? - In September 2026, Chubb gained share of searches among fire extinguisher brands in New Zealand, from 28.5% to 33.9%. - In September 2026, Fireco lost share of searches among fire extinguisher brands in New Zealand, from 11.4% to 7.3%. - In September 2026, Quell lost share of searches among fire extinguisher brands in New Zealand, from 1.6% to 0.81%. - Estimated monthly branded searches for Wormald in New Zealand rose 50% over 12 measured months, from 480 to 720 in September 2026. ## How did search popularity change for New Zealand smoke alarm brands in September 2026? - In September 2026, Cavius gained share of searches among smoke alarm brands in New Zealand, from 88.2% to 90.8%. - In September 2026, Kidde lost share of searches among smoke alarm brands in New Zealand, from 9.2% to 8.2%. - In September 2026, Quell lost share of searches among smoke alarm brands in New Zealand, from 0.84% to 0%. - In September 2026, First Alert lost share of searches among smoke alarm brands in New Zealand, from 1.7% to 1%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Fire extinguisher brands | 30 | 2.8% | 4 | | Nov 2025 | Fire extinguisher brands | 40 | 3.7% | 4 | | Dec 2025 | Fire extinguisher brands | 30 | 3.8% | 4 | | Jan 2026 | Fire extinguisher brands | 40 | 4.1% | 4 | | Feb 2026 | Fire extinguisher brands | 20 | 1.7% | 4 | | Mar 2026 | Fire extinguisher brands | 20 | 1.6% | 4 | | Apr 2026 | Fire extinguisher brands | 30 | 2.8% | 4 | | May 2026 | Fire extinguisher brands | 10 | 0.88% | 4 | | Jun 2026 | Fire extinguisher brands | 10 | 0.79% | 4 | | Jul 2026 | Fire extinguisher brands | 20 | 1.7% | 4 | | Aug 2026 | Fire extinguisher brands | 20 | 1.6% | 4 | | Sep 2026 | Fire extinguisher brands | 10 | 0.81% | 4 | | Oct 2025 | Smoke alarm brands | 0 | 0% | 4 | | Nov 2025 | Smoke alarm brands | 0 | 0% | 4 | | Dec 2025 | Smoke alarm brands | 0 | 0% | 4 | | Jan 2026 | Smoke alarm brands | 10 | 0.97% | 4 | | Feb 2026 | Smoke alarm brands | 0 | 0% | 4 | | Mar 2026 | Smoke alarm brands | 0 | 0% | 4 | | Apr 2026 | Smoke alarm brands | 10 | 0.57% | 4 | | May 2026 | Smoke alarm brands | 0 | 0% | 4 | | Jun 2026 | Smoke alarm brands | 0 | 0% | 4 | | Jul 2026 | Smoke alarm brands | 0 | 0% | 4 | | Aug 2026 | Smoke alarm brands | 10 | 0.84% | 4 | | Sep 2026 | Smoke alarm brands | 0 | 0% | 4 | ## How are Quell’s branded searches counted? Brandwave collects information about searches that people make online using Quell’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “quell fire” - “quell fire extinguisher” ## Which fire extinguisher brands compete with Quell? - [Wormald](/demand/nz/brands/wormald): Head-to-head: /demand/nz/compare/quell-fire-vs-wormald - [Chubb](/demand/nz/brands/chubb-nz): Head-to-head: /demand/nz/compare/chubb-nz-vs-quell-fire - [Fireco](/demand/nz/brands/fireco): Head-to-head: /demand/nz/compare/fireco-vs-quell-fire ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Quell: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/quell-fire This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/quell-fire. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.